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How to create a blog entry

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  1. 1. The Art of BLOGGING
  2. 2. Should I Blog? <ul><li>Personal & Corporate Blogs </li></ul><ul><li>You are telling to the world </li></ul><ul><li>Professional & Business Growth </li></ul><ul><li>Earn Money </li></ul><ul><li>Web Savvy </li></ul><ul><li>Blog’s Niche </li></ul><ul><li>Content is the King </li></ul><ul><li>Frequency of posting </li></ul><ul><li>Network, follow and read (Subscribe, Participate in similar) </li></ul>
  3. 3. Why Should I Write? <ul><li>Reach an unlimited audience </li></ul><ul><li>Allows you to think before you speak </li></ul><ul><li>Writing lasts to become an asset </li></ul><ul><li>Writing is free promotion </li></ul><ul><li>Writing forces you to think through ideas </li></ul><ul><li>Writing lets people know you as an individual </li></ul><ul><li>Writing lets you define the big idea of your brand </li></ul><ul><li>Writing is networking with content </li></ul>
  4. 4. What Makes a Blog successful? <ul><li>Appealing Title </li></ul><ul><li>Opine Honestly </li></ul><ul><li>Put Link to Resources </li></ul><ul><li>Engage in Discussion </li></ul><ul><li>Proofread and Copy Edit </li></ul><ul><li>Blog about what you know the best </li></ul><ul><li>Make the info useful </li></ul>
  5. 5. Anatomy of a Blog Post <ul><li>Title </li></ul><ul><li>Lead ~ Opening Paragraph </li></ul><ul><li>Sub-Headlines </li></ul><ul><li>Illustrations </li></ul><ul><li>Quotes </li></ul><ul><li>Bullet Lists </li></ul><ul><li>Attribution </li></ul><ul><li>References </li></ul><ul><li>Links </li></ul>
  6. 6. <ul><li>Neutral </li></ul><ul><li>News </li></ul><ul><li>Declaration </li></ul><ul><li>Humorous </li></ul><ul><li>Controversial </li></ul><ul><li>Tutorial </li></ul><ul><li>Resource </li></ul><ul><li>Opinion </li></ul><ul><li>Product Review </li></ul>Title <ul><li>5-15 words </li></ul><ul><li>Include a major keyword </li></ul><ul><li>most deciding factor in making your post a hit </li></ul><ul><li>Can use Google Adwords Keyword Tool to get fair amount of idea about keywords popularity and search base </li></ul><ul><li>Encashing Popular Trends </li></ul>
  7. 7. Lead ~ Opening Paragraph <ul><li>Concentrates the juice of the post </li></ul><ul><li>Creates an atmosphere and sense of anticipation among the readers </li></ul><ul><li>Keep it enticing leaving some questions behind, to make the visitor click 'Continue Reading' button. </li></ul>
  8. 8. Sub-Headlines <ul><li>Building blocks of the post </li></ul><ul><li>Dividing it into several sections </li></ul><ul><li>Each one concentrating on a specific topic </li></ul><ul><li>After post title, they are the second most important element that is read by the visitor. </li></ul><ul><li>Sub-Headlines gives a general idea about the content of the post, and helps the reader in deciding whether to read the post or hop on to next web page </li></ul>
  9. 9. Effective Content <ul><li>Original content – No Copy Paste </li></ul><ul><li>Ideas –the stuff of which messages are made. </li></ul><ul><li>Organization – Ordering ideas logically is how get them to make sense to others. </li></ul><ul><li>Voice – The tone and style that is consciously chosen to suit the intended audience. </li></ul><ul><li>Word Choice – Word choice is finding the perfect word to convey a message in an authentic, rich, and precise fashion. </li></ul><ul><li>Sentence Fluency – Sentence fluency is understanding how to make the reading move with pacing, flow, and rhythm. </li></ul><ul><li>Writing Conventions– Writing conventions are the rules agreed upon as signs of good writing. </li></ul><ul><li>Presentation–Preparation of the written message in a way that draws readers to connect with the message on a personal level even before they begin to read </li></ul>
  10. 10. Effective Content <ul><li>Use sub-heads liberally </li></ul><ul><li>Use everyday words </li></ul><ul><li>Take the time to write something short </li></ul><ul><li>Use typographic cues, such as bold and italic, to show what’s important </li></ul><ul><li>Reference URLS </li></ul><ul><li>Related Blog (Entries) </li></ul><ul><li>Links to WikiPedia/ Dictionary </li></ul><ul><li>Develop a “legal consciousness” about blogging </li></ul>
  11. 11. Illustrations <ul><li>A picture is equal to thousand words </li></ul><ul><li>make it attractive and sticky </li></ul><ul><li>A typical 400-600 words blog post can easily accommodate one large and one small picture </li></ul><ul><li>Collect images </li></ul><ul><li>Setting Up A Photo Idea Directory </li></ul>
  12. 12. Quotes <ul><li>To better elaborate and clarify the topic </li></ul><ul><li>Makes the content stand apart and grabs reader's attention </li></ul><ul><li>Collect Quotes </li></ul>
  13. 13. Bullet Lists <ul><li>Grab the attention of the reader immediately. </li></ul><ul><li>Sometimes, the list alone makes the post, a hit. </li></ul>
  14. 14. A Writing Plan <ul><li>Decide What You Want to Say </li></ul><ul><ul><li>Choose the idea you’re most interested in. </li></ul></ul><ul><ul><li>Write one sentence stating why readers need to know about it. </li></ul></ul><ul><ul><li>Use that sentences a working title for now. </li></ul></ul><ul><li>Plan How You’re Going to Say It (Outline) </li></ul><ul><ul><li>Sketch, visualize, or tell yourself what three main points of the article will be </li></ul></ul><ul><ul><li>Add something from your personal experience–one bit– that will make a point more clearly or make the article more appealing. </li></ul></ul><ul><ul><li>Let the research sit there, unless you need it to look something up. It’s served it’s purpose. </li></ul></ul><ul><li>Use the collection of Images, Quotes Related </li></ul><ul><li>Beginning: Tell them what you’re going to tell them (and why they want to hear it.) </li></ul><ul><li>Middle: Tell them what you said you’d tell them. </li></ul><ul><li>Ending: Tell them what you just told them (and why they should be glad they heard it.) </li></ul>
  15. 15. Blog Review Checklist <ul><li>Audience </li></ul><ul><li>Purpose </li></ul><ul><li>Content </li></ul><ul><li>Design </li></ul><ul><li>Post </li></ul><ul><li>Comments </li></ul><ul><li>Technical Issues </li></ul><ul><li>Writing </li></ul><ul><li>Organization </li></ul><ul><li>Marketing </li></ul>
  16. 16. How to popularize? <ul><li>Comment On Popular Blogs of Similar Niche </li></ul><ul><li>Engage in Discussion with Big Guns On Social Media Sites </li></ul><ul><li>Initiate Constructive Thread on High Traffic Forum </li></ul><ul><li>linking and link swaps </li></ul><ul><li>Use Social Book marking Tools </li></ul><ul><li>Advertise (Submit to Blog search engines) </li></ul><ul><ul><li>Article Submissions </li></ul></ul><ul><ul><li>RSS Submission </li></ul></ul><ul><ul><li>Yahoo Answers </li></ul></ul>
  17. 17. Types of Posts <ul><li>The List Post </li></ul><ul><li>The Long Post </li></ul><ul><li>The Classic Post </li></ul><ul><li>The Review Post </li></ul><ul><li>The Interview Post </li></ul><ul><li>The Series of Posts </li></ul><ul><li>The Quick Question Post </li></ul><ul><li>The Poll Post </li></ul><ul><li>The Unfinished Post </li></ul><ul><li>The Weekly Review </li></ul><ul><li>Instructional </li></ul><ul><li>Informational </li></ul><ul><li>Case Studies </li></ul><ul><li>Profiles </li></ul><ul><li>Link Posts </li></ul>