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Facebook marketing
Agenda• Introduction• Marketing in Facebook• Our case study• Social marketing techniques• Proposal
Introduction
Facebook facts                   • 750 mln. users                 worldwide                    • More than half of users  ...
Facebook is the most popular social network200 000 th.160 000 th.   153 168120 000 th. 80 000 th.                         ...
Marketing in Facebook
Facebook: for users                                Apps&Games               Communications                                ...
Facebook: for business                                         HR                  Marketing                              ...
Facebook: marketing                                        Services                                                       ...
Facebook: social reach                                                          Facebook populationSocial reach           ...
Facebook: like button    Like button creates visual desire, helps users to share information andincreases the audience reach
Facebook: content & engagement strategy                                             Landing                               ...
Facebook: landing page    Facebook landing page is a goal-oriented welcome tool inspiring peopleto “Like” the page or impa...
Facebook: engagement apps   Apps can be customer engagement tool spreading fun and mediacontent...
Facebook: service appsor can deliver business services to target consumers
Facebook: adsFacebook ads allow targeting different audience segments
Facebook: analytics   Facebook Insights collects a lot of data helping marketers to optimizecommunications with their cust...
Case study
Our case study: objectivesClient: the internet book-shop “Chytayka”Objectives: build Chytayka community in FacebookPeriod:...
Our case study: what we did                                 • Business goal-                              oriented landing...
Our case study: results                                • By now there are                          about 1 500 fans       ...
Thank you!     More about us:     www.jayadigital.com     www.facebook.com/jayadigital     http://www.slideshare.net/jayad...
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JayaDigital agency Facebook marketing presentation

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JayaDigital presentation on Facebook marketing. Facebook marketing in nutshell from JayaDigital

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Transcript of "JayaDigital agency Facebook marketing presentation"

  1. 1. Facebook marketing
  2. 2. Agenda• Introduction• Marketing in Facebook• Our case study• Social marketing techniques• Proposal
  3. 3. Introduction
  4. 4. Facebook facts • 750 mln. users worldwide • More than half of users return daily • 200 mln. mobile users monthly • 4 hrs. 57 min. average time spent per user monthly • 29 average visits per user monthly Source: Comsore and Facebook internal data, July 2011
  5. 5. Facebook is the most popular social network200 000 th.160 000 th. 153 168120 000 th. 80 000 th. 39 204 40 000 th. 32 669 29 781 29 654 27 786 25 956 23 969 22 591 20 254 4 309 1 441 0 th. S sia a K y i co s il e y ia e ne an ke di az U c ain ss U an ne In ex Br m r pi Ru kr Tu Fr do ilip er M U G In Ph Facebook usage in US is huge 1,5 mln. users in Ukraine Source: Socialbakers, August 2011
  6. 6. Marketing in Facebook
  7. 7. Facebook: for users Apps&Games Communications News&MediaFacebook gives its users all they need to stay here as long as possible
  8. 8. Facebook: for business HR Marketing Sales Facebook Service R&DFacebook is the optimal platform for business to deliver its functions
  9. 9. Facebook: marketing Services Facebook ads Games Apps Sponsored stories Advertising Polls Landing page Quizzes Engagement Marketing Business & pages Content Questions Posts& discussion Like button AnalyticsFacebook platform has wide array of marketing tools
  10. 10. Facebook: social reach Facebook populationSocial reach Friends of Brand’s fans Fans of Brand page Due to Facebook social graph architecture brand can easily and cost- effectively reach target audience
  11. 11. Facebook: like button Like button creates visual desire, helps users to share information andincreases the audience reach
  12. 12. Facebook: content & engagement strategy Landing Apps page Posts & Discussions Goals Idea Engagement & Contest & Polls Content strategy Facebook strategy Analytics & Optimization Business Account goals Tools support Metrics Content and engagement activity are the base for business to increaseits fan-base and build long-lasting relationships with its customers
  13. 13. Facebook: landing page Facebook landing page is a goal-oriented welcome tool inspiring peopleto “Like” the page or impacting the user’s path on the page
  14. 14. Facebook: engagement apps Apps can be customer engagement tool spreading fun and mediacontent...
  15. 15. Facebook: service appsor can deliver business services to target consumers
  16. 16. Facebook: adsFacebook ads allow targeting different audience segments
  17. 17. Facebook: analytics Facebook Insights collects a lot of data helping marketers to optimizecommunications with their customers
  18. 18. Case study
  19. 19. Our case study: objectivesClient: the internet book-shop “Chytayka”Objectives: build Chytayka community in FacebookPeriod: 1.03.2011 - 31.03.2011 and 15.07.2011 - date
  20. 20. Our case study: what we did • Business goal- oriented landing page developed • Engagement and content strategy consulting • Advertising account support • Analytics reporting
  21. 21. Our case study: results • By now there are about 1 500 fans • Constant growth of fan base • Active discussions, posting, comments every day
  22. 22. Thank you! More about us: www.jayadigital.com www.facebook.com/jayadigital http://www.slideshare.net/jayadigital/jayadigital-2010

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