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Facebook and Email - Integrating Two Important Channels

by Jay Baer on Jun 11, 2012

4,320 views

Facebook and email are more alike than different. In this presentation from Jay Baer - given as the kickoff to the Advanced Facebook Ads 2012 virtual conference - you'll see why email is Madonna, and ...

Facebook and email are more alike than different. In this presentation from Jay Baer - given as the kickoff to the Advanced Facebook Ads 2012 virtual conference - you'll see why email is Madonna, and Facebook is Lady Gaga. The same thing, but with a new coat of paint.

Learn 17 ways to integrate these two important marketing channels.

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http://www.convinceandconvert.com	373
http://www.conseilsmarketing.com	186
http://feeds.feedburner.com	83
http://www.reclamepraat.nl	81
http://www.advancedfacebookadvertising.com	44
http://socialpros.podbean.com	41
http://nagotsmart.collected.info	29
http://www.scoop.it	21
http://formacionmestreacasa.gva.es	11
http://strongsocialmedia.collected.info	8
https://twitter.com	6
http://10.107.123.11	5
http://www.frontlinemarketingsystems.com	5
http://core.traackr.com	4
http://blogstuff.collected.info	3
http://socialschmuck.com	2
http://flavors.me	2
http://www.advertising-nj.com	2
http://alexanderchalkidis.com	2
http://www.newsblur.com	2
http://www.onlydoo.com	1
http://www.seowerkt.com	1

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Jay Baer, Social media and content strategy consultant, coach, speaker at Convince & Convert @Ileane Thank you! 11 months ago
Are you sure you want to
Ileane Smith, Blogger at Basic Blog Tips I watched the presentation Jay and it was pretty awesome! I plan to watch it again too. Thanks! 11 months ago
Are you sure you want to

Socialfresheast branding
Social media won’t kill email. Need an email account to even sign UP for social media.
The Biggest Myth of Facebook Is the Ability to Create Customers Out of Thin Air
Picture up a poseur?
Yes, On Occasion Our Fans Interact With Our Status Updates, Giving a Digital “heads up” to Their Friends That Might Result In New Awareness For Our Brand. But This is the Exception
Yes, On Occasion Our Fans Interact With Our Status Updates, Giving a Digital “heads up” to Their Friends That Might Result In New Awareness For Our Brand. But This is the Exception
Facebook Is An Opt-In Tool To Keep Our Brands Top Of Mind Among People Who Have Asked Us To Do So. So is email.
Essentially, The Same Thing, Just One is Modern and Cool and the Other is Old, but Still Effective
Integrate
Muppet Hand Shake
The Count. Facebook screen shot.
Basketball assist image?
The Count. Facebook screen shot.
If the Strategy is Similar, the Outcomes are Similar, and the Measurement is Similar, Shouldn’t the Facebook People and the Email People in Your Company Be the Same People?
Muppet Hand Shake
Use your Facebook landing tab as an email opt-in opportunityTest putting free content or special offers behind a “fan gate” with email sign-up
Muppet Hand Shake
Use email time of day testing to optimize Facebook status update scheduleTest nights!Use email day of week testing to optimize Facebook status update scheduleTest weekends!
Use email subject line testing to optimize Facebook ad headlinesThe reverse also worksConsider ABCD subject line test in email (if your list is big enough)Facebook also enables multiple ads
Images have a sizable impact on click through rate for Facebook adsTest multiple images (in combination with headlines) to determine best image for email
Use the speed and interaction of Facebook to source content for email and your website Contest not usually necessary – just ASK
Use the speed and interaction of Facebook to source content for email and your website Contest not usually necessary – just ASK
Given the way Facebook’s Edge Rank (and now Graph Rank) formula works, likes and comments are critical to your content being above the fold – or at allStatus updates that are successful could be emailed (same day) to boost interactions even more, growing Edge Rank for the brand
Given the way Facebook’s Edge Rank (and now Graph Rank) formula works, likes and comments are critical to your content being above the fold – or at allStatus updates that are successful could be emailed (same day) to boost interactions even more, growing Edge Rank for the brand
If the Strategy is Similar, the Outcomes are Similar, and the Measurement is Similar, Shouldn’t the Facebook People and the Email People in Your Company Be the Same People?

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Sylvie Dale, Account Manager, SEO and SMO at Advance Digital 3 months ago
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CaLi Teo at iris Worldwide Tags facebook marketing email-marketing social fresh facebook 2012 social media 10 months ago
Stefanos Karagos, Founder - Information Alchemist at XPLAIN 10 months ago
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