WHAT WE KNOW ALREADY
There are   6.8 million * moneycontrol.com unique users/ month   Source: Comscore  WW Dec 2011
There are   1 million+ moneycontrol.com app downloads across various platforms
11600+ Followers on twitter
520,000 Fans on Facebook
Once upon a time…. Not so long ago….. We asked our audience what they wanted… … . And here’s what they told us
The survey had  903  respondents 232 Female 671 Male
A young audience –  44%  users between 18-34 yrs 89%  are Grads/ Post Grads 55%  salaried while  33%   Entrepreneurs
CONNECTING…..
61% use smartphones to access WAP sites and access information on the move
75% Of moneycontrol.com users subscribe to 2 or more GSM networks
61% plan to buy a new handset
27% Of moneycontrol.com users want to shift or add a new network  Price and connectivity are the 2 main causes for change
is the most preferred OS –  46% Followed by 16% 15% 10%
LIFE IN THE FAST LANE …
<ul><li>45%  of moneycontrol.com users surveyed own Sedans,  </li></ul><ul><li>28%  own UVs and  </li></ul><ul><li>27%  ow...
Luxury cars in Demand 11%  of users have a Budget of  20 lakh+   60%  users have a Budget of about  6 lakhs
>70% Users are considering a loan for their auto purchase
>50% Users search online for Car related information
PEOPLE & APPLIANCES…
32% Users planning to buy a personal electronic item in Q4-  2011-2012
34% Users planning to invest in a PC/Laptop/Tablet over the next quarter
23%  people want to buy washing machines 26%  people want to buy TVs 13%  people want to buy Air Conditioners 18%  people ...
Get in Touch with  “Investing India” only on www.moneycontrol.com
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User insights

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User insights

  1. 1. WHAT WE KNOW ALREADY
  2. 2. There are 6.8 million * moneycontrol.com unique users/ month Source: Comscore WW Dec 2011
  3. 3. There are 1 million+ moneycontrol.com app downloads across various platforms
  4. 4. 11600+ Followers on twitter
  5. 5. 520,000 Fans on Facebook
  6. 6. Once upon a time…. Not so long ago….. We asked our audience what they wanted… … . And here’s what they told us
  7. 7. The survey had 903 respondents 232 Female 671 Male
  8. 8. A young audience – 44% users between 18-34 yrs 89% are Grads/ Post Grads 55% salaried while 33% Entrepreneurs
  9. 9. CONNECTING…..
  10. 10. 61% use smartphones to access WAP sites and access information on the move
  11. 11. 75% Of moneycontrol.com users subscribe to 2 or more GSM networks
  12. 12. 61% plan to buy a new handset
  13. 13. 27% Of moneycontrol.com users want to shift or add a new network Price and connectivity are the 2 main causes for change
  14. 14. is the most preferred OS – 46% Followed by 16% 15% 10%
  15. 15. LIFE IN THE FAST LANE …
  16. 16. <ul><li>45% of moneycontrol.com users surveyed own Sedans, </li></ul><ul><li>28% own UVs and </li></ul><ul><li>27% own hatchbacks </li></ul>31% plan to buy a new car in the next 3 months
  17. 17. Luxury cars in Demand 11% of users have a Budget of 20 lakh+ 60% users have a Budget of about 6 lakhs
  18. 18. >70% Users are considering a loan for their auto purchase
  19. 19. >50% Users search online for Car related information
  20. 20. PEOPLE & APPLIANCES…
  21. 21. 32% Users planning to buy a personal electronic item in Q4- 2011-2012
  22. 22. 34% Users planning to invest in a PC/Laptop/Tablet over the next quarter
  23. 23. 23% people want to buy washing machines 26% people want to buy TVs 13% people want to buy Air Conditioners 18% people want to buy Refrigerators 12% people want to buy Home Theaters 8% people want to buy Microwaves Purchase Intent
  24. 24. Get in Touch with “Investing India” only on www.moneycontrol.com

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