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Facebook Valuation WorksheetConvince & Convertwww.convinceandconvert.comThis worksheet will help you determine how much va...
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Facebook valuation worksheet - Convince and Convert

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How much is your Facebook program worth? This worksheet from Jay Baer and Convince & Convert gives you a valuation of your Facebook fan page, based on how much your company current invests in email marketing. A new way to think about social media ROI and success metrics.

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Transcript of "Facebook valuation worksheet - Convince and Convert"

  1. 1. Facebook Valuation WorksheetConvince & Convertwww.convinceandconvert.comThis worksheet will help you determine how much value your company is generating on Facebook, based on your current email investments.Please edit the green cells only.Email Distribution Cost $1,500.00 How much do you pay your email service provider each month to send your email? 80000 How many total emails do you send each month (inclusive of campaigns, autoresponders, etc.)? $0.02 Distribution Cost Per Email SentEmail Design CostExternal Design Resources $500.00 How much do you pay external resources to design your emails each month? $0.01 External Design Cost Per Email SentInternal Design Resources 0 How many hours does it take your internal team to design your emails each month? $0.00 What is the average salary of the person(s) that designs the emails? $0.00 Internal Design Cost Per Email Sent $0.00Email Management CostExternal Management Resources $1,500.00 How much do you pay external resources to plan and analyze your emails each month? $0.02 External Management Cost Per Email SentInternal Management Resources 0 How many hours does it take your internal team to plan and analyze your emails each month? $0.00 What is the average salary of the person(s) that handle email planning and analysis? $0.00 Internal Management Cost Per Email Sent $0.00Estimated Total Monthly Email Marketing Costs $3,500.00Email Open Rate 25.00% What is the average open rate for your email campaigns? 20000 Estimated Total Number of Emails Opened Per MonthCost Per Email Opened $0.18 ex only $3,500.00 $0.18 in only $1,500.00 $0.08Facebook Post Views in d, ex m $3,000.00 $0.15 5000 How many impressions have you accrued with your Facebook status updates in the past month? (Tip: View the "Post Views" in the "Interactions" section of your Facebook Insights reporting)Monthly Facebook Value $875.00 The value your company is generating monthly on Facebook, based on your email investment

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