Greetings and thanks Pleasure and honor to be visiting Tokyo this week, especially to talk about something I care a great deal about. This is perhaps only the second time that a representative from the Foundation has been able to attend, and it’s a great opportunity to share our work and to hear what Wikimedians and enthusiasts of our projects are doing in Japan. A great opportunity to start a dialog and for the Foundation to gain some perspective.
Wikimedia is a globally oriented organization that is proud to hire people from all over the world.
This is the reason I’m here today. This is probably the reason you are here today as well. This is an emblem of a brand, but it means much more than a brand. This represents an endless bounty of knowledge. It represents trust, or for others no trust. It is about a special space to protect. This symbol is about collaboration, neutrality, tough and complex topics, as well as simple topics. The puzzle globe is not done, it’s imperfect, but it’s also a human creation – it’s something that we’ve built. This is Wikipedia – it’s more than a website, but I’m excited to know that a symbol like this is so powerful.
Wikipedia started with Jimmy Wales. He made this declaration at some point in his life – wanting to carry out the idea of bringing all knowledge to all people in all relevant languages. Jimmy was thinking about Wikipedia before the technology even existed. He was thinking about his idea in his time as a day-trader in Chicago. He was an early internet adopter – active on mailing lists, and drifted towards the very early ideas of the internet. He pondered whether these early technologies could lead to something like an on-line encyclopedia.
A truly global project: • 9 languages at 500k+ • 27 languages at 100k+ • 90 languages at 10k+ • 177 languages at 1k+ Grew from an idea to this scope and size.
Jimmy was working on a separate, top-down, hierarchal system before Wikipedia called Nupedia. Nupedia was editor-based, about authority and approvals. It wasn’t very effective, and it turned out that Jimmy and his team looked to new kinds of technologies to get the work done. The team was drawn to Ward Cunningham’s new technology – wikis: a web page that could be both written and read by anyone. This was a radical idea at the time of static web pages. Wikipedia was born once it was discovered that early participants were much more interested in the Wiki process rather than the former system. Wikipedia did not have to face the same limits as other projects: it wasn’t about making money, it was about open participation and building something. It wasn’t initially about traffic, It was about writing an encyclopedia. The early, ‘no rules’ environment meant anyone could participate – multiple viewpoints could converge, and the idea could grow unencumbered.
Who is in charge? Ultimately no one is in charge, and everyone is in charge. Most importantly – there is no single figure in charge at Wikipedia. It is a consensus driven system. Why do people edit? For many reasons – they support the mission and its idea: giving of knowledge freely, building and sharing. For many people it’s purely fun and hobby, for others it presents a serious sense of duty. Still others are extremely concerned with building ways and means to ensure the information is of the highest quality. Who fact checks? Everyone participates in checking facts, but ideally every author who presents new information also presents a relevant proof point or fact. Everyone is keeping an eye on the facts and information because they care about the quality of the information. How can you operate without experts? In fact there are many experts. The reality is that throughout many cultures and language wikipedias there is a degree of anonymity and people don’t necessarily make their qualifications known. In many cases people are simple experts in editing and building content. Why are there no ads? There’s no need, but more importantly because commercial sponsorship would impact our ability to remain neutral.
This is data from the internet measurement company comScore. Comscore uses an audience sampling system to average out traffic levels for web properties. In fact our own server data reports significantly higher traffic levels, in excess of 100K requests on our servers per second, but this system for measurement is different. Wikimedia Foundation sites includes all of our projects in all of its languages. We’d like to recognize comScore for generously providing this data to us.
This is the same kind of data analysis as the previous slide, but for Japan only.
This chart also uses comScore data, and although it only observes english news sites, it does provide some specific context about the difference between how similar news and information sites perform on a global scale. Wikipedia is the blue line, with almost exponential growth in traffic and almost no other sites in the same competitive area.
This slide is part of our recent exploration of our status and data as it relates to our strategy project. On the left is a slide that demonstrates how much more significant our traffic levels are for non-english Wikipedias. Our major growth is happening in Japanese and european languages, almost to the point that almost ¾ of our traffic is not related to the United States. On the right you see the growth in the creation of new articles. English is the highest and still the most steep, but dozens of other language Wikipedias are growing at similar speeds.
This slide shows that although we are seeing universal increase in number of new articles and growth of users looking at articles, we are seeing that the number of contributors making 5 or more edits a month is gradually decreasing. Japan, for example, is experiencing a decline. This isn’t a dire situation, but it presents something very important to study and consider for the Foundation.
This slide shows what kinds of article categories people are looking at across language wikipedias. In Japan there is a predmoniance of viewing pop culture information – more than any other site. This is preliminary data, but it is a powerful way to present the incredible differences in how cultures consume information from Wikipedia. Note that this is –not- a reflection of the content in each wikipedia, rather what is being viewed.
We could talk about Wikipedia for a long time, however I’d like to talk about Wikimedia and the Wikimedia Foundation, including it’s other projects. The Wikimedia Foundation was created in 2003 when Jimmy Wales decided it was necessary to build a small organization to preserve the projects and keep them alive and active.
This slide shows roughly when each of these projects was created, including a brief description. It’s important to note that that these projects all came after Wikipedia. Many of the projects were created in order to manage ‘non encyclopedia’ content – to create special places were the free works could be hosted, but where they wouldn’t interfere with the basic format of an encyclopedia.
The Foundation was founded in St. Petersburg Florida, which is where our data center remains, but we moved to San Francisco to take advantage of the intellectual capital and resources in the bay area. The Wikimedia Foundation’s mission is not specifically built around supporting Wikipedia. The Foundation was created to build and grow all of its projects, including Wikipedia, with the ultimate mission to spread free knowledge globally. The open-ness of this mission means that we can leverage other opportunities, including off-line systems, to spread the works of the Foundation more broadly. In 2008 the Foundation refined its focused work areas to include reach, participation, and quality. Reach refers to bringing the knowledge to more people. Participation refers to involving more people – particularly underrepresented or specially skilled people into the projects. Quality refers the work the Foundation is doing to improve the Wikipedia software, and to the overall support provided to our volunteer community to support high quality content. We’re a group that focusses intensely on the people behind our projects – our volunteers. There would be no projects without them. The volunteers were there before there was a Foundation.
These are the current Wikimedia Foundation board members. Matt Halprin and Stu West are not pictures. Michael Snow , Chair (term until July 2010) Jimmy Wales , Founder (term until December 2009) Jan-Bart de Vreede , Vice-chair (term until December 2009) Kat Walsh , Executive Secretary (term until July 2011) Stu West , Treasurer (term until December 2009) Ting Chen (term until July 2011) Arne Klempert (term until July 2010) Matt Halprin (term until December 2009) Samuel Klein (term until July 2011) The Board oversees the Wikimedia Foundation and works with the Executive Director to ensure the mission mandate is being met, programs are being carried out successfully, and the needs of the community and userbase at large are being met. The Board does not play a senior editorial role for Wikipedia. They strictly oversee the Foundation, plan for its growth, and provide leadership. Several of the board seats are chosen by members of our volunteer community (voting rights are granted to members who make a specific number of edits on any given project). Other board members are chosen by the board itself to augment the overall skill and expertise of the board. The Wikimedia Chapters are also able to choose two members to sit on the Board.
This visual represents how the small number of our staff compares to the vast number of volunteers (over 100K)
The Foundation is broadly broken down into: Technology Programs Fundraising Finance and Admin
A separate team works within the Foundation under a specially funded grant to focus on the usability of the the Wikipedia software, particularly the editing interface and user tools. These efforts are intended to make Wikipedia easier to use for new editors.
The Foundation has a very unique culture: Collaborators Believe in open source and free knowledge Believe in transparency and accountability The culture of our staff is very similar to the culture and values of our volunteer community We work very hard, don’t make as much as our counterparts in other top 10 websites, but love what we do We wish we could have more time to speak to the thousands of people who would like to speak to people from Wikipedia.
This is our office – one floor in downtown San Francisco. There is no campus, no cafeteria, no luxurious space. We have about 10,000 square feet that holds the majority of our staff.
Programs represents the public facing aspects of the Foundation’s work, but also the part that focuses on understanding and supporting our vast volunteer community. Programs is tasked with engaging major institutions that can help the Foundation improve the quality of our content, but also to bring the knowledge to more people. In this photo you see Tim Vickers and Bill Wedemeyer at the first Wikipedia Academy in the United States at the esteemed National Institutes of Health. Volunteers and staff worked with administrators, scientists, and public policy officials to engage in a dialog about how health professionals could better understand wikipedia and make a greater contribution. The programs team is also working on the complex issues of understanding what our volunteer community needs to remain healthy and active, and what processes and tools we can use to reach out to new volunteers. In our programs team we also take on the task of answering questions from the thousands of project users who reach out to us, mostly through the coordination of a volunteer-driven customer response system. The Foundation receives thousands of calls a year and considerably more email on topics ranging from problems with article entries to disputes about specific information in personal biographies. I work within this section of the Foundation.
Technology is obviously a massive part of how an organization like Wikimedia works. Our servers experience enormous traffic – up to 100,000 server requests a second. We serve this level of traffic every day of the year and with a budget of roughly $4-5million – a fraction of the overhead costs of other top ten websites. The technology team must constantly juggle the need for scalable systems while keeping the site running. Wikipedia experiences incredibly high levels of uptime.
Fundraising is an essential part of the work at Wikimedia. This is a screen capture from our donation page at the foundation showing comments and small donations from a number of users from all over the world. The Foundation receives dozens to hundreds of donations every day, and during our fundraising campaign we will see that jump upwards to 500%. Fundraising is broken into community giving (or smaller gifts from our community made online), major giving, which includes gifts from $10k and up from single donors, and foundation giving – which includes major grants and gifts from large organizations like the Sloan Foundation, the Hewlett Foundation, or the Stanton Foundation. Almost all of the Foundation’s income is derived through these philanthropic activities.
The work of our finance and admin team includes offices administration, accounting, business development, and legal counsel. In each of those areas we face unusually complex international situations – international trademark and copyright laws, international libel laws, international contract management, and the processing of hundreds of thousands of small transactions from all over the world. This small team is largely responsible for maintaining the transparency and accountability of the organization, and ensuring we avoid legal or business risks. The Foundation also engages in contracts with multi-national businesses, both for pro-bono services and support, and for mission-supporting, contract arrangements. These agreements often support the foundation’s mission by opening new channels and opportunities to bring free content to more people, with the added benefit of generating residual income.
Wikimedia strategy is possibly the most ambitious project the Foundation is engaged in. Two staff members are working to engage our volunteers, stakeholders, our board and staff, and virtually anyone else with complex and pivotal questions about the future of the Foundation and its projects. Users have also been welcome to submit unique proposals for consideration by the strategy process team. Unlike virtually every other corporate strategy process, this strategy is unfolding in an almost completely open space where anyone can monitor discussions, add feedback and input, and play a key role in designing the future of the projects. The Strategy project Reach In progress - Improving performance in China Beginning - Improving performance in India Planning - Improving performance in Middle East & North Africa (Arabic languages) Planning - Local Language Task Force Beginning - Connecting Wikimedia to those without or with limited Internet access Content Quality and Impact Planning - Improve Wikipedia's Quality Planning - Expanding Content Task Force Enhancing Community In progress - Increase contributions from readers and under-represented groups In progress - Enhance community health and culture Optimize Wikimedia's Operations Planning - Movement roles Planning - Financial sustainability Beginning - Alliances and partnerships Beginning - Technology infrastructure, interface, and innovation Planning - Advocacy
Our usability team is tasked with examining the entire user experience for Wikipedia and the Foundation’s other projects, with an eye towards developing more efficient user interfaces, editing processes, and navigation. In this photograph a user is going through user experience testing, being asked to carry out a series of simple editing tasks while the usability team monitors. The improvements the usability team implements will ultimately be available to all users of media wiki. The usability project success is seen as the major first step in bringing in new editors, especially skilled and experienced editors who can improve the quality of the projects.
Beyond our small staff group we have the thousands and thousands of volunteers who support our mission and our projects.
Wikimedia chapters are approved organizations that carry out the Foundation’s work and support our mission independently in specific countries. You can see that northern Europe is slightly over-represented, and North America, the middle east, asia, and Africa are virtually unrepresented. Chapter growth is complicated by the need to navigate local legislation and to mobilize Wikipedians in some countries where geography or politics prevent easy connection. Argentina: Wikimedia Argentina Wikimedia Argentina , founded on 1 September 2007 in Buenos Aires, Argentina, is the Argentinian Chapter of the Wikimedia Foundation and a non-profit association run upon the Civil Code of Argentina . Official website: www.wikimedia.org.ar Australia: Wikimedia Australia Wikimedia Australia is a non-profit incorporated body incorporated in the state of Victoria in August 2008. It was approved by the Wikimedia Foundation on 1 March 2008. Official website: www.wikimedia.org.au Austria: Wikimedia Österreich Wikimedia Österreich was founded in February 2008. Official website: www.wikimedia.at Brazil: Wikimedia Brasil Instituto Wikimedia Brasil has been approved as the future Brasilian Chapter approved by the Wikimedia Foundation in October 2008. It will officially become a Wikimedia chapter after incorporation. Official website: www.wikimedia.org.br or page on Meta-Wiki Czech Republic: Wikimedia Česká republika Wikimedia Česká republika was founded in March 2008. Official website: www.wikimedia.cz . Denmark: Wikimedia Danmark Wikimedia Danmark is the Danish chapter of the Wikimedia Foundation. It was formed on 14 March 2009, and approved on 3 July 2009. Official website: http://meta.wikimedia.org/wiki/Wikimedia_Danmark Finland: Wikimedia Suomi Wikimedia Suomi (Wikimedia Finland) was founded in June 2009. Official website: wikimedia.fi . France: Wikimédia France Wikimédia France , founded on 23 October 2004, in Paris, is a non-profit association run upon the French law of July 1901 . Official website: www.wikimedia.fr Germany: Wikimedia Deutschland Wikimedia Deutschland – Gesellschaft zur Förderung Freien Wissens e.V. ( Wikimedia Germany - society for the promotion of free knowledge ) was founded on 13 June 2004 in Berlin as Wikimedia's first local chapter. At the end of 2006 the membership association counted more than 300 members. Among other activities Wikimedia Deutschland initiated several important partnerships, for example with Directmedia Publishing , the publisher of the German Wikipedia-DVD, and the Deutsche Bibliothek (German national library). Donations to Wikimedia Deutschland are tax-deductible in Germany. More information on the official website: www.wikimedia.de Hong Kong: 香港維基媒體協會 Wikimedia Hong Kong Limited (Chinese: 香港維基媒體協會有限公司 ) is the local chapter of the Wikimedia Foundation in the Hong Kong Special Administrative Region. It was founded on 14 July 2007 in Hong Kong, and was officially registered on 18 September 2007. It was recognized by the Foundation on 1 March 2008. More information on the official website in English and Traditional Chinese: www.wikimedia.hk . Hungary: Wikimédia Magyarország Wikimédia Magyarország Egyesület was founded in September 2008, and it was officially registered and recognized by the Foundation in November 2008 with the aim of pursuing the mission of the Wikimedia Foundation as an association of public benefit. Official website: wiki.media.hu Indonesia: Wikimedia Indonesia Wikimedia Indonesia is a non-profit association incorporated on 5 September 2008 in Jakarta, Indonesia, and approved as Wikimedia chapter on 7 October 2008. Official website: www.wikimedia.or.id Israel: Wikimedia Israel Wikimedia Israel (Hebrew: ויקימדיה - ישראל , Arabic: ويكيمديا إسرائيل ) is the Israeli chapter of the Wikimedia Foundation. It was officially registered on 26 June 2007, after an organizing process that began on 15 December 2006, when the idea was brought before the local Wikimedian community in one of its conferences . Official website in Hebrew, Arabic and English: www.wikimedia.org.il Italy: Wikimedia Italia Wikimedia Italia - Associazione per la diffusione della conoscenza libera is the Italian Chapter of the Wikimedia Foundation, formed on 17 June 2005, in Canino . Official website: www.wikimedia.it Macedonia: Викимедија Македонија &quot;Викимедија Македонија&quot; ( Wikimedia Macedonia ) is a Citizens' Association run upon the law for the citizen associations and foundations, founded on 13 March 2009 in Skopje, Macedonia. It was approved by the Wikimedia Foundation on 21 September 2009. Official website: http://meta.wikimedia.org/wiki/Wikimedia_Macedonia . Netherlands: Wikimedia Nederland Vereniging Wikimedia Nederland is the Dutch chapter of the Wikimedia Foundation. It was founded on 27 March 2006 in Eindhoven. Official website: nl.wikmedia.org Norway: Wikimedia Norge/Noreg/Norga Wikimedia Norge (Bokmål; Nynorsk Wikimedia Noreg , Northern Sami Wikimedia Norga ) is the Norwegian Wikimedia chapter. It was founded on 23 June 2007, and registered in September 2008. Official website: no.wikimedia.org Poland: Wikimedia Polska Stowarzyszenie Wikimedia Polska (Wikimedia Polska Association) is the Polish Chapter of the Wikimedia Foundation. It was formed on 14 August 2005, and registered three months later, on 18 November. Official website: pl.wikimedia.org Portugal: Wikimedia Portugal Associação Wikimedia Portugal (WMP) is the Portuguese Chapter of the Wikimedia Foundation. It was approved by the WMF on 4 July 2009, and was registered as an official organization under Portuguese law on September 21, 2009. Official website: wikimedia.pt Russia: Викимедиа РУ Викимедиа РУ (Wikimedia RU) was approved in May 2008. Official website: www.wikimedia.ru Serbia: Wikimedia Србије Wikimedia Србије is the Serbian Chapter of the Wikimedia Foundation. It was formed on 3 December 2005, and it was registered almost two months later. Official website: rs.wikimedia.org Sweden: Wikimedia Sverige Wikimedia Sverige is the Swedish chapter of the Wikimedia Foundation. It was formed on 20 October 2007, and approved on 11 December 2007. Official website: se.wikimedia.org Switzerland: Wikimedia CH Wikimedia CH - Verein zur Förderung Freien Wissens is the Swiss Chapter of the Wikimedia Foundation. It was established in Olten on 14 May 2006. Official website: www.wikimedia.ch Taiwan: 中華民國維基媒體協會 Wikimedia Taiwan (Chinese: 中華民國維基媒體協會 ) is the Taiwan Chapter of Wikimedia Foundation. It was officially registered on 11 Feburary 2007 in Taipei, Taiwan, after an organization process that began in 19 Feburary 2006. It was approved by the Wikimedia Foundation as a Wikimedia Chapter on 4 July 2007. The official website is http://www.wikimedia.tw/wiki and will be available in both Chinese and English. Ukraine: Вікімедіа Україна Wikimedia Ukraine Community Association (Ukrainian: громадська організація «Вікімедіа Україна» ) was founded on the First Annual Meeting on May 31, 2009. On July 3, 2009 organization was approved by WMF as its regional chapter. On July 13, 2009 Wikimedia Ukraine was registered by Ministry of Justice. Official website: ua.wikimedia.org United Kingdom: Wikimedia UK Wiki UK Ltd, d/b/a Wikimedia UK , is the United Kingdom Chapter of the Wikimedia Foundation. It was founded in November 2008 and formally recognised by the Foundation in January 2009. Official website: www.wikimedia.org.uk United States, New York City: Wikimedia New York City Wikimedia New York City is a Wikimedia sub-national chapter in the United States, recognized by the Foundation on 12 January 2009. Official website: http://meta.wikimedia.org/wiki/Wikimedia_New_York_City Retrieved from &quot; http://wikimediafoundation.org/wiki/Local_chapters &quot;
This is a photo from an event hosted by the Australian Chapter, the Galleries, Libraries, Archives and Museums Wiki conference – an event to encourage discussion among those institutions, Wikipedians, and other cultural curators to increase the addition of digital media into the Wikimedia Commons and other Wikimedia projects. Chapters may play a localized role that is very similar to the Foundation – conducting outreach with local stakeholders and media, engaging in fundraising, recruiting new volunteers, and explaining the function and role of wikipedia among their communities. New chapters are coming on board every few months, and as more capacity builds among the whole group of chapters they become more able to support each other. Chapters are Wikipedia on the ground – and they deliver a service that the Wikimedia Foundation would never be able to emulate.
Wikimania is the annual, global conference of Wikimedians, enthusiasts, and other supporters. The events present an incredible opportunity for local communities to bring in technical expertise and support to increase local capacity to undertake wiki-based work. Wikimania is a key opportunity for those new to the Wikimedia movement to learn about the culture, technology, policies, and personalities associated with the projects of the Foundation. It’s also a highly visible event for local media and presents an excellent opportunity to highlight the work of a national chapter. The 2009 Wikimania was held in Buenos Aires. Previous Wikimanias were held in Alexandria, Egypt, Taiepei, Taiwan, Frankfurt, Germany, and Boston, Massachusetts.
Achal is a member of the Wikimedia Advisory Board. He’s working with local Wikimedians in India to support the growth of chapters and to help the Foundation better understand the culture of India in an effort to establish better outreach programs.
These are the major challenges and issues that Wikimedia is considering over the next one to 5 years of our operations.
Wikipedia is often discussed in the media and among major thought leaders, particularly in the context of its quality or reliability. Wikimedia believes that one of the major steps in helping to improve the public and media’s trust in the knowledge of the project is to improve the usability of the site. The Foundation is also working with the volunteer community to implement a new mediawiki software system known as ‘flagged revisions’ – which would see a new level of editorial moderation placed on highly visible or controversial articles that are frequently subject to vandalism, while simultaneously allowing anyone to contribute edits to articles that would previous have been locked from editing by new members of the community.
The Foundation and the chapters still have a great deal of work to do in helping to explain the story of the Wikimedia movement – that includes how Wikipedia really works, what happens behind the scenes, and who the people behind the projects are. In the west the mainstream media has been questioning of Wikipedia and its perceived authority over fact without due research. There is still considerable change necessary among opinions of media organizations to help improve the understanding of how Wikipedia works.
Coming back to the question of declining participation, we know that over the next few years it will be essential to understand the decline in the number of edits coming from those editors who were once considered routine participants. To be truly successful we will need to bring more academics and experts in this field – or to help in the creation of new experts in this field, to help tackle these issues. Wikipedia is still growing, and our viewing audience continues to grow, but we are completely aware that the continuing quality and currency of Wikipedia is reliant on a robust population of editors.
This is a very difficult time to be a non-profit foundation, and we are not rich foundation with millions of dollars in the bank, nor an endowment to help us pay our bills in the long term. The Foundation must continue to seek new models and approaches to achieve sustainable funding so we can keep projects like Wikipedia active for all time.
Wikipedia was born in the world of open-source, and our roots there are extremely important to how we can continue to influence the open-source and free culture movement. As the web becomes more complex we must adapt, but we must also adhere to open-web standards that allow our knowledge to be accessed by the very broadest number of people. We have begun to explore our presence in the mobile market, but if the next millions of internet users will come online in countries where the mobile internet is the primary means of getting online, then we must improve our software interface to work on small computers.
Helping you build Wikipedia: How we support the growth of Wikipedia and our free knowledge projects around the world November 2009 Jay Walsh, Head of Communications
The Free Encyclopedia La enciclopedia libre Die freie Enzyklopädie Wolna encyklopedia De vrije encyclopedie الموسوعة الحرة L'encyclopédie libre Свободная энциклопедия 维基百科 フリー百科事典 L’enciclopedia libera
Finance / Admin Global financial management International business development Defending our trademark Protecting free content Protecting user privacy Financial accountability CCBYSA 3.0 by Jay Walsh
Usability Understand user experience Simplify editing Engage new users CCBYSA 3.0 by Parul Vora
People Wikimedia considers any person who supports our mission or edits on our projects to be a volunteer. On our projects we consider an active editor to be anyone who has edited at least five times in a month. In September 2009 over 85,353 people edited a Wikimedia project at least five times. Since the creation of Wikipedia over 350,000,000 individual edits have been made to Wikimedia projects.
Global Chapters 27 volunteer-run Wikimedia Chapters support the Foundation’s mission around the world.
Global chapters National outreach Fundraisers Engaging new volunteers Representing Wikimedia locally CCBYSA 3.0 by User:Bidgee
Wikimania The annual, global gathering of Supporters and enthusiasts of the Wikimedia projects. CCBYSA 3.0 by Nicolas Goldberg
Challenges & The Future Perceptions of quality and credibility Sustaining participation Long-term financial security Complexity and evolution of the internet Reducing barriers, building partnerships Expanding free knowledge globally
Challenges & The Future Perceptions of quality and credibility Flagged revisions Usability initiative
Challenges & The Future Perceptions of quality and credibility Media still question quality Shifts in our notions of Trust and credibility on-line We have to do more to help others understand the movement
Challenges & The Future Sustaining participation Complex problem Involving global experts and academics to study our challenges. We continue to grow, but as with any movement we need to be sustainable.
Challenges & The Future Long-term financial security Ad-free for a reason. Non-profit during the toughest recession in decades. Which models can ensure Wikipedia Forever?
Challenges & The Future Complexity and evolution of the internet Wikipedia has changed little in 8 years. Need to keep up with web leaders, but maintain open-source roots. Mobile access is becoming more prominent than desktop.
Challenges & The Future Reducing barriers, building partnerships Expanding free knowledge globally Vast population of earth is still not online. The knowledge is only powerful if in the hands of readers. Wikimedia and its chapters must expand to build partnerships and alliances globally.