33 Hot Social Media and Digital Marketing Tips

MarketingProf’s Digital Marketing Mixer: Mixologist Report

Digital Marketing Mixologists!!
Jay Baer
@jaybaer
President
Convince & Convert
Stephanie Miller
@stephanieSAM
VP Market Dev.
ReturnPath
Beth Harte
@bethharte
Community Manager
MarketingProfs, LLC
Michael Brito
@britopian
Social Media, Intel

Must Knows
Build credibility before you sell via social media
Allow open (but governed) access for employees to Twitter and Blogging
Broadcast emails are not effective. Create relevancy and be helpful – even once a month
Use your Facebook Fan page to promote key content of your email newsletter

Must Knows
Join the RIGHT conversations at the RIGHT time
Think about your “front page” as a collection of pages, not one home page.
Improve search spending ROI by using down-funnel data
Invest in Social Media. It’s not free.

Integrating Marketing Programs
Test the unusual
Clean Up Your Landing Pages
Keep Your Troops Informed
Insert Retweet Buttons into PDF Documents

Integrating Marketing Programs
Remove Gates in Front of Content
Use Your Brand Community as a free Market Research Program
Engage in online communities as a person first, as a marketer second
Use Google keyword tool to determine how your customers describe you, your products or your category
Optimize all your content for search

Engaging With Customers
Build relationships with firestarters (influencers)
Build community first, monetize later
Offer value on twitter, don't self promote
Have passion and jump on every possible situation you can on the social web

Engaging with Customers
Through the social web, building relationships with customers creates a memorable brand experience
When you launch a blog or twitter account, set goals, measure, iterate
Social Media Guidelines should be short and succinct
Be organized internally to effectively manage social media externally

Peer to Peer
Blog about how your product/service fits into your customer’s lives
Humanize your blog
Get your legal counsel talking to other companies who have successfully implemented social media
Have conversation with senior management to find out what their appetite is for social media

Peer to Peer
Provide your community something that is personally beneficial to them
Let your members decide how they want to use 'their' community
When doing video, be mindful of people’s time, attention and surroundings
Use trackable links to help track back to metrics

Best Quotes
“Content doesn’t win. Optimized content wins.”
“People don’t expect your company to be perfect. They expect you to provide solutions”
“Don’t train. Simplify.”

Best Quotes
“Measurement is like laundry. It piles up the longer you wait to do it.”
“Your customers are listening in social media, and so are search engines”

Best Quotes
“Many crummy trials beats the big thinking.”
“The art of Twitter is in the RT – you must be interesting.”
“Tactics without a strategy, is like doing nothing”

http://www.convinceandconvert.com	1028
http://www.bulentongun.com	935
http://www.trendweek.com	96
http://daffos.blogspot.com	33
http://www.slideshare.net	32
http://highvelocityconnections.com	4
http://email04.secureserver.net	1
http://webcache.googleusercontent.com	1
http://iletisiminyenikurallari.blogspot.com	1
http://www.google.com.tr	1
http://swinburnestaging.blackboard.com	1
http://www.lmodules.com	1
http://sq.mloovi.com	1
http://translate.googleusercontent.com	1
http://email01.secureserver.net	1
http://feeds.feedburner.com	1
http://web.archive.org	1

33 Hot Social Media and Digital Marketing Tips

by Jay Baer on Oct 23, 2009

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33 Hot Social Media and Digital Marketing Tips — Presentation Transcript