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Lifting the Fog of the Blog 8 Strategic Questions Before You Write One Word Jay Baer @jaybaer Design ©2011 WhitePaperSource Publishing  •  Content Copyrighted by Presenter
 
Blogging: It’s Easy. It’s Hard. 100+ Million Blogs. Why Should Yours Succeed?
Most Blogs are Random
Don’t Leave Your Success to Chance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Question #1 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Awareness Blog  http://blog.udisglutenfree.com
Sales Blog  http://blog.compendiumblog.com
Humanization Blog  http://sweetleafteablog.com “ Once We Have a Blog, We’ll Be Able to ––––––––––––––”
Question #2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Create Personas ,[object Object],[object Object],[object Object],[object Object]
Meet Frances (x5) “ People Read Our Blog Because It Helps Them ––––––––––––––”
Question #3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Create Multiple Action Alternatives “ After Reading, We Want Blog Visitors to ––––––––––––––, or ––––––––––––”
Question #4 ,[object Object],[object Object],[object Object]
Future Touchpoints ,[object Object],[object Object],http://convinceandconvert.com
Website Integration ,[object Object],http://sweetleaftea.com
Social Integration ,[object Object],[object Object],[object Object],[object Object],[object Object],Social Sends More Traffic Than Search! “–––––––––––––– , –––––––––––––, and ––––––––––– Will Let People Know We Have a Blog”
Question #5 ,[object Object],[object Object],[object Object]
Volume Matters http://dontdrinkthekoolaidblog.com
One Voice or Many? http://convinceandconvert.com http://standingpr.com/blog
Practice Matters ,[object Object],[object Object],[object Object]
It Takes a Village? ,[object Object],[object Object],[object Object],[object Object],[object Object],“ We Will Create –––––––– Posts per Month, with ––––––––, ––––––––, and ––––––––– Taking the Lead”
Question #6 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blog Post Worksheet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://convinceandconvert.com/free-social-media-worksheets
Blog Writing Tips ,[object Object],[object Object],[object Object]
Good Bloggers are Great Headline Writers ,[object Object],[object Object],[object Object],[object Object],“ This Blog is About –––––––. Sample Headlines are ––––––––, –––––––––, and –––––––––––– ”
Question #7 ,[object Object],[object Object],[object Object]
Don’t Reinvent the Wheel –  Make More Wheels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ The Blog Will Create Content That Will Also Feed –––––––,–––––––– and –––––––––––– ”
Question #8 ,[object Object],[object Object],[object Object]
Metrics for Awareness ,[object Object],[object Object],[object Object],[object Object]
Metrics for Sales ,[object Object],[object Object],[object Object]
Metrics for Community ,[object Object],[object Object],[object Object],[object Object],“ We Will Measure the Success of the Blog by Tracking –––––––,–––––––– and –––––––––––– ”
Plan + Work = Blog Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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Lifting the Fog of the Blog: 8 Strategic Questions Before You Write 1 Word

  • 1. Lifting the Fog of the Blog 8 Strategic Questions Before You Write One Word Jay Baer @jaybaer Design ©2011 WhitePaperSource Publishing • Content Copyrighted by Presenter
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