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How to create a blog entry

How to create a blog entry



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Blogging Blogging Presentation Transcript

  • The Art of BLOGGING
  • Should I Blog?
    • Personal & Corporate Blogs
    • You are telling to the world
    • Professional & Business Growth
    • Earn Money
    • Web Savvy
    • Blog’s Niche
    • Content is the King
    • Frequency of posting
    • Network, follow and read (Subscribe, Participate in similar)
  • Why Should I Write?
    • Reach an unlimited audience
    • Allows you to think before you speak
    • Writing lasts to become an asset
    • Writing is free promotion
    • Writing forces you to think through ideas
    • Writing lets people know you as an individual
    • Writing lets you define the big idea of your brand
    • Writing is networking with content
  • What Makes a Blog successful?
    • Appealing Title
    • Opine Honestly
    • Put Link to Resources
    • Engage in Discussion
    • Proofread and Copy Edit
    • Blog about what you know the best
    • Make the info useful
  • Anatomy of a Blog Post
    • Title
    • Lead ~ Opening Paragraph
    • Sub-Headlines
    • Illustrations
    • Quotes
    • Bullet Lists
    • Attribution
    • References
    • Links
    • Neutral
    • News
    • Declaration
    • Humorous
    • Controversial
    • Tutorial
    • Resource
    • Opinion
    • Product Review
    • 5-15 words
    • Include a major keyword
    • most deciding factor in making your post a hit
    • Can use Google Adwords Keyword Tool to get fair amount of idea about keywords popularity and search base
    • Encashing Popular Trends
  • Lead ~ Opening Paragraph
    • Concentrates the juice of the post
    • Creates an atmosphere and sense of anticipation among the readers
    • Keep it enticing leaving some questions behind, to make the visitor click 'Continue Reading' button.
  • Sub-Headlines
    • Building blocks of the post
    • Dividing it into several sections
    • Each one concentrating on a specific topic
    • After post title, they are the second most important element that is read by the visitor.
    • Sub-Headlines gives a general idea about the content of the post, and helps the reader in deciding whether to read the post or hop on to next web page
  • Effective Content
    • Original content – No Copy Paste
    • Ideas –the stuff of which messages are made.
    • Organization – Ordering ideas logically is how get them to make sense to others.
    • Voice – The tone and style that is consciously chosen to suit the intended audience.
    • Word Choice – Word choice is finding the perfect word to convey a message in an authentic, rich, and precise fashion.
    • Sentence Fluency – Sentence fluency is understanding how to make the reading move with pacing, flow, and rhythm.
    • Writing Conventions– Writing conventions are the rules agreed upon as signs of good writing.
    • Presentation–Preparation of the written message in a way that draws readers to connect with the message on a personal level even before they begin to read
  • Effective Content
    • Use sub-heads liberally
    • Use everyday words
    • Take the time to write something short
    • Use typographic cues, such as bold and italic, to show what’s important
    • Reference URLS
    • Related Blog (Entries)
    • Links to WikiPedia/ Dictionary
    • Develop a “legal consciousness” about blogging
  • Illustrations
    • A picture is equal to thousand words
    • make it attractive and sticky
    • A typical 400-600 words blog post can easily accommodate one large and one small picture
    • Collect images
    • Setting Up A Photo Idea Directory
  • Quotes
    • To better elaborate and clarify the topic
    • Makes the content stand apart and grabs reader's attention
    • Collect Quotes
  • Bullet Lists
    • Grab the attention of the reader immediately.
    • Sometimes, the list alone makes the post, a hit.
  • A Writing Plan
    • Decide What You Want to Say
      • Choose the idea you’re most interested in.
      • Write one sentence stating why readers need to know about it.
      • Use that sentences a working title for now.
    • Plan How You’re Going to Say It (Outline)
      • Sketch, visualize, or tell yourself what three main points of the article will be
      • Add something from your personal experience–one bit– that will make a point more clearly or make the article more appealing.
      • Let the research sit there, unless you need it to look something up. It’s served it’s purpose.
    • Use the collection of Images, Quotes Related
    • Beginning: Tell them what you’re going to tell them (and why they want to hear it.)
    • Middle: Tell them what you said you’d tell them.
    • Ending: Tell them what you just told them (and why they should be glad they heard it.)
  • Blog Review Checklist
    • Audience
    • Purpose
    • Content
    • Design
    • Post
    • Comments
    • Technical Issues
    • Writing
    • Organization
    • Marketing
  • How to popularize?
    • Comment On Popular Blogs of Similar Niche
    • Engage in Discussion with Big Guns On Social Media Sites
    • Initiate Constructive Thread on High Traffic Forum
    • linking and link swaps
    • Use Social Book marking Tools
    • Advertise (Submit to Blog search engines)
      • Article Submissions
      • RSS Submission
      • Yahoo Answers
  • Types of Posts
    • The List Post
    • The Long Post
    • The Classic Post
    • The Review Post
    • The Interview Post
    • The Series of Posts
    • The Quick Question Post
    • The Poll Post
    • The Unfinished Post
    • The Weekly Review
    • Instructional
    • Informational
    • Case Studies
    • Profiles
    • Link Posts