Cross Pollinate Email And Search Marketing

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    Cross Pollinate Email And Search Marketing - Presentation Transcript

    1. Are Search & Email Really So Different?
      • Ditch “Acquisition” vs. “Conversion” & Think “People”
    2. The Funnel is Dead.
    3. Successful Search & Email Share Characteristics
      • Relevancy
      Timeliness Linguistics Use Them to Inform Your Marketing Decisions
    4. Timeliness
      • Measure Email Clicks, Renders, and Conversions by Day and Time
      • Measure SEO and PPC Clicks and Conversions by Day and Time
      • Cross-Test for Maximum Results
      • Results: More Efficient PPC & Jump Started Email Time Testing
    5. 37.22% of New Visitors Come Between 7am and Noon. Send Email Then.
    6. Linguistics
      • Examine Your Visits by Keyword Report
      • Examine Your Internal Searches Report
      • Incorporate These Terms Into Email Subject Lines and Headlines
      • Don’t be Afraid to Use Search Tools
      • Results: More Impactful Email and PPC Copy
    7. Why Are So Many Emailers Writing Blind?
    8. Relevancy
      • Paid Search is the Best Place to Test Email Offers
      • Email is the Best Place to Test Paid Search Offers
      • Why Are These Separate Departments?
    9. Mmmm. Multi-Variate
      • Winning Email Test Rolled Out in PPC
      • And Then Rolled Out in Banner Ads
    10. Don’t Ignore Post-Click Experience
    11. Don’t Ignore Post-Click Experience 49% More Leads
    12. JASON BAER Convince & Convert www.convinceandconvert.com @jaybaer
    SlideShare Zeitgeist 2009

    + Jay BaerJay Baer Nominate

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    Why are email and search different departments? The more

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