A Guru or the Gang?               The 4 Methods of Social Media                      Agency Staffing@jaybaer       	#GuruG...
Jay Baer     Convince & Convertwww.ConvinceAndConvert.com  www.OneSocialThing.com
1.      The Greater the Pace of Change, the Greater the           Client Interface Requirement.	   	@jaybaer       	#GuruG...
2.      The Greater the Measurable Granularity, the           Greater the Client Interface Requirement.	   	@jaybaer      ...
3.      The More Familiar the Tactic, the Greater the           Client Interface Requirement.	   	@jaybaer       	#GuruGang
@jaybaer       	#GuruGang
@jaybaer       	#GuruGang
"     Ever-changing	   "     Granularly measurable	   Perfect	  Storm	     "     Tactically familiar	        of	  Client	 ...
"         Show me a firm where the social media people             aren’t the busiest in the agency, and I’ll show you an  ...
"         Social media is much more about doing than it is             about making. 	       	   	@jaybaer       	#GuruGang
"         Social media (like SEM/paid search) is largely rooted             in arbitrage.	   "         Can you do more or ...
1.      Sell the Black Box (difficult in social)	   2.      Create true Economies of Scale	   3.      Buy cheap labor, prop...
1.      What social media services you sell           (see presentation: “23 social and digital services you           sho...
The 4 Methods of Staffing      Social Media
Your Firm	   Specialty    Social	                      Firm	    Media	                                Services	           ...
Pros	                        Cons	           Quick Ramp Up	               Lack of Control	   Best-of-Breed Resources	     ...
Agency           	    personnel/  account teams	                                        Social                     Interna...
Agency	            	     personnel/   account	  teams	                                                      Social	       ...
Pros	                           Cons	    Ease of Implementation	              Talent Attraction	           Go-to-Person	  ...
Social	                                                          Strategy	                        Influencer	              ...
Pros	                           Cons	    Uses Existing Resources	           Lengthy Implementation	           No Bottlenec...
Social	  media	     competent	                           Social	       agency	     personnel/                         Medi...
Pros	                        Cons	     Fully Integrates Social	         Lengthy Implementation	           No Bottleneck	  ...
?               Which is Right for You?@jaybaer       	#GuruGang
First Foray: 	   	               Outsourced (180 days)	       	   5-10 Employees: 	      	   	   Guru	   	   	   	   	   	...
11-30 Employees (PR focus): 	 The Gang	   	   11-30 Employees (adv focus): 	 Guru(s)	      	   11-30 Employees (digital fo...
31+ Employees (PR focus):      	 Topical Experts	       		   31+ Employees (adv focus) 	 Topical Experts	   	   31+ Employ...
We Can Help"   Social Pros on-call advisory services for agencies"   Social/Digital business planning for agencies"   Comp...
Jay Baer     Convince & Convertwww.ConvinceAndConvert.com  www.OneSocialThing.com
The 4 Methods of Social Media Agency Staffing
The 4 Methods of Social Media Agency Staffing
The 4 Methods of Social Media Agency Staffing
The 4 Methods of Social Media Agency Staffing
Upcoming SlideShare
Loading in...5
×

The 4 Methods of Social Media Agency Staffing

5,114

Published on

Should you hire the guru, or rely on your gang? Is this detailed presentation, Jay Baer - whose firm works with agencies to make their social media programs better - discusses the 4 models for staffing social media in agencies and the pros and cons of each approach.

Published in: Business, Education
1 Comment
6 Likes
Statistics
Notes
No Downloads
Views
Total Views
5,114
On Slideshare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
92
Comments
1
Likes
6
Embeds 0
No embeds

No notes for slide
  • Insert magic 8-ball
  • Insert 1 ST graphic
  • The 4 Methods of Social Media Agency Staffing

    1. 1. A Guru or the Gang? The 4 Methods of Social Media Agency Staffing@jaybaer #GuruGang
    2. 2. Jay Baer Convince & Convertwww.ConvinceAndConvert.com www.OneSocialThing.com
    3. 3. 1.  The Greater the Pace of Change, the Greater the Client Interface Requirement. @jaybaer #GuruGang
    4. 4. 2.  The Greater the Measurable Granularity, the Greater the Client Interface Requirement. @jaybaer #GuruGang
    5. 5. 3.  The More Familiar the Tactic, the Greater the Client Interface Requirement. @jaybaer #GuruGang
    6. 6. @jaybaer #GuruGang
    7. 7. @jaybaer #GuruGang
    8. 8. " Ever-changing " Granularly measurable Perfect  Storm   " Tactically familiar of  Client   Interface   Requirements  @jaybaer #GuruGang
    9. 9. " Show me a firm where the social media people aren’t the busiest in the agency, and I’ll show you an agency that isn’t very good at selling social media. @jaybaer #GuruGang
    10. 10. " Social media is much more about doing than it is about making. @jaybaer #GuruGang
    11. 11. " Social media (like SEM/paid search) is largely rooted in arbitrage. " Can you do more or better work for your client than she can do with internal resources, at costs to her that justify your participation? @jaybaer #GuruGang
    12. 12. 1.  Sell the Black Box (difficult in social) 2.  Create true Economies of Scale 3.  Buy cheap labor, prop it up, and sell it for more @jaybaer #GuruGang
    13. 13. 1.  What social media services you sell (see presentation: “23 social and digital services you should be selling, but probably aren’t”) http://slidesha.re/MTPMhs 2.  How you sell your services 3.  How your resources are structured @jaybaer #GuruGang
    14. 14. The 4 Methods of Staffing Social Media
    15. 15. Your Firm Specialty Social   Firm Media   Services   Specialty Firm @jaybaer #GuruGang
    16. 16. Pros Cons Quick Ramp Up Lack of Control Best-of-Breed Resources Slim Margins Bi-Directional Revenue Pass Many Client Touch points Education Reputation @jaybaer #GuruGang
    17. 17. Agency personnel/ account teams Social Internal social Media guru(s) Services @jaybaer #GuruGang
    18. 18. Agency   personnel/ account  teams   Social   Internal  social   Media   guru(s)   Services  @jaybaer #GuruGang
    19. 19. Pros Cons Ease of Implementation Talent Attraction Go-to-Person Empires, Management, and Risk Lack of Agency Background Lack of Agency Background Depth of Knowledge Breadth of Knowledge @jaybaer #GuruGang
    20. 20. Social   Strategy   Influencer   Social   Outreach   Analy?cs   social guru(s) Community   Contests/ Management   Promo?ons   Category   trained  agency   personnel/ Social   account  teams   Listening  @jaybaer #GuruGang
    21. 21. Pros Cons Uses Existing Resources Lengthy Implementation No Bottleneck Workflow & Communication Deep Topical Expertise Account Team Coverage Minimizes Risk Pigeon Holes Staff @jaybaer #GuruGang
    22. 22. Social  media   competent   Social   agency   personnel/ Media   account  teams   Services  @jaybaer #GuruGang
    23. 23. Pros Cons Fully Integrates Social Lengthy Implementation No Bottleneck Leadership Margin Training Costs Flexibility Group Think @jaybaer #GuruGang
    24. 24. ? Which is Right for You?@jaybaer #GuruGang
    25. 25. First Foray: Outsourced (180 days) 5-10 Employees: Guru @jaybaer #GuruGang
    26. 26. 11-30 Employees (PR focus): The Gang 11-30 Employees (adv focus): Guru(s) 11-30 Employees (digital focus): Topical Experts @jaybaer #GuruGang
    27. 27. 31+ Employees (PR focus): Topical Experts 31+ Employees (adv focus) Topical Experts 31+ Employees (digital focus): Guru(s) @jaybaer #GuruGang
    28. 28. We Can Help" Social Pros on-call advisory services for agencies" Social/Digital business planning for agencies" Comprehensive social media training http://ar.gy/agencyside
    29. 29. Jay Baer Convince & Convertwww.ConvinceAndConvert.com www.OneSocialThing.com
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×