The 5 Dangerous Realities of Social Media

Jay Baer Social Media Strategist ConvinceandConvert.com NowRevolutionBook.com @jaybaer

Social Networking is now the MOST POPULAR activity online. wtf?

close the gap

feel the power

every customer is a reporter

communication advances start out positive and then become... commoditized monsters

mobile

do we want the social or the media? big, important question....

5 dangerous social media realities

we’re strategizing wrong

What’s my Twitter Strategy?

the tools always change Share of search in 1999

we’re integrating wrong

an ingredient not an entree

know, like, trust

preaching to the choir

social media is the tiebreaker

we’re executing wrong

The difference between Helping and Selling is just TWO LETTERS. You EARN the right to promote.

answer the social phone before making cold calls

keep your antennae up

the opportunity economy

social media is slow

we’re staffing wrong

typing used to be a job. now it’s a skill

same thing with the telephone

listening responding creating analyzing strategizing

get more antennas

every employee is in marketing

we’re measuring wrong

there’s no magic number

activate, don’t collect

strategy integration execution staffing measurement

we’re doing it wrong because we’re doing it lazy

Nobody promised us Social Media would be EASY. Just that it would be AWESOME.

and so are you.

Jay Baer Social Media Strategist ConvinceandConvert.com NowRevolutionBook.com @jaybaer

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by Jay Baer on Apr 08, 2011