MarketingProf’s Digital Marketing Mixer: Mixologist Report

Digital Marketing Mixologists!!Jay Baer @jaybaerPresidentConvince & ConvertStephanie Miller@stephanieSAMVP Market Dev.ReturnPathBeth Harte@bethharteCommunity ManagerMarketingProfs, LLCMichael Brito@britopianSocial Media, Intel

Must KnowsBuild credibility before you sell via social mediaAllow open (but governed) access for employees to Twitter and BloggingBroadcast emails are not effective. Create relevancy and be helpful – even once a monthUse your Facebook Fan page to promote key content of your email newsletter

Must KnowsJoin the RIGHT conversations at the RIGHT timeThink about your “front page” as a collection of pages, not one home page. Improve search spending ROI by using down-funnel data Invest in Social Media. It’s not free.

Integrating Marketing ProgramsTest the unusual Clean Up Your Landing PagesKeep Your Troops InformedInsert Retweet Buttons into PDF Documents

Integrating Marketing ProgramsRemove Gates in Front of ContentUse Your Brand Community as a free Market Research ProgramEngage in online communities as a person first, as a marketer secondUse Google keyword tool to determine how your customers describe you, your products or your categoryOptimize all your content for search

Engaging With CustomersBuild relationships with firestarters (influencers)Build community first, monetize laterOffer value on twitter, don't self promoteHave passion and jump on every possible situation you can on the social web

Build relationships with firestarters (influencers)

Build community first, monetize later

Offer value on twitter, don't self promote

Have passion and jump on every possible situation you can on the social web

Engaging with CustomersThrough the social web, building relationships with customers creates a memorable brand experience When you launch a blog or twitter account, set goals, measure, iterateSocial Media Guidelines should be short and succinctBe organized internally to effectively manage social media externally

Peer to PeerBlog about how your product/service fits into your customer’s livesHumanize your blogGet your legal counsel talking to other companies who have successfully implemented social mediaHave conversation with senior management to find out what their appetite is for social media

Peer to PeerProvide your community something that is personally beneficial to themLet your members decide how they want to use 'their' communityWhen doing video, be mindful of people’s time, attention and surroundingsUse trackable links to help track back to metrics

Best Quotes“Content doesn’t win. Optimized content wins.”“People don’t expect your company to be perfect. They expect you to provide solutions”“Don’t train. Simplify.”

Best Quotes“Measurement is like laundry. It piles up the longer you wait to do it.”“Your customers are listening in social media, and so are search engines”

Best Quotes“Many crummy trials beats the big thinking.”“The art of Twitter is in the RT – you must be interesting.”“Tactics without a strategy, is like doing nothing”