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Social Media Marketing Strategy
Social Media Marketing Strategy
Social Media Marketing Strategy
Social Media Marketing Strategy
Social Media Marketing Strategy
Social Media Marketing Strategy
Social Media Marketing Strategy
Social Media Marketing Strategy
Social Media Marketing Strategy
Social Media Marketing Strategy
Social Media Marketing Strategy
Social Media Marketing Strategy
Social Media Marketing Strategy
Social Media Marketing Strategy
Social Media Marketing Strategy
Social Media Marketing Strategy
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Social Media Marketing Strategy

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A quick look at the social media marketing implementation

A quick look at the social media marketing implementation

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  • 1. How to Implement SM an SMM action plan
  • 2. Action Plan
  • 3. Discover <ul><li>Business Objectives of SMM investment </li></ul><ul><li>Stakeholders </li></ul>
  • 4. Community Analysis <ul><li>Channel Analysis </li></ul><ul><li>Campaign analysis </li></ul><ul><li>Competitor analysis </li></ul><ul><li>Target Audience Analysis </li></ul>
  • 5. A. Channel Analysis <ul><li>Which channels are currently being used </li></ul><ul><li>Do they serve the SM needs of brand and the audience </li></ul><ul><li>Resources in place to support the channel </li></ul>
  • 6. B. Campaign Analysis <ul><li>How did the campaign start </li></ul><ul><li>What was the social spread/Strong points/weak points of the existing campaigns </li></ul><ul><li>Links </li></ul><ul><li>Short-term long term benefits </li></ul><ul><li>How the SEO support the campaign, how the campaign improve the SEO </li></ul><ul><li>How the campaign is supported by other marketing channels such as emails, ads, PR etc. </li></ul>
  • 7. C. Competitor Analysis <ul><li>Who are they?How many are there? What are they doing in social space? </li></ul><ul><li>Is there any visible brand differentiation in the social space? </li></ul><ul><li>What are the opportunities? </li></ul><ul><li>How is there positioning? </li></ul><ul><li>How can we fill in the gaps? </li></ul>
  • 8. D. Audience Analysis <ul><li>Who is the audience </li></ul><ul><li>What is their expectations from the brand </li></ul><ul><li>Where do they go-networks are they on </li></ul><ul><li>Which medium is preferred </li></ul><ul><li>How do they behave </li></ul>
  • 9. Goal <ul><li>Listen and Prepare </li></ul><ul><li>Engage </li></ul><ul><li>Excite </li></ul>
  • 10. Engagement Plan <ul><li>Content Strategy </li></ul><ul><li>Channel Strategy </li></ul><ul><li>Campaign Strategy </li></ul>
  • 11. A. Content Strategy <ul><ul><ul><li>What - kind of content and its frequency on various channels-videos, blogs, Q&A, PR info and others, to announce the program, offer, tie ups. </li></ul></ul></ul><ul><ul><ul><li>Who- is going to do this, are they fast, what is the editorial calendar for the next few months </li></ul></ul></ul><ul><ul><ul><li>How- would anyone find the content and spread the content (share button in FB) </li></ul></ul></ul>
  • 12. B. Channel Strategy
  • 13. C. Campaign Strategy <ul><li>Design campaigns for </li></ul><ul><ul><li>audiences </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Products </li></ul></ul><ul><ul><li>Specific to a platform (e.g more FB fans) </li></ul></ul><ul><li>TV /banner ads/ FB engagement ads/PR ads </li></ul><ul><li>Whether </li></ul><ul><ul><li>An existing ad/PR campaign be replicated and supported by SM </li></ul></ul><ul><ul><li>SM be supported by ad </li></ul></ul><ul><ul><li>An ad/PR team does something that a social can support simultaneously </li></ul></ul>
  • 14. Metrics and Measuring ROI <ul><li>Measure what? FB fans, unique visitors, back links etc. </li></ul><ul><li>What tactics do we use? Eg. Different tools give different results and their cost too vary. </li></ul><ul><li>Pricing depends on </li></ul><ul><ul><li>Overall Project Map </li></ul></ul><ul><ul><li>How much of Content to be created </li></ul></ul><ul><ul><li>Frequency of content updates </li></ul></ul><ul><ul><li>Type of Social Media Optimization </li></ul></ul><ul><ul><li>Frequency of channel updates </li></ul></ul><ul><ul><li>Cost of analytics and man hours </li></ul></ul>
  • 15. Orientation <ul><li>Acquire resources </li></ul><ul><li>Train the team </li></ul><ul><li>Provide ongoing support </li></ul>
  • 16. Thank You

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