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JayaDigital agency Facebook marketing presentation
 

JayaDigital agency Facebook marketing presentation

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JayaDigital presentation on Facebook marketing. Facebook marketing in nutshell from JayaDigital

JayaDigital presentation on Facebook marketing. Facebook marketing in nutshell from JayaDigital

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    JayaDigital agency Facebook marketing presentation JayaDigital agency Facebook marketing presentation Presentation Transcript

    • Facebook marketing
    • Agenda• Introduction• Marketing in Facebook• Our case study• Social marketing techniques• Proposal
    • Introduction
    • Facebook facts • 750 mln. users worldwide • More than half of users return daily • 200 mln. mobile users monthly • 4 hrs. 57 min. average time spent per user monthly • 29 average visits per user monthly Source: Comsore and Facebook internal data, July 2011
    • Facebook is the most popular social network200 000 th.160 000 th. 153 168120 000 th. 80 000 th. 39 204 40 000 th. 32 669 29 781 29 654 27 786 25 956 23 969 22 591 20 254 4 309 1 441 0 th. S sia a K y i co s il e y ia e ne an ke di az U c ain ss U an ne In ex Br m r pi Ru kr Tu Fr do ilip er M U G In Ph Facebook usage in US is huge 1,5 mln. users in Ukraine Source: Socialbakers, August 2011
    • Marketing in Facebook
    • Facebook: for users Apps&Games Communications News&MediaFacebook gives its users all they need to stay here as long as possible
    • Facebook: for business HR Marketing Sales Facebook Service R&DFacebook is the optimal platform for business to deliver its functions
    • Facebook: marketing Services Facebook ads Games Apps Sponsored stories Advertising Polls Landing page Quizzes Engagement Marketing Business & pages Content Questions Posts& discussion Like button AnalyticsFacebook platform has wide array of marketing tools
    • Facebook: social reach Facebook populationSocial reach Friends of Brand’s fans Fans of Brand page Due to Facebook social graph architecture brand can easily and cost- effectively reach target audience
    • Facebook: like button Like button creates visual desire, helps users to share information andincreases the audience reach
    • Facebook: content & engagement strategy Landing Apps page Posts & Discussions Goals Idea Engagement & Contest & Polls Content strategy Facebook strategy Analytics & Optimization Business Account goals Tools support Metrics Content and engagement activity are the base for business to increaseits fan-base and build long-lasting relationships with its customers
    • Facebook: landing page Facebook landing page is a goal-oriented welcome tool inspiring peopleto “Like” the page or impacting the user’s path on the page
    • Facebook: engagement apps Apps can be customer engagement tool spreading fun and mediacontent...
    • Facebook: service appsor can deliver business services to target consumers
    • Facebook: adsFacebook ads allow targeting different audience segments
    • Facebook: analytics Facebook Insights collects a lot of data helping marketers to optimizecommunications with their customers
    • Case study
    • Our case study: objectivesClient: the internet book-shop “Chytayka”Objectives: build Chytayka community in FacebookPeriod: 1.03.2011 - 31.03.2011 and 15.07.2011 - date
    • Our case study: what we did • Business goal- oriented landing page developed • Engagement and content strategy consulting • Advertising account support • Analytics reporting
    • Our case study: results • By now there are about 1 500 fans • Constant growth of fan base • Active discussions, posting, comments every day
    • Thank you! More about us: www.jayadigital.com www.facebook.com/jayadigital http://www.slideshare.net/jayadigital/jayadigital-2010