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Social Media Marketing Strategy
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Social Media Marketing Strategy


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A quick look at the social media marketing implementation

A quick look at the social media marketing implementation

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  • 1. How to Implement SM an SMM action plan
  • 2. Action Plan
  • 3. Discover
    • Business Objectives of SMM investment
    • Stakeholders
  • 4. Community Analysis
    • Channel Analysis
    • Campaign analysis
    • Competitor analysis
    • Target Audience Analysis
  • 5. A. Channel Analysis
    • Which channels are currently being used
    • Do they serve the SM needs of brand and the audience
    • Resources in place to support the channel
  • 6. B. Campaign Analysis
    • How did the campaign start
    • What was the social spread/Strong points/weak points of the existing campaigns
    • Links
    • Short-term long term benefits
    • How the SEO support the campaign, how the campaign improve the SEO
    • How the campaign is supported by other marketing channels such as emails, ads, PR etc.
  • 7. C. Competitor Analysis
    • Who are they?How many are there? What are they doing in social space?
    • Is there any visible brand differentiation in the social space?
    • What are the opportunities?
    • How is there positioning?
    • How can we fill in the gaps?
  • 8. D. Audience Analysis
    • Who is the audience
    • What is their expectations from the brand
    • Where do they go-networks are they on
    • Which medium is preferred
    • How do they behave
  • 9. Goal
    • Listen and Prepare
    • Engage
    • Excite
  • 10. Engagement Plan
    • Content Strategy
    • Channel Strategy
    • Campaign Strategy
  • 11. A. Content Strategy
        • What - kind of content and its frequency on various channels-videos, blogs, Q&A, PR info and others, to announce the program, offer, tie ups.
        • Who- is going to do this, are they fast, what is the editorial calendar for the next few months
        • How- would anyone find the content and spread the content (share button in FB)
  • 12. B. Channel Strategy
  • 13. C. Campaign Strategy
    • Design campaigns for
      • audiences
      • Events
      • Products
      • Specific to a platform (e.g more FB fans)
    • TV /banner ads/ FB engagement ads/PR ads
    • Whether
      • An existing ad/PR campaign be replicated and supported by SM
      • SM be supported by ad
      • An ad/PR team does something that a social can support simultaneously
  • 14. Metrics and Measuring ROI
    • Measure what? FB fans, unique visitors, back links etc.
    • What tactics do we use? Eg. Different tools give different results and their cost too vary.
    • Pricing depends on
      • Overall Project Map
      • How much of Content to be created
      • Frequency of content updates
      • Type of Social Media Optimization
      • Frequency of channel updates
      • Cost of analytics and man hours
  • 15. Orientation
    • Acquire resources
    • Train the team
    • Provide ongoing support
  • 16. Thank You