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7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy
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7 Ingredients for Employee Social Media Advocacy

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Your employees are your best social media advocates. Or at least they should be. In this useful presentation, Jay Baer of Convince and Convert provides the 7 key ingredients needed to develop, launch …

Your employees are your best social media advocates. Or at least they should be. In this useful presentation, Jay Baer of Convince and Convert provides the 7 key ingredients needed to develop, launch and sustain a thriving social media advocacy program in your company.

For more on social media advocacy, visit http://www.convinceandconvert.com or http://www.addvocate.com

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  • 1. 7 Ingredients for Employee Social Advocacy ConvinceAndConvert.com
  • 2. YOU NEED CULTURE ConvinceAndConvert.com
  • 3. Advocacy is born from culture, not technology or marketing ConvinceAndConvert.com
  • 4. Only corporate cultures rooted in trust can do employee advocacy well ConvinceAndConvert.com
  • 5. If your employees aren’t your biggest advocates, you have a problem much bigger than social media ConvinceAndConvert.com
  • 6. In 2012, 40 of the top companies to work for were also among the top companies in social media FORTUNE, Dachis Group data ConvinceAndConvert.com
  • 7. YOU NEED GUIDELINES ConvinceAndConvert.com
  • 8. Guidelines encourage participation, they don’t squelch it ConvinceAndConvert.com
  • 9. IBM’s Crowdsourced Guidelines Know the business conduct guidelines You are personally responsible for what you publish Identify yourself by name and role Disclaim if it’s your personal opinion Respect copyrights Don’t misuse the logo ConvinceAndConvert.com
  • 10. IBM’s Crowdsourced Guidelines Don’t disclose proprietary information Don’t cite clients and partners without permission Respect your audience Be aware of your association with IBM Respect others’ opinions Add value ConvinceAndConvert.com
  • 11. YOU NEED OPTIONS ConvinceAndConvert.com
  • 12. Social advocacy doesn’t work at bayonet point ConvinceAndConvert.com
  • 13. Give employees a choice of social advocacy roles ConvinceAndConvert.com
  • 14. IBM’s Social Advocacy Roles Creator Distributor Solicitor Responder Listener Conversationalist Nurturer Promoter ConvinceAndConvert.com
  • 15. YOU NEED A PLATFORM ConvinceAndConvert.com
  • 16. Bi-directional content sharing is key to advocate participation ConvinceAndConvert.com
  • 17. Addvocate.com
  • 18. Employee Advocacy Platforms Addvocate Dynamic Signal SocialChorus GaggleAmp Expion ConvinceAndConvert.com
  • 19. YOU NEED METRICS ConvinceAndConvert.com
  • 20. Create a measurement narrative for advocacy BEFORE you begin ConvinceAndConvert.com
  • 21. Potential Metrics Share of voice Social connections (for company accounts) Reach Traffic Lead gen Sales ConvinceAndConvert.com
  • 22. YOU NEED CHAMPIONS ConvinceAndConvert.com
  • 23. Advocacy should be rolled out in waves, to enable peers to convince fence-sitters ConvinceAndConvert.com
  • 24. YOU NEED COACHES ConvinceAndConvert.com
  • 25. To remove doubts and boost participation, on-the-fly advice and counsel must be available for advocates ConvinceAndConvert.com
  • 26. Coaches Matter Success when going it alone = 9% Success when paired with a coach = 75% ConvinceAndConvert.com
  • 27. Jay Baer President, Convince & Convert ConvinceAndConvert.com @JayBaer
  • 28. We can help you craft an advocacy program, identify internal champions, train employees and rollout your program. Ask us. ConvinceAndConvert.com

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