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The 5 Dangerous Realities of Social Media

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The 5 Dangerous Realities of Social Media. We have a choice to make: embrace the social, or embrace the media. In businesses' quest to make social media a financial gold mine, we're cutting corners on …

The 5 Dangerous Realities of Social Media. We have a choice to make: embrace the social, or embrace the media. In businesses' quest to make social media a financial gold mine, we're cutting corners on strategy, operations, execution, measurement, and staffing of social media.

Presentation by Jay Baer (www.convinceandconvert.com www.nowrevolutionbook.com) given to Get Social PRSSA Conference.

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Transcript

  • 1. Jay Baer Social Media Strategist ConvinceandConvert.com NowRevolutionBook.com @jaybaer
  • 2. Social Networking is now the MOST POPULAR activity online. wtf?
  • 3. close the gap
  • 4. feel the power
  • 5. every customer is a reporter
  • 6. communication advances start out positive and then become... commoditized monsters
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14. mobile
  • 15.  
  • 16. do we want the social or the media? big, important question....
  • 17. 5 dangerous social media realities
  • 18. we’re strategizing wrong
  • 19.  
  • 20. What’s my Twitter Strategy?
  • 21. What’s my Twitter Strategy?
  • 22. the tools always change Share of search in 1999
  • 23. we’re integrating wrong
  • 24. an ingredient not an entree
  • 25. know, like, trust
  • 26. preaching to the choir
  • 27. social media is the tiebreaker
  • 28. we’re executing wrong
  • 29. The difference between Helping and Selling is just TWO LETTERS. You EARN the right to promote.
  • 30. answer the social phone before making cold calls
  • 31. keep your antennae up
  • 32. the opportunity economy
  • 33. social media is slow
  • 34. we’re staffing wrong
  • 35.  
  • 36. typing used to be a job. now it’s a skill
  • 37. same thing with the telephone
  • 38. listening responding creating analyzing strategizing
  • 39. get more antennas
  • 40. every employee is in marketing
  • 41. we’re measuring wrong
  • 42.  
  • 43. there’s no magic number
  • 44. activate, don’t collect
  • 45. strategy integration execution staffing measurement
  • 46. we’re doing it wrong because we’re doing it lazy
  • 47. Nobody promised us Social Media would be EASY. Just that it would be AWESOME.
  • 48. and so are you.
  • 49. Jay Baer Social Media Strategist ConvinceandConvert.com NowRevolutionBook.com @jaybaer

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