Social media isn't a solo act. It's part of a jazz combo. 5 ways to integrate your social media efforts into your traditional marketing programs. Social media Webinar conducted for MarketingProfs, showing how social media intersects with search marketing, email marketing, virtual events, live events, and market research.

1. 5 Ways to Integrate Social Media with Traditional Marketing

2. Q&A www.marketingprofs.com @marketingprofs Jay Baer Blog: www.convinceandconvert.com @jaybaer www.gotomeeting.com/corp gotomeeting@citrixonline.com @gotowebinar 1-800-372-6207

3. I Will Tell You The Truth. Today’s Version. Share of Search, 1999

4. The Social Media Shift is Fundamental

5. Conversation Marketing is Transformative, But Inefficient

6. Social Media Doesn’t Work Alone

7. Increase Social Media Success Through Cross-Media Synergy

8. Don’t Think of Social Media as a Tactic

9. Think of Social Media as an Ingredient

10. Strategy First. Social Ingredients Next. Then New Social Programs.

11. 5 Ways to Achieve Cross-Media Synergy with Social Media

12. 1. Social Media + Search

13. Consumers exposed to a brand in social media are 2.8x more likely to search for that brand’s products http://bit.ly/12PyNL

14. Integrate Social and Search Acknowledgement: Hubspot

15. Put Content Bait in the Water. Get Found.

16. Content = Traffic

17. Content Isn’t King. Optimized Content is King Everything Can Be Optimized hubspot.tv

18. Everything Can Be Optimized

19. Everything Can Be Optimized

20. 2. Social Media + Email

21. Promoting Social Presence in Email Integrate Social and Email

22. Enabling Social Sharing in Email Integrate Social and Email

23. Integrate Social and Email Content Level Sharing

24. Subscriber Segmentation www.mailboxiq.com

25. List Growth Through Social

26. List Growth Through Social

27. Social/Email Content Development

28. 3. Social Media + Virtual Events

29. More is More. Atomize Your Content. = Acknowledgement: Todd Defren @tdefren

32. 50 Comments 34 tags on Delicious 49 Tweets

33. Twitter + Webinar = Twebinar www.twebinar.com

34. Twitter + Interview = Twinterview www.twitter20.com

35. Twitter + Group Chat #blogchat

36. 4. Social Media + Live Events

37. Integrate Social and Live Events www.fiskateers.com

38. Create Real Life Social Media

39. Make More of Your Conference

40. 5. Social Media + Market Research

41. Ask Your Fans for Feedback

42. Keep It Simple Crowdcampaign.com

43. Twitter Research Twtpoll.com

44. People Like to Tell You What They Think 54-7

45. Social Media Works Best When It’s Part of Something Bigger. Are You Ready For Some Synergy?

46. Start Your Synergy Audit Today