LinkedIn: 22 Ways to Dominate January 28, 2009

A Seasoned Social Network 68% 35+ 66% $60k+/year 72% college grads

Linkedin Works Because It’s Safe

Sacrificing Features for Security Linkedin Works BECAUSE it Does Less than Facebook and MySpace: Connections are Controlled Relatively Easy to Use Very Little Layout Control Minimal Advertising Very Few Applications No Multi-media Address Book Paradigm

Linkedin Works BECAUSE it Does Less than Facebook and MySpace:

Connections are Controlled

Relatively Easy to Use

Very Little Layout Control

Minimal Advertising

Very Few Applications

No Multi-media

Address Book Paradigm

Linkedin Rewards Action Follow These Tips Spend a Few Minutes Every Day on Linkedin You Have to be PART of Linkedin

Follow These Tips

Spend a Few Minutes Every Day on Linkedin

You Have to be PART of Linkedin

Linkedin Profile Tips

Upload a Good Photo Complete Your Entire Profile, Including Previous Jobs Use Email Address as Your Last Name

Upload a Good Photo

Complete Your Entire Profile, Including Previous Jobs

Use Email Address as Your Last Name

Use Keywords Liberally in Your Profile Link to Web Sites using Keywords Link to Blog RSS Feed

Use Keywords Liberally in Your Profile

Link to Web Sites using Keywords

Link to Blog RSS Feed

Update Profile Often, but Not Egregiously Create Status Updates (like Twitter and Facebook Status)

Update Profile Often, but Not Egregiously

Create Status Updates (like Twitter and Facebook Status)

Linkedin Applications Increase Usefulness

Activate Linkedin Applications and Connect to Content You or Your Company Creates WordPress & Bloglink SlideShare & Google Presentation Company Buzz (Twitter Search)

Activate Linkedin Applications and Connect to Content You or Your Company Creates

WordPress & Bloglink

SlideShare & Google Presentation

Company Buzz (Twitter Search)

Linkedin Connections

Invite Anyone You Meet in a Business Setting Use Custom Intro Text, Unless You Know the Person Well

Invite Anyone You Meet in a Business Setting

Use Custom Intro Text, Unless You Know the Person Well

Find Connections Through Linkedin Search Name Company Location Keyword

Find Connections Through Linkedin Search

Name

Company

Location

Keyword

Browse Your Connections’ Connections to Find People you Missed or Forgot

Browse Your Connections’ Connections to Find People you Missed or Forgot

Invite Contacts From Your Outlook and/or Webmail Databases

Invite Contacts From Your Outlook and/or Webmail Databases

Linkedin Recommendations – Like ebay Feedback for People

Liberally Provide and Request Recommendations Use Custom Invite Text Provide Some Guidance to Reviewer on Possible Themes/Keywords

Liberally Provide and Request Recommendations

Use Custom Invite Text

Provide Some Guidance to Reviewer on Possible Themes/Keywords

Linkedin Messages – Break Through the Clutter

Send Messages to Connections about Events, Job Openings, etc.

Send Messages to Connections about Events, Job Openings, etc.

Building Your Reputation on LinkedIn

Set up a Search and Answer Questions in Linkedin Answers Section

Set up a Search and Answer Questions in Linkedin Answers Section

Join Groups (not too many) and Participate. Meet People Through Group Discussion (or members list), and Connect Consider Creating Your Own Group

Join Groups (not too many) and Participate. Meet People Through Group Discussion (or members list), and Connect

Consider Creating Your Own Group

Using Linkedin for Business Development

Connect with Clients, Former Clients and Prospects Use Search to Find Appropriate Contact People at Target Companies Use Search to Find Background Information on Prospect Personnel

Connect with Clients, Former Clients and Prospects

Use Search to Find Appropriate Contact People at Target Companies

Use Search to Find Background Information on Prospect Personnel

JASON BAER Convince & Convert www.convinceandconvert.com @jaybaer