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23 social and digital services for agencies

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To succeed in the agency business, you must redefine what it means to be a provider of marketing services. You must expand your palate and your palette. …

To succeed in the agency business, you must redefine what it means to be a provider of marketing services. You must expand your palate and your palette.

Social media and digital marketing consultants Convince & Convert (who work with dozens of agencies) created this table to help define what's possible.

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  • 1. 23  Social  and  Digital  Services  Agencies  Should  be  Selling Service Duration Fees Difficulty Competition SEO  Audit Project $$ 1 4 Keyword  Analysis Project $ 2 4 Email  Audit  &  Testing  Plan Project $ 2 2 Email  Lifecycle  Strategy Project $$$ 4 2 Email  Delivery  &  Optimization Ongoing $$ 4 2 Persona  Development Project $$ 2 2 Content  Marketing  Plan Project $$$ 3 3 Content  Execution Ongoing $$ 2 3 Mobile  Audit Project $ 1 2 Social  Listening  &  Reputation Ongoing $$ 2 5 Community  Management Ongoing $$ 3 5 Web  Analytics  Consulting Project $$ 4 3 Conversion  Optimization Project $$ 4 3 Social  Metrics  &  Dashboards Project $$ 4 3 Social  Campaigns  &  Promotions Project $$$$ 3 4 Social  Media  Audit Project $$ 3 3 Social  Media  Strategic  Plan Project $$$ 4 3 Influencer  ID  &  Outreach Ongoing $$   2 5 Social  Crisis  Plan Project $$ 3 2 Search  &  Social  Advertising Ongoing $ 3 4 Employee  Social  Guidelines Project $$ 3 4 Internal  Community  Creation Project $$$ 4 2 Employee  Advocacy  Program Project $$$ 5 1 note  that  fees  for  ongoing  services  are  per  month www.ConvinceAndConvert.com    

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