Ralph Capabilities Deck RR

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Ralph Capabilities Deck RR

  1. 1. Ralph Capabilities DeckThursday, January 26, 12 1
  2. 2. A for AFT n a B arlie es in London, We have offic LA. en wo on Ch e ev ork W w N ew York and our r’s ‘Dead Set’. B rooke Ralph is an award winning creative production company that produces engaging, useful and entertaining content to build and promote brands. We’re social media experts too, which is why Facebook made us one of their much sought-after and highly exclusive Preferred Developer Consultants. 1 of only 65 in the world!Thursday, January 26, 12 2
  3. 3. Ralph Exec Team Chris Hassell Jay Armitage Iain Barrington Light Creative Director Exec Producer CEO NY London Los Angeles New YorkThursday, January 26, 12 3
  4. 4. Ralph So What? Pioneered personalised interactive video. Produced true viral campaigns. Won a BAFTA and other stuff. Did something never been done before on YouTube. Got to number 2 in the iTunes App store. One of a limited bunch of Approved Facebook Developers. Adobe Agency Partner. Apple Developer. Nominated for an Emmy 2011.Thursday, January 26, 12 4
  5. 5. Ralph ClientsThursday, January 26, 12 5
  6. 6. Ralph What we do? Strategy Creative ProductionThursday, January 26, 12 6
  7. 7. Thursday, January 26, 12 7
  8. 8. FX and Showtime Dexter Our first real dabble in personalised interactive video. Dexter helped us cut our teeth and a whole lot more. Give your mates ‘The Dexter Treatment’ and scare the crap out of them by emailing them a link to a video news report all about them. Over 3.5 million videos created across the globe, masses of free publicity and awards, huge awareness. Not bad for our first effort and we Dexter haven’t looked back since.Thursday, January 26, 12 8
  9. 9. Thursday, January 26, 12 9
  10. 10. Sony Pictures TV om Breaking Bad tswar ning.c al www.w Award winning interactive video for the Emmy winner Breaking Bad. This was our second project for Breaking Bad having previously produced Walts Wisdom. First person POV experience putting you right in front of the main character Walter White, who knows all about you! The video is interactive and depending on where you look you get a different ending. Breaking Bad But whichever way you look it doesn’t end well for you!Thursday, January 26, 12 10
  11. 11. Thursday, January 26, 12 11
  12. 12. Google rk oodwo YouTube - GoodWork e.com/g www. youtub http:// Google approached us to create a campaign to get Nonprofits and Creative teams together. Nonprofits from around the globe can benefit by getting a video ad to promote their cause. Creatives can benefit by getting their work showcased and if lucky enough shown at Cannes to all the industry big hitters. It’s a win win situation for all involved. We conceived, wrote, directed, designed and developed the digital campaign. We developed on the YouTube platform YouTube - GoodWork using their API.Thursday, January 26, 12 12
  13. 13. Thursday, January 26, 12 13
  14. 14. USA Networks/Ford White Collar As an extension of the “White Collar On Location” concept, we featured a map of NYC in which users have a choice of following the CON EXPLORER (Black Ford Explorer) or the AGENT EXPLORER (White Ford Explorer). Each Explorer along with the guide takes the user to different parts of the city to discover interesting facts about a ‘Con Man’ or ‘Agent’ lifestyle/skills. White Collar 6 videos and 6 interactive Wednesday, 11 May 2011 tasks.Thursday, January 26, 12 14
  15. 15. Thursday, January 26, 12 15
  16. 16. FX Lights Out This is our first project for FX in LA and it’s a big one. To promote their new show ‘Lights Out’ we produced an interactive boxing game where you fight against the lead character from the show, the real deal. We launched on MySpace and then rolled out to the main FX site, various Facebook Apps, iPad and iPhone versions. It all started with a huge 2 day shoot in the Bronx NYC and launched in LA 3 months later! So far over 1.5 million players Lights Out and it’s growing everyday. .com htsou tgame ig Sponsored by Chrysler Cars. www.lThursday, January 26, 12 16
  17. 17. Thursday, January 26, 12 17
  18. 18. FX Lights Out Lights Out iPad and iPhone games. Users fight against the real deal.Thursday, January 26, 12 18
  19. 19. BBDO AT&T www.onest epaheadmo vie.com BBDO NYC tasked us to produce the interactive part of a new campaign they were creating for AT&T to promote the Blackberry Bold 9700. Michael Mann directed the video, we co- directed and consulted on set. We then produced the interactive version of the campaign, users logged in through Facebook Connect and they and their friends became part of the movie/video using their Blackberry Bold to stay one step ahead! Stay one step ahead here:- www.onestepaheadmovie.comThursday, January 26, 12 19
  20. 20. Thursday, January 26, 12 20
  21. 21. Em my Nom inate d Fringe : Division A 5 part interactive video experience, rolled out over 4 weeks in the build up to the season finale. The interactive includes personalisation and games throughout. FringeThursday, January 26, 12 21
  22. 22. Thursday, January 26, 12 22
  23. 23. THQ Redfaction Facebook game. Aliens and friends are advancing on you and you have to make sure you shoot the right ones. Unlock levels and get more weapons etc. If you kill any friends they are informed on Facebook so be careful! RedfactionThursday, January 26, 12 23
  24. 24. Universal Pictures Bruno Our second iPhone app, we reached number 2 in the App store, very pleased, very Bruno! BrunoThursday, January 26, 12 24
  25. 25. Paramount Pictures The Devil Inside iPhone and iPad apps for The Devil Inside. The app hits you with a video screamer right out of the blue and records your reaction to the scare, you can then share your scare video with friends on Facebook, Twitter etc. The Devil InsideThursday, January 26, 12 25
  26. 26. Warner Bros and AT&T The Vampire Diaries A four part interactive mystery to establish your bloodline: Vampire, Werewolf or Witch! 30k visits on day one with an average time of 3.2 mins on the site. So far over 550k uniques with an average time of 3.29 mins. The Vampire Diaries tt/ tv.com/a l ines.cw http://bloodThursday, January 26, 12 26
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  28. 28. Ralph More Information For more information about how we can create content for you that packs some punch please contact one of our offices:- London New York Chris Hassell, Creative Director Iain Barrington Light, CEO NY t: 020 3006 6730 t: 212 226 2089 e: chris@ralphandco.com e: iain@ralphandco.com Unit 4.05 The Tea Building, 285 W Broadway, Suite 300, New York NY 10013 56 Shoreditch High Street, London E1 6JJ Los Angeles Jay Armitage, Executive Producer t: 310 779 6036 e: jay@ralphandco.com 2032 Broadway, Santa Monica CA 90404 You want more...Thursday, January 26, 12 28

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