Are Search & Email Really So Different? Ditch “Acquisition” vs. “Conversion” & Think “People”

Ditch “Acquisition” vs. “Conversion” & Think “People”

The Funnel is Dead.

Successful Search & Email Share Characteristics Relevancy Timeliness Linguistics Use Them to Inform Your Marketing Decisions

Relevancy

Timeliness Measure Email Clicks, Renders, and Conversions by Day and Time Measure SEO and PPC Clicks and Conversions by Day and Time Cross-Test for Maximum Results Results: More Efficient PPC & Jump Started Email Time Testing

Measure Email Clicks, Renders, and Conversions by Day and Time

Measure SEO and PPC Clicks and Conversions by Day and Time

Cross-Test for Maximum Results

Results: More Efficient PPC & Jump Started Email Time Testing

37.22% of New Visitors Come Between 7am and Noon. Send Email Then.

Linguistics Examine Your Visits by Keyword Report Examine Your Internal Searches Report Incorporate These Terms Into Email Subject Lines and Headlines Don’t be Afraid to Use Search Tools Results: More Impactful Email and PPC Copy

Examine Your Visits by Keyword Report

Examine Your Internal Searches Report

Incorporate These Terms Into Email Subject Lines and Headlines

Don’t be Afraid to Use Search Tools

Results: More Impactful Email and PPC Copy

Why Are So Many Emailers Writing Blind?

Relevancy Paid Search is the Best Place to Test Email Offers Email is the Best Place to Test Paid Search Offers Why Are These Separate Departments?

Paid Search is the Best Place to Test Email Offers

Email is the Best Place to Test Paid Search Offers

Why Are These Separate Departments?

Mmmm. Multi-Variate Winning Email Test Rolled Out in PPC And Then Rolled Out in Banner Ads

Winning Email Test Rolled Out in PPC

And Then Rolled Out in Banner Ads

Don’t Ignore Post-Click Experience

Don’t Ignore Post-Click Experience 49% More Leads

JASON BAER Convince & Convert www.convinceandconvert.com @jaybaer