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User insights
 

User insights

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    User insights User insights Presentation Transcript

    • WHAT WE KNOW ALREADY
    • There are 6.8 million * moneycontrol.com unique users/ month Source: Comscore WW Dec 2011
    • There are 1 million+ moneycontrol.com app downloads across various platforms
    • 11600+ Followers on twitter
    • 520,000 Fans on Facebook
    • Once upon a time…. Not so long ago….. We asked our audience what they wanted… … . And here’s what they told us
    • The survey had 903 respondents 232 Female 671 Male
    • A young audience – 44% users between 18-34 yrs 89% are Grads/ Post Grads 55% salaried while 33% Entrepreneurs
    • CONNECTING…..
    • 61% use smartphones to access WAP sites and access information on the move
    • 75% Of moneycontrol.com users subscribe to 2 or more GSM networks
    • 61% plan to buy a new handset
    • 27% Of moneycontrol.com users want to shift or add a new network Price and connectivity are the 2 main causes for change
    • is the most preferred OS – 46% Followed by 16% 15% 10%
    • LIFE IN THE FAST LANE …
      • 45% of moneycontrol.com users surveyed own Sedans,
      • 28% own UVs and
      • 27% own hatchbacks
      31% plan to buy a new car in the next 3 months
    • Luxury cars in Demand 11% of users have a Budget of 20 lakh+ 60% users have a Budget of about 6 lakhs
    • >70% Users are considering a loan for their auto purchase
    • >50% Users search online for Car related information
    • PEOPLE & APPLIANCES…
    • 32% Users planning to buy a personal electronic item in Q4- 2011-2012
    • 34% Users planning to invest in a PC/Laptop/Tablet over the next quarter
    • 23% people want to buy washing machines 26% people want to buy TVs 13% people want to buy Air Conditioners 18% people want to buy Refrigerators 12% people want to buy Home Theaters 8% people want to buy Microwaves Purchase Intent
    • Get in Touch with “Investing India” only on www.moneycontrol.com