Revenue.com
Launching Digital Marketing Services to Grow Retainers
PRSA Counselor’s Academy
05/31/09

The 5 Advantages of Digital Services
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1. Ad Dollars Moving Digital
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2. Brands Embracing Social media
63% of Global Best-In-Class Companies Will Increase Social Media Spending This Year
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3. Most Digital Services Are Ongoing
Retainers
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4. Digital Is Measurable. Easier to
Prove Value
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5. Digital is Ever-Changing. Always
Something New to Sell
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3 Must-Do Digital Services
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Search Engine Optimization
Keyword Research : Release Optimization : SEO Content
Retainers $1,500 - $6,500
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Social media
Listening : Engagement : Crisis Management
Retainers $2,500 - $7,500
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Digital Content
Blogs : Facebook : Twitter : YouTube : Flickr
Projects $1,500 - $7,500
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3 Optional Digital Services
Paid Search (PPC)
Web Analytics
Email
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Staffing and Operations
No Silos: Distribute Expertise Throughout the
Team, Don’t Rely on One Guru
Have a Plan for Every Client: Pitch, Add Digital
Services Over Time
Focus on Metrics: Spend time on Producing Greeat
Scoreboards
Break Tasks Into Pieces: Digital Is a LOT of Details.
Stay Organized
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Create Scoreboards
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Track Tactics
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6 Steps to Mastery
1. Matrix Client Opportunities
2. Index Staff Competency
3. Assign Vertical Expertise to Staff Members
4. Train
5. practice on Yourself
6. Sell to Clients Through Education
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JASON BAER
Convince and Convert
www.convinceandconvert.com/feed
@jaybaer
David
Anderson
Off Madison Ave
www.offmadisonave.com
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