Google Adwords Adsense
You have probably seen “Ads by Google” on many of the websites that you’ve
Every day, more and more website owners are discovering exactly how to
make money out of Google, so much so, that many web publishers are actually
making a full time income just from having Google adverts on their websites.
So, what exactly is Google Adsense?
You’ve noticed on many websites, those “ads by Google”, followed by a
number of adverts.
Visit Google themselves and you’ll see on the right, and sometimes near the
top of search result pages, “Sponsored Links”.
These are like the classified adverts that you see in your daily newspaper.
Companies are paying to have their advert to be featured in this space,
depending on the search phrases that you are typing in to the Google search
Rather than a fixed price though, advertisers bid against each other to have
their advert featured, with the highest bidder, getting the number 1 slot. This
program is called “Google Adwords”.
While that proved a great success, the advertisers were limited to have their
adverts only seen on Google.
Then Google came up with the idea of paying website owners a percentage of
the fee they get paid by the advertisers, for featuring the adverts on their own
sites. This became the “Google AdSense” program.
Free to join, this program has become a popular way of adding a new income
stream, but more than that, some website publishers started to build websites
specifically for this Google program.
Working out which adverts the advertisers were paying most for (so the
percentage commissions are the highest), website publishers are building sites
specifically targeting these high paying advert commissions – earning a living
from sending people away from their sites!
As I say, the program is free to join, with an application to fill out, but Google
must approve you before you can get started.
The good news is that once you have been approved for your first website, you
don’t need to apply again for any additional websites.
But before applying, you need to have a website which needs to be complete.
The site must also contain what Google considers valuable content.
This is the first step to making those profits. But before you think about
designing your website, it is vitally important to choose a popular topic, with
preferably high paying commissions – after all, you won’t profit from anything
without any website visitors, no matter how good your site looks!
There are various tools on the web that you can use to check the popularity of
www.wordtracker.com has a valuable free report that you can download, as
well as a free trial of their keyword monitoring service.
Google also has a keyword research tool for their advertisers here:
Once you have identified your topic, and you know the keywords that you will
target throughout the content on your website, you are ready to build your
The design can be straightforward – in fact, do NOT go for some overly
complex site design. You want your pages to appear fast; with the visitor
seeing your content and those all important Google Adsense adverts.
You also want to make sure that you have optimized your pages for the search
terms you have identified.
One way, is to use already published articles (on the topic in question) with
reprint rights, but add an introduction, which uses the keywords/keyword
phrases in explaining to the reader what the article is about.
For example, for this very article, if you were targeting the keyword phrases
“Google Adsense” and “Website Publishers” you could have written:
Many web publishers are discovering the profits to be made using Google
Vic Carrara of onlyforprofit.com gives an introduction to what Google Adsense
is, and how website publishers can build income from sending people away
from their websites.
- And, for emphasis, put the first line in H1 tags, with the second in H2 tags -
When your site is complete with a good range of articles on your chosen topic,
it’s time to apply for a Google AdSense account. You can find the application
form at http://www.google.com/services/adsense_tour/
It should only take a few days for Google to approve (or reject) your website.
If, unfortunately you are rejected, simply follow Google’s advice and make the
necessary changes to your site, then apply again.
Reading through the information on Google’s AdSense website will help you to
avoid mistakes that may get you rejected.
Once approved, you will want to have a good look round all the facilities you
have available, and customize your Google AdSense ads to fit in with your own
website’s style and feel.
Once that is done, you can start to put Google AdSense search boxes on every
page of your website, but make sure that you’ve read the terms and conditions
at Google first.
For instance, if you have a thank you page that visitors arrive at after signing
up for a newsletter, Google AdSense ads are not to be used on that page!
You are allowed to have two ad units on each page, as well as a Google Search
Box. Make use of this, using perhaps a skyscraper on either the left or right
hand side of the page.
Google AdSense profits experts agree that the right hand side of the page gets
the most clicks. Put an additional ad unit either at the top or the bottom of
each page, using the rectangle ad units.
Sidebar: There are various forums on the internet that focus on the techniques
of using Google Adsense profitably. Here are a few of the more popular ones:
Put the ads on every page that you can on your website. This includes adding
the Google AdSense ads to your blogs and your forums.
It may take up to twenty four hours for relevant ads to start appearing on your
website pages. Until then, you will probably have a public service notice.
Once your ads appear, make sure that they are relevant to the content on your
pages. If they aren’t, make changes to the pages. You might need to change
the names of the HTML files, using your keywords.
Adjust the keywords in your Meta tags, as well as the keywords and keyword
density throughout the page content. Change the text in the title tag, and/or
change t=the text of your H1 and H2 headings.
Upload the new pages, and see if the ads that are appearing are more relevant.
Keep working at it until they are – this is important if you want to maximize
Sounds like hard work?
Well yes, it is while you’re learning.
But once you’ve got the hang of it, realize that you’re creating ‘hands free’
Once your site is as good as it can be, and the ads that are appearing are
relevant, it is time to start marketing the website.
This can include a variety of current popular methods such as: pay-per-click
advertising, forum marketing, article marketing, distributing newsletters to
your opt-in list, participating in newsgroups and email discussion lists, using a
signature file … and so on.
The more traffic you can get to your site, the more clicks you will get on your
Google AdSense ads.
Then what? Keep updating your website, keep marketing the site, and you will
soon see Google AdSense Profits.
As you learn, and as you develop an understanding on how it’s all done, you’ll
probably want to create a number of sites on different topics to realize even
more Google AdSense profits!
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