1. What Internet Traffic is All
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In order to understand how this really works, let us look at the methods
adopted by pay-per-click search engines.
What do they do to attract traffic - well they sell the best available keywords
for a certain amount through bidding.
Then the websites receive the traffic generated by the clicking on these
particular keywords – and they pay for the traffic generated by each click. So
far, so good but is the website really profited by the high volume of traffic
When the traffic is generated, the website gets a lot of traffic from people who
are genuinely interested in the services offered by the website; however, the
website is actually profited only when conversion from the click to business is
This is called ‘click-though-rate’ and it indicates the actual cost of the PPC
campaign per order received.
Your high traffic is great only when the conversion rate is also high – or else
you will actually end up only paying your dues to the PPC search engine
without real profit – or even with loss.
When speaking in general this concept is really meaningless. So let us take the
example of one financial aspect that we could use – let us say the website
deals with investment, investing, stock exchanges, venture finance, venture
capital, and so on.
2. When do you really get a profit? This is when you get the highest possible ratio
from traffic to conversion. When does this really happen? When the traffic
generated is as close as possible to what it is offered by the website.
How do you achieve that? There are many ways to do this but one of the latest
methods is what fxsignals.com offers you. This being a newly conceptualized
search engine (specifically based on tracking and used financial based
websites) it offers a geo-tracking system to its customers.
As a marketing strategy, this is absolutely invaluable since by geo-tracking the
search engine itself can identify and filter the customers area-wise and hence
give you the best concentration of the most convertible clicks.
This is how you will be able to get the best conversion rates since fxsignals.com
already filtered and directed for you only those clicks which best suit your area
and pre-requisite markets.
Hence if your websites, as we were looking in the example, is based on
investment, investing, stock exchanges, venture finance, venture capital – then
you would actually get all the people that wanted to have anything to do with
any of these services.
But if you add up that you can offer these services best only in Canada or New
York – and you have a search engine which will highlight only those customers
and allow them to click only when they are from that area – then it definitely
looks like you will have better conversion rates than a general clicking spree.
This type of services are invaluable when it comes to specific financial
websites, since there is no other search engine in the market that actually
brings total focus on only financial aspects.
In this manner, websites that deal with data, investment trusts, exposures,
financial theory & research, financial training, currencies, interest rates, credit,
fixed income, corporate reports, finance, seminars, financial, books, risk
management, futures, forwards, managed funds, insurance, project finance,
corporate finance, loan syndication, trade finance, structured finance,
factoring, commercial credit, custodial and settlement services, fund
performance, emerging markets, managed futures, hedge funds, swaps,
options, structured notes, traders, investment, investing, stock exchanges,
3. venture finance, venture capital, back-office systems, banking technology, unit
trusts, banking, lists, ratings, banks, conferences, derivatives, finance reports,
magazines, stocks, equities, financial markets information, financial on-line
information, all in all can be thus targeted for best possible results in pay-per-
Here with fxsignals.com you are double filtering at ground zero – whereby you
get one filter in place when the keywords will be selected only from financial
arena, and two – when you will get the response only from those geographical
areas from where you would want and can extend your services.
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