LinkedIn: 22 Ways to Dominate January 28, 2009
A Seasoned Social Network 68% 35+ 66% $60k+/year 72% college grads
Linkedin Works Because It’s Safe
Sacrificing Features for Security <ul><li>Linkedin Works BECAUSE it Does Less than Facebook and MySpace: </li></ul><ul><ul...
Linkedin Rewards Action <ul><li>Follow These Tips </li></ul><ul><li>Spend a Few Minutes Every Day on Linkedin </li></ul><u...
Linkedin Profile Tips
<ul><li>Upload a Good Photo </li></ul><ul><li>Complete Your Entire Profile, Including Previous Jobs </li></ul><ul><li>Use ...
<ul><li>Use Keywords Liberally in Your Profile </li></ul><ul><li>Link to Web Sites using Keywords </li></ul><ul><li>Link t...
<ul><li>Update Profile Often, but Not Egregiously </li></ul><ul><li>Create Status Updates (like Twitter and Facebook Statu...
Linkedin Applications Increase Usefulness
<ul><li>Activate Linkedin Applications and Connect to Content You or Your Company Creates </li></ul><ul><ul><li>WordPress ...
Linkedin Connections
<ul><li>Invite Anyone You Meet in a Business Setting </li></ul><ul><li>Use Custom Intro Text, Unless You Know the Person W...
<ul><li>Find Connections Through Linkedin Search </li></ul><ul><ul><li>Name </li></ul></ul><ul><ul><li>Company </li></ul><...
<ul><li>Browse Your Connections’ Connections to Find People you Missed or Forgot  </li></ul>
<ul><li>Invite Contacts From Your Outlook and/or Webmail Databases </li></ul>
Linkedin  Recommendations – Like ebay Feedback for People
<ul><li>Liberally Provide and Request Recommendations </li></ul><ul><ul><li>Use Custom Invite Text </li></ul></ul><ul><ul>...
Linkedin  Messages – Break Through the Clutter
<ul><li>Send Messages to Connections about Events, Job Openings, etc. </li></ul>
Building Your Reputation on LinkedIn
<ul><li>Set up a Search and Answer Questions in Linkedin Answers Section </li></ul>
 
<ul><li>Join Groups (not too many) and Participate. Meet People Through Group Discussion (or members list), and Connect  <...
Using Linkedin for Business Development
<ul><li>Connect with Clients, Former Clients and Prospects </li></ul><ul><li>Use Search to Find Appropriate Contact People...
JASON BAER  Convince & Convert  www.convinceandconvert.com  @jaybaer
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Linkedin 22 Ways To Dominate

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22 Ways to Dominate LinkedIn

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  • Great presentation, short direct and to the point. Keep 'em coming.
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  • linked in pible :)
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  • Good advice. I've been using these same tips for some time but learned a few more. Especially good advice for someone just getting started into Linked In.
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  • I would agree with 'gadeyne' about the email in the name field. Its just bad practice and there are so many other ways to encourage people to connect that you not do it. For those who are on a mission to be 'the most connected' have at it. But for the majority of people using social media, its about the quality of your connections not how many. Although size of a network affects what you may want to do, this technique should never be part of a LinkedIn 101 series with people just starting out. There is no better way to sour people on social media usage for business than to unknowingly get yourself kicked on LinkedIn.
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  • Nice tips worth following. Thanks
    chris
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Linkedin 22 Ways To Dominate

  1. 1. LinkedIn: 22 Ways to Dominate January 28, 2009
  2. 2. A Seasoned Social Network 68% 35+ 66% $60k+/year 72% college grads
  3. 3. Linkedin Works Because It’s Safe
  4. 4. Sacrificing Features for Security <ul><li>Linkedin Works BECAUSE it Does Less than Facebook and MySpace: </li></ul><ul><ul><li>Connections are Controlled </li></ul></ul><ul><ul><li>Relatively Easy to Use </li></ul></ul><ul><ul><li>Very Little Layout Control </li></ul></ul><ul><ul><li>Minimal Advertising </li></ul></ul><ul><ul><li>Very Few Applications </li></ul></ul><ul><ul><li>No Multi-media </li></ul></ul><ul><ul><li>Address Book Paradigm </li></ul></ul>
  5. 5. Linkedin Rewards Action <ul><li>Follow These Tips </li></ul><ul><li>Spend a Few Minutes Every Day on Linkedin </li></ul><ul><li>You Have to be PART of Linkedin </li></ul>
  6. 6. Linkedin Profile Tips
  7. 7. <ul><li>Upload a Good Photo </li></ul><ul><li>Complete Your Entire Profile, Including Previous Jobs </li></ul><ul><li>Use Email Address as Your Last Name </li></ul>
  8. 8. <ul><li>Use Keywords Liberally in Your Profile </li></ul><ul><li>Link to Web Sites using Keywords </li></ul><ul><li>Link to Blog RSS Feed </li></ul>
  9. 9. <ul><li>Update Profile Often, but Not Egregiously </li></ul><ul><li>Create Status Updates (like Twitter and Facebook Status) </li></ul>
  10. 10. Linkedin Applications Increase Usefulness
  11. 11. <ul><li>Activate Linkedin Applications and Connect to Content You or Your Company Creates </li></ul><ul><ul><li>WordPress & Bloglink </li></ul></ul><ul><ul><li>SlideShare & Google Presentation </li></ul></ul><ul><ul><li>Company Buzz (Twitter Search) </li></ul></ul>
  12. 12. Linkedin Connections
  13. 13. <ul><li>Invite Anyone You Meet in a Business Setting </li></ul><ul><li>Use Custom Intro Text, Unless You Know the Person Well </li></ul>
  14. 14. <ul><li>Find Connections Through Linkedin Search </li></ul><ul><ul><li>Name </li></ul></ul><ul><ul><li>Company </li></ul></ul><ul><ul><li>Location </li></ul></ul><ul><ul><li>Keyword </li></ul></ul>
  15. 15. <ul><li>Browse Your Connections’ Connections to Find People you Missed or Forgot </li></ul>
  16. 16. <ul><li>Invite Contacts From Your Outlook and/or Webmail Databases </li></ul>
  17. 17. Linkedin Recommendations – Like ebay Feedback for People
  18. 18. <ul><li>Liberally Provide and Request Recommendations </li></ul><ul><ul><li>Use Custom Invite Text </li></ul></ul><ul><ul><li>Provide Some Guidance to Reviewer on Possible Themes/Keywords </li></ul></ul>
  19. 19. Linkedin Messages – Break Through the Clutter
  20. 20. <ul><li>Send Messages to Connections about Events, Job Openings, etc. </li></ul>
  21. 21. Building Your Reputation on LinkedIn
  22. 22. <ul><li>Set up a Search and Answer Questions in Linkedin Answers Section </li></ul>
  23. 24. <ul><li>Join Groups (not too many) and Participate. Meet People Through Group Discussion (or members list), and Connect </li></ul><ul><li>Consider Creating Your Own Group </li></ul>
  24. 25. Using Linkedin for Business Development
  25. 26. <ul><li>Connect with Clients, Former Clients and Prospects </li></ul><ul><li>Use Search to Find Appropriate Contact People at Target Companies </li></ul><ul><li>Use Search to Find Background Information on Prospect Personnel </li></ul>
  26. 27. JASON BAER Convince & Convert www.convinceandconvert.com @jaybaer
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