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Facebook and Email - Integrating Two Important Channels
 

Facebook and Email - Integrating Two Important Channels

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Facebook and email are more alike than different. In this presentation from Jay Baer - given as the kickoff to the Advanced Facebook Ads 2012 virtual conference - you'll see why email is Madonna, and ...

Facebook and email are more alike than different. In this presentation from Jay Baer - given as the kickoff to the Advanced Facebook Ads 2012 virtual conference - you'll see why email is Madonna, and Facebook is Lady Gaga. The same thing, but with a new coat of paint.

Learn 17 ways to integrate these two important marketing channels.

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http://www.convinceandconvert.com 460
http://www.conseilsmarketing.com 189
http://feeds.feedburner.com 83
http://www.reclamepraat.nl 81
http://www.advancedfacebookadvertising.com 44
http://socialpros.podbean.com 41
http://nagotsmart.collected.info 29
http://www.scoop.it 21
http://formacionmestreacasa.gva.es 11
http://strongsocialmedia.collected.info 8
https://twitter.com 8
http://10.107.123.11 5
http://www.linkedin.com 5
http://www.frontlinemarketingsystems.com 5
http://core.traackr.com 4
http://blogstuff.collected.info 3
http://flavors.me 2
http://alexanderchalkidis.com 2
http://socialschmuck.com 2
http://www.advertising-nj.com 2
http://www.newsblur.com 2
http://www.onlydoo.com 1
http://www.seowerkt.com 1
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  • Socialfresheast branding
  • Social media won’t kill email. Need an email account to even sign UP for social media.
  • The Biggest Myth of Facebook Is the Ability to Create Customers Out of Thin Air
  • Picture up a poseur?
  • Yes, On Occasion Our Fans Interact With Our Status Updates, Giving a Digital “heads up” to Their Friends That Might Result In New Awareness For Our Brand. But This is the Exception
  • Yes, On Occasion Our Fans Interact With Our Status Updates, Giving a Digital “heads up” to Their Friends That Might Result In New Awareness For Our Brand. But This is the Exception
  • Facebook Is An Opt-In Tool To Keep Our Brands Top Of Mind Among People Who Have Asked Us To Do So. So is email.
  • Essentially, The Same Thing, Just One is Modern and Cool and the Other is Old, but Still Effective
  • Integrate
  • Muppet Hand Shake
  • The Count. Facebook screen shot.
  • Basketball assist image?
  • The Count. Facebook screen shot.
  • If the Strategy is Similar, the Outcomes are Similar, and the Measurement is Similar, Shouldn’t the Facebook People and the Email People in Your Company Be the Same People?
  • Muppet Hand Shake
  • Use your Facebook landing tab as an email opt-in opportunityTest putting free content or special offers behind a “fan gate” with email sign-up
  • Muppet Hand Shake
  • Use email time of day testing to optimize Facebook status update scheduleTest nights!Use email day of week testing to optimize Facebook status update scheduleTest weekends!
  • Use email subject line testing to optimize Facebook ad headlinesThe reverse also worksConsider ABCD subject line test in email (if your list is big enough)Facebook also enables multiple ads
  • Images have a sizable impact on click through rate for Facebook adsTest multiple images (in combination with headlines) to determine best image for email
  • Use the speed and interaction of Facebook to source content for email and your website Contest not usually necessary – just ASK
  • Use the speed and interaction of Facebook to source content for email and your website Contest not usually necessary – just ASK
  • Given the way Facebook’s Edge Rank (and now Graph Rank) formula works, likes and comments are critical to your content being above the fold – or at allStatus updates that are successful could be emailed (same day) to boost interactions even more, growing Edge Rank for the brand
  • Given the way Facebook’s Edge Rank (and now Graph Rank) formula works, likes and comments are critical to your content being above the fold – or at allStatus updates that are successful could be emailed (same day) to boost interactions even more, growing Edge Rank for the brand
  • If the Strategy is Similar, the Outcomes are Similar, and the Measurement is Similar, Shouldn’t the Facebook People and the Email People in Your Company Be the Same People?