User insights
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User insights Presentation Transcript

  • 1. WHAT WE KNOW ALREADY
  • 2. There are 6.8 million * moneycontrol.com unique users/ month Source: Comscore WW Dec 2011
  • 3. There are 1 million+ moneycontrol.com app downloads across various platforms Source: Comscore WW Dec 2011
  • 4. 11600+ Followers on twitter Source: Comscore WW Dec 2011
  • 5. 520,000 Fans on Facebook Source: Comscore WW Dec 2011
  • 6. Once upon a time…. Not so long ago….. We asked our audience what they wanted… … . And here’s what they told us
  • 7. The survey had 903 respondents 232 Female 671 Male
  • 8. An youthful audience – 44% users between 18-34 yrs 89% are Grads/ Post Grads 55% salaried while 33% Entrepreneurs
  • 9. CONNECTING…..
  • 10. 61% use smartphones to access WAP sites and access information on the move plans to buy a new handset
  • 11. 75% Of moneycontrol.com users subscribe to 2 or more GSM networks
  • 12. 27% Of moneycontrol.com users want to shift or add a new network Price and connecitivity are the 2 main causes for change
  • 13. is the most preferred OS – 46% Followed by 16% 15% 10%
  • 14. LIFE ON THE FAST LANE …
  • 15.
    • 45% of moneycontrol users surveyed own Sedans,
    • 28% own UVs and
    • 27% own hatchbacks
    31% plan to buy a new car in the next 3 months
  • 16. Expensive cars in Demand 11% of users have a Budget of 20 lakh+ 60% users have a Budget of about 6 lakhs
  • 17. >70% Users are considering a loan for their auto purchase
  • 18. >50% Users search online for Car related information
  • 19. ELECTRONICALLY YOURS…
  • 20. 32% Users planning to buy a personal electronic item in Q4- 2011-2012
  • 21. 34% Users planning to invest in a PC/Laptop/Tablet over the next quarter
  • 22. 23% people want to buy washing machines 26% people want to buy TVs 13% people want to buy Air Conditioners 18% people want to buy Refrigerators 12% people want to buy Home Theaters 8% people want to buy Microwaves Purchase Intent
  • 23. Thank You