Social Media And Email Convergence Beyond Sharing

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    Notes on slide 1

    Relevant conversations, opt-in

    Irrelevant, all about you,

    Same goals.

    Include Facebook Fan box and other social features on LPS.

    californiatortilla

    8 Favorites

    Social Media And Email Convergence Beyond Sharing - Presentation Transcript

    1. Email + Social Media: Looking Beyond Sharing ExactTarget Connections 09 October 14, 2009
    2. Good Email & Good Social Media Look Similar
    3. Bad Email & Bad Social Media Look Similar
    4. Goal for Both: Use Relevancy to Drive Brand Engagement
    5. Email and Social Should be the Same Program at Your Company
    6. 4 Ways to Create Email + Social Synergies
      • Socially Enable Landing Pages
      • Activate, Don’t Collect
      • Content Mapping
      • Segmentation
    7. Socially Enable Landing Pages
      • Extend the engagement when the subscriber is acting.
      • Use Facebook Fan Box and RSS subscription options.
    8. Facebook FanBox, RSS
    9. Activate, Don’t Collect
      • Take the best of your site and push it out.
      • Engage with customers and prospects where THEY live, not where you live.
    10. Talk With Your Customers, Not At Them Old Marketing New Marketing
    11. “ Special” isn’t always followed by “Offer”
      • Give People Exclusive Content
      • Give People Early Access
      • Make the Customer the Star
      • Conduct Market Research
      • Californiatortilla.com
      • Great use of email to build brand affinity without relying on the crutch of discounts.
    12. Use Social Media to Map Email Content
      • Your communication frequency is much higher in social media than email.
      • Use content engagement results to improve email.
    13. Use Facebook Analytics to Gauge
    14. Use Postrank to Measure Blog Success Postrank.com
      • lululemon.com email uses best blogs posts to populate email content.
    15. Segmentation via Social
      • Use behavior and analysis to segment subscribers.
      • This email opt-in box on Facebook is coded in the database so those subscribers are known Facebook users.
    16. Collect Social Data on Forms
      • Consider collecting social profile data from your customers and prospects during subscription or lead generation process.
    17. Mailbox IQ 1:1 Statistics
      • New tracking from mailboxiq.com enables subscriber level data on social usage among email recipients
    18. Unbound Technology Social Graphing
      • New tool from unboundtech.com enables you to determine social media usage among your email subscribers.
    19. Make Social & Email Work Together
    20. Jay Baer Social Media Strategy & Coaching blog: convinceandconvert.com twitter: @jaybaer

    + Jason BaerJason Baer, 1 month ago

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