Sample scoring mechanism for social media. Healthcare providers specific.

1. Distribution Influencers (UIF) Sentiment Score Policy Others
Blogs/Forums/Groups
Corp. Website Intgn.
Social media policy
Social Networking
RSS/ Newsletters
Apps/ Widgets
Photo Sharing
SEO Ranking
Bookmarks
Mobile site
Video Sites
Sentiment
MicroBlog
Facebook
Check-ins
Podcasts
Strength
LinkedIn
Social
Passion
Twitter
Reach
Presence UIF Sentiment Policy Other Score
Hospital/Medical Center Media Facebook Twitter LinkedIn YouTube Corp. Website
weighted weighted weighted weighted weighted Weighted
Rank Ranking
Weights 25% 25% 25% 15% 10% 4.5 2.5 3.0 0.6 0.6 100%
Max Pts 5 5 2 2 2 2 2 2 2 2 2 3 3 3 3 2 2 2 2 1 1 50
1 Johns Hopkins Hospital, Baltimore, MD 4 4 1.5 2 2 2 2 2 2 0 0 1 1 0 2 2 2 0 1 3.88 1.50 0.50 0.30 0.50 6.68 3 Johns.Hopkins.Medicine HopkinsMedNews johns-hopkins-hospital johnshopkinsmedicine www.hopkinsmedicine.org
2 Mayo Clinic, Rochester, Minn., MN 5 5 2 2 2 1 2 2 2 0 1 1 3 2 2 2 2 1 1 4.25 1.50 1.25 0.60 0.60 8.20 1 MayoClinic mayoclinic mayo-clinic mayoclinic www.mayoclinic.org
3 Massachusetts General Hospital, Boston, MA 3.5 3 1.5 2 2 2 2 1 N N 1.5 0 1 1 2 2 1 1.5 0 1 1 3.50 1.13 1.00 0.45 0.35 6.43 4 massgeneral massgeneralnews massachusetts-general-hospital
MassGeneralHospital and www.massgeneral.org
MGHLive
4 Cleveland Clinic, OH 5 5 2 2 2 0 2 2 O O 2 0 1 1 2 2 2 2 2 0 0 4.00 1.50 1.00 0.60 0.40 7.50 2 ClevelandClinic ClevelandClinic cleveland-clinic ClevelandClinic www.clevelandclinic.org
5 Ronald Reagan UCLA Medical Center, Los Angeles, CA 3 3 1 2 2 2 2 1 T T 1.5 0 1 0 2 0 2 1 2 0 1 3.25 1.13 0.75 0.30 0.40 5.83 6 UCLAHealthSystem UCLAHealth ucla-health-system UCLAHealth www.uclahealth.org
6 New York Presbyterian University Hospital of Columbia and Cornell, NY 0 0.5 1.5 2 0 2 2 0 1 0 2 0 3 0 0 1.5 2 0 1 1.50 0.75 1.25 0.00 0.45 3.95 12 New-York-Presbyterian-Hospital
NYPresbyterian new-york-presbyterian-hospital
newyorkpresbyterian www.nyp.org
7 University of California, San Francisco Medical Center, CA 2.5 2 1.5 1.5 0 0 0 0 S S 0.5 0 1 0 2 0 2 1 0 0 1 1.88 0.13 0.75 0.30 0.20 3.25 14 UCSFMedicalCenter ucsfhospitals ucsf-medical-center ucsfmedicalcenter www.ucsfhealth.org
8 Barnes-Jewish Hospital/Washington University, St. Louis, MO 3 3 1.5 2 2 2 2 1 C C 1.5 0 2 0 2 2 2 1 0 0 1 3.38 1.13 1.00 0.60 0.20 6.30 5 Barnes-Jewish-Hospital BarnesJewish barnes-jewish-hospital BarnesJewishHospital www.barnesjewish.org
9 Hospital of the University of Pennsylvania, Philadelphia 2 1.5 1.5 2 0.5 2 1 2 O O 1.5 0 1 0 2 0 2 1 2 0 1 2.38 1.13 0.75 0.30 0.40 4.95 10 Penn-Medicine pennmedicine hospital-of-the-university-of-pennsylvania
pennmedicine www.pennmedicine.org
10 Duke University Medical Center, Durham, NC 3 4 0.5 2 2 1 2 1 R R 1.5 0 0 0 1 0 2 1.5 2 0 1 3.13 1.13 0.25 0.30 0.45 5.25 9 Duke-Medicine Duke_Medicine duke-university-medical-center
dukemedicine www.dukehealth.org
11 Brigham and Women's Hospital, Boston, OH 3.5 3 1.5 2 2 2 1 0 E E 2 0 1 0 1 2 0 1.5 0 0 1 3.50 0.75 0.50 0.30 0.25 5.30 8 Brigham-and-Womens-Hospital
brighamwomens brigham-and-women's-hospital
Brighamandwomens www.brighamandwomens.org
12 University of Washington Medical Center, Seattle, WA 0 3.5 0 1.5 2 1 2 0 D D 0.5 0 1 0 2 0 1 2 0 0 1 2.00 0.63 0.75 0.15 0.30 3.83 13 University-of-Washington-Medical-Center
UWMedicineNews NONE UWMedicineHealth uwmedicine.washington.edu
13 UPMC-University of Pittsburgh Medical Center, PA 3 3 1.5 1 1.5 0 2 0 1.5 0 0 1 2 2 1 2 0 0 1 2.50 0.88 0.75 0.45 0.30 4.88 11 UPMC upmccareers upmc upmc www.upmc.com
14 University of Michigan Hospitals and Health Centers, Ann Arbor, MI 3.5 4 2 2 0 2 2 0 1 0 1 0 1 2 2 2 0 0 1 3.38 0.75 0.50 0.60 0.30 5.53 7 UniversityofMichiganHealthSystem
UMHealthSystem university-of-michigan-health-system
UMHealthSystem www.med.umich.edu
Facebook Twitter Sentiment Experimental
Klout Score Twitter
Twitter Followers
Customized Page
Facebook Grade
YouTube views
Facebook Rank
Facebook Fans
Twitter Grade
Overall Score
Overall Score
Twitter Rank
Facebook
Presence UIF Sentiment Policy Other Social
Twitter
Overall
Blogs
Normalized
Rank
Hospital/Medical Center Wiki weighted weighted weighted weighted weighted
score
Media
& normlzd & normlzd & normlzd & normlzd & normlzd Ranking
Max Pts 000 000 100 1 5 000 100 100 000 5 000
1 Johns Hopkins Hospital, Baltimore, MD 12 12 79 1 4 7.7 50 100 58 4 0.00 0.00 0.00 0.00 0.00 0.00 1
2 Mayo Clinic, Rochester, Minn., MN 50 6.3 89 1 5 174 69 100 13 5 0.00 0.00 0.00 0.00 0.00 0.00 1
3 Massachusetts General Hospital, Boston, MA 4 18 68 - 3.5 2.2 49 98 166 3 N N N N N N 0.00 0.00 0.00 0.00 0.00 0.00 1
4 Cleveland Clinic, OH 28 8.3 85 1 5 11 65 100 34 5 O O O O O O 0.00 0.00 0.00 0.00 0.00 0.00 1
5 Ronald Reagan UCLA Medical Center, Los Angeles, CA 1.7 24 59 - 3 1.5 37 97 314 3 T T T T T T 0.00 0.00 0.00 0.00 0.00 0.00 1
6 New York-Presbyterian University Hospital of Columbia and Cornell, NY 0 0 0 0 0 0 0 48 999 0.5 0.00 0.00 0.00 0.00 0.00 0.00 1
7 University of California, San Francisco Medical Center, CA 1.8 23 60 - 2.5 0.7 27 94 567 2 S S S S S S 0.00 0.00 0.00 0.00 0.00 0.00 1
8 Barnes-Jewish Hospital/Washington University, St. Louis, WA 3.2 20 66 - 3 2.2 44 98 162 3 C C C C C C 0.00 0.00 0.00 0.00 0.00 0.00 1
9 Hospital of the University of Pennsylvania, Philadelphia 2 23 60 - 2 0.4 44 90 929 1.5 O O O O O O 0.00 0.00 0.00 0.00 0.00 0.00 1
10 Duke University Medical Center, Durham, NC 2.5 21 63 - 3 6.8 48 100 80 4 R R R R R R 0.00 0.00 0.00 0.00 0.00 0.00 1
11 Brigham and Women's Hospital, Boston, OH 3.8 18 68 - 3.5 2.4 43 98 166 3 E E E E E E 0.00 0.00 0.00 0.00 0.00 0.00 1
12 University of Washington Medical Center, Seattle, WA 0 0 0 0 0 2.6 47 98 139 3.5 D D D D D D 0.00 0.00 0.00 0.00 0.00 0.00 1
13 UPMC-University of Pittsburgh Medical Center 2.8 20 65 - 3 2.2 39 98 166 3 0.00 0.00 0.00 0.00 0.00 0.00 1
14 University of Michigan Hospitals and Health Centers, Ann Arbor, MI 2.9 20 65 - 3.5 6.8 49 100 67 4 0.00 0.00 0.00 0.00 0.00 0.00 1
Copyright © 2012 Jayakumar Rajaretnam