Link Exchange is Dead
Link Exchanges have been used since the beginning of the internet as a way of
gaining popularity in the eyes of the major search engines. This used to be the
best way to gain positioning in the major search engine results for your given
keywords. Your company could gain ground fairly quickly by utilizing link
exchanges.
Wikipedia’s Definition of a link exchange:
Link Exchange ("Reciprocal Link Exchange") is the practice of exchanging links
with other websites. There are many different ways to arrange a link exchange
with webmasters.
The simplest way of doing it is to email another website owner and ask to do a
link exchange. Also visiting webmaster discussion boards which offer a
dedicated link exchange forum where webmasters can request a link exchange
be it of a certain category or open to anybody.
Link exchange has been a long time practice by website owners since the
beginning of the web. In the last few years (after year 2000), this practice has
gained more popularity as search engines such as Google started favoring sites
that had more links in the rankings. This system was very accurate at gauging
the importance of a website when it first started, leading to the popularity of
Google.
However according to experts, search engines no longer place a heavy
emphasis on reciprocal links. Instead, the popularity or credibility of a site is
now gauged by one way incoming links to that site.
In addition, analysis suggests that it is very important both that the theme of
an incoming be link be relevant to the page being linked to.
This definition can be found here: http://en.wikipedia.org/wiki/Link_exchange
The death of the link exchange is officially here. Relevant one-way links are
the most important aspect of search engine optimization since the newest
algorithm changes for the major search engines.

Yahoo has gone as far as denying sites admission into their search submit
program for having a link exchange program, considering it spam (I have
personal experience with this).
The best way to build relevant links is by utilizing these aspects of search
engine optimization:
1. Directory Submissions: The all important DMOZ (www.dmoz.org) and
yahoo directory (www.yahoo.com) are mandatory for any company seeking
high rankings in the search engines.
Be sure to search for relevant directories for your company. You can do this by
searching for your major keywords in search engines with the word “directory”
and will find them fairly easily.
2. Article Submissions: By writing articles that can be reprinted for free,
you get free advertising and webmasters get content to deliver to their
customers through an article database or e-zines.
You are allowed to include a resource box at the end of your article that
contains information about your company and the all important link to your
website.
3. Social Book Marking: Social Book Marking is a new trend on the internet
that was pioneered by sites like del.icio.us, www.furl.net, www.digg.com and
many others.
This is the act of book marking a site to a public (or private) favorites archive
that other web users can use to find important information. You then use tags
to identify your book mark for the relevant keywords. This also generates a
link pointing to your site.
With the facts listed above, it is possible that link exchange has officially
become useless. End your link exchanges now while you still have the chance
to do so. In the near future, search engines may penalize sites that take part in
link exchanges, so take advantage now and get rid of them before you lose
crucial positioning in the search engine results pages.

But again, if you think link exchange worked and still working for you, do not
listen to me and keep continue what you are doing.
More guides available at:
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