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To succeed in the agency business, you must redefine what it means to be a provider of marketing services. You must expand your palate and your palette. ...

To succeed in the agency business, you must redefine what it means to be a provider of marketing services. You must expand your palate and your palette.

Social media and digital marketing consultants Convince & Convert (who work with dozens of agencies) created this table to help define what's possible.

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