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B2B social media is beset by myths and falsehoods. In this presentation, social media strategist Jay Baer destroys those myths, and shows that B2B social media and B2C social media aren't so different ...

B2B social media is beset by myths and falsehoods. In this presentation, social media strategist Jay Baer destroys those myths, and shows that B2B social media and B2C social media aren't so different after all.

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Destroying the 7 Myths of B2B Social Media Presentation Transcript

  • 1. Destroying the 7 Myths of B2B Social Media
  • 2. Jay Baer
    Social Media Strategist, Speaker, Author
    convinceandconvert.com | nowrevolutionbook.com | @jaybaer
  • 3. My Customers Don’t Use Social Media
    Myth Number One:
  • 4. 81% of U.S. Online Adults Use Social Media
  • 5. Prove it with Social Anthropology
    Gist.com
    Flowtown.com
  • 6. Social Media isn’t worth the trouble for b2b companies
    Myth Number Two:
  • 7. Social Media is MORE Important for B2B
    Fewer customers overall
    Considered/researched purchases
    Longer, more complex sales cycle
    High impact of search marketing in funnel filling
    ==== Magnification of the importance of customer WOM via social
  • 8. Social Media Usage is High in B2B
  • 9. Search and Social are PB&J
  • 10. How B2C Uses social media doesn’t apply to b2b
    Myth Number Three:
  • 11. Everyone is Using the Big 4
  • 12. Social Media Reality Check
    Do you have customers?
    Do you have prospective customers?
    Do you have employees?
    Do you have competitors?
    Do you have a story to tell?
    ==== The mechanics of social media strategy are the same, regardless of company type (tactics may differ)
  • 13. Rinse, Lather, Repeat
  • 14. If Nobody Tweets About A cOmpany It doesn’t need social media
    Myth Number Four:
  • 15. Make Yourself Worthy of Chatter
  • 16. Create a Social FAQ
    Be a question detective
    Be the answer man
    Atomize your content
    Get your customers involved, and sharing
  • 17. Having a facebook page is a sufficient social media strategy
    Myth Number Five:
  • 18. This is Not a Blood Oath
  • 19. News Feed Realities
  • 20. Are You Building Your Social House on Rented Land?
  • 21. Be Tools-Agnostic
    Share of Search 1999
  • 22. Using social media for customer service is inefficient
    Myth Number Six:
  • 23. Social Customer Service
    Less than 1% of Twitter users utilize Twitter as primary customer service vehicle
    Twitter is the bastion of last resort >> high impact customer problems
    Always be listening
    Official accounts, with personal touch
    Set expectations
  • 24. Facebook too, not just Twitter
  • 25. Have a Presence, Just in Case
  • 26. Social Media isn’t measurable
    Myth Number Seven:
  • 27. Social Media Metrics Selector
  • 28. Social Connectivity Among Leads
  • 29. Social Media-Only Offers
  • 30. Sales Funnel Actions
  • 31. Correlation vs. Causation
  • 32. Questions
    Now It’s Time for:
  • 33. Questions and Answers
    Please submit your questions for our speakers to address
    To contact our sponsor Genius, go to Genius.com or Twitter.com/Genius_com
    To contact today’s speakers:
    Jay Baer – Twitter.com/jaybaer
    Scott Mersy – Twitter.com/smersy
    Unanswered questions will be addressed on Focus.com
    © 2010, TCG Advisors LLC
  • 34. Jay Baer
    Social Media Strategist, Speaker, Author
    convinceandconvert.com | nowrevolutionbook.com | @jaybaer