33 Hot Social Media and Digital Marketing Tips

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    33 Hot Social Media and Digital Marketing Tips - Presentation Transcript

    1. MarketingProf’s Digital Marketing Mixer: Mixologist Report
    2. Digital Marketing Mixologists!!
      Jay Baer
      @jaybaer
      President
      Convince & Convert
      Stephanie Miller
      @stephanieSAM
      VP Market Dev.
      ReturnPath
      Beth Harte
      @bethharte
      Community Manager
      MarketingProfs, LLC
      Michael Brito
      @britopian
      Social Media, Intel
    3. Must Knows
      Build credibility before you sell via social media
      Allow open (but governed) access for employees to Twitter and Blogging
      Broadcast emails are not effective.  Create relevancy and be helpful – even once a month
      Use your Facebook Fan page to promote key content of your email newsletter
    4. Must Knows
      Join the RIGHT conversations at the RIGHT time
      Think about your “front page” as a collection of pages, not one home page. 
      Improve search spending ROI by using down-funnel data
      Invest in Social Media.  It’s not free.
    5. Integrating Marketing Programs
      Test the unusual
      Clean Up Your Landing Pages
      Keep Your Troops Informed
      Insert Retweet Buttons into PDF Documents
    6. Integrating Marketing Programs
      Remove Gates in Front of Content
      Use Your Brand Community as a free Market Research Program
      Engage in online communities as a person first, as a marketer second
      Use Google keyword tool to determine how your customers describe you, your products or your category
      Optimize all your content for search
    7. Engaging With Customers
      • Build relationships with firestarters (influencers)
      • Build community first, monetize later
      • Offer value on twitter, don't self promote
      • Have passion and jump on every possible situation you can on the social web
    8. Engaging with Customers
      Through the social web, building relationships with customers creates a memorable brand experience
      When you launch a blog or twitter account, set goals, measure, iterate
      Social Media Guidelines should be short and succinct
      Be organized internally to effectively manage social media externally
    9. Peer to Peer
      Blog about how your product/service fits into your customer’s lives
      Humanize your blog
      Get your legal counsel talking to other companies who have successfully implemented social media
      Have conversation with senior management to find out what their appetite is for social media
    10. Peer to Peer
      Provide your community something that is personally beneficial to them
      Let your members decide how they want to use 'their' community
      When doing video, be mindful of people’s time, attention and surroundings
      Use trackable links to help track back to metrics
    11. Best Quotes
      “Content doesn’t win. Optimized content wins.”
      “People don’t expect your company to be perfect. They expect you to provide solutions”
      “Don’t train. Simplify.”
    12. Best Quotes
      “Measurement is like laundry. It piles up the longer you wait to do it.”
      “Your customers are listening in social media, and so are search engines”
    13. Best Quotes
      “Many crummy trials beats the big thinking.”
      “The art of Twitter is in the RT – you must be interesting.”
      “Tactics without a strategy, is like doing nothing”

    + Jason BaerJason Baer, 4 weeks ago

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