Boosting Your Search Engine
Rankings with Links
After working hard and time consuming process you got your web site on the
internet, optimized it for certain keywords and can’t wait to see it at No.1
position on Google, Yahoo and MSN?
Not so fast. First of all, you’ll need 3 things to be taken care of: on-site
optimization, search engine submission and some major work on link
popularity building. There’s plenty of information about internal web page
optimization on the internet, and it’s not a secret how to submit all your web
pages to Google or Yahoo through their new feed systems.
If it is – you should educate yourself about the first two elements first, and
then worry about link popularity.
The first thing you should do is to listen to what search engines have to say
about search engine optimization. It’s not a secret that they hate web pages
artificially stuffed with keywords or bought incoming links. Such techniques
give them a hard time to deliver relevant results to their users.
In fact, current search engine ranking algorithms are so advanced that in a lot
of cases they can distinguish between natural and bought incoming links.
So, what do search engines have to say about their rankings? Never try
artificially boosting your rankings. Don’t participate in link farms. Don’t buy
links. Don’t stuff your text with keywords just to get higher rankings. In
conclusion – do not interfere with their function to deliver relevant and useful
information to the user.
Well, it’s not a bad idea to listen to them for a change. The techniques of
getting links that I am going to tell you about are both search engine “legal”
and “not so legal”. The choice is yours.

The first thing that everyone should do is make the content of their web site
useful and informative to people. Doesn’t matter what kind of website you
have, try to give something useful to your visitors.
This can be useful information, some attractions, free service, or anything you
may come up with. This may sound banal, but this strategy eventually will pay
off. Other web sites will notice that you have something useful and original,
and will start linking to you. This is the best and most “legal” link building
strategy anyone can come up with, although it takes the most time and
patience.
Second “legal” choice for building link popularity is through articles. Try to
write an interesting article about something you are good at and know a lot.
Then find thousands of article submission and publishing web sites that are
available on the internet.
Use your best friend and enemy at the same time – Google – to find them. The
most important part of the article is the Resources box, where you can use
HTML code and place links to your web site.
The next perfectly “legal” and effective area to build your link popularity is
forums. You can find millions of forums on the internet – take advantage of
them. Post your answers to relevant topics, and don’t forget to use HTML and
links to your site. It can’t get any easier than that, and at the same time, it
might help your rankings a lot.
I bet you heard about reciprocal links – when you link to some web page,
which in exchange places a link to your web page on their site. This strategy
may be not as effective as couple of years ago, but it still works. Search engines
simply can’t ignore links to your webpage.
The most important thing to remember about reciprocal linking, as with all
other links, is that links from related websites will have much higher impact on
your rankings than those from unrelated ones. Also, don’t forget the
importance of keywords and rephrases in the anchor text – without it, your
links are close to useless.

Do some research and find websites similar to yours. They don’t have to offer
exactly same services or information – something broad as computers or
internet if you are offering web design services is good enough. E-mail their
administrators with a request to exchange links.
How to persuade them to place a link to you, especially if their web site has
good rankings on the search engines – that’s another subject. Offer something
useful in exchange – for example, suggest placing a link to them on your home
page, while they put the reciprocal link on their partners or resources page.
Find millions of directories where you can submit your web site. Some of them
offer free inclusion, some of them ask for a reciprocal link, while others require
to be paid for the listing. Whether to pay or not, that’s totally up to you, but
from my experience, some of their links are worth several dollars that they are
usually asking for.
Make sure they have substantial Page Rank, and sacrifice several dollars. It will
pay off eventually. But to start, try to find countless free directories and submit
you web site there.
Finally, time has come for the most controversial and dangerous link building
strategy – link buying. I don’t recommend anyone to use it, but a lot of search
engine optimization specialists are utilizing this unfair tactics, placing honest
optimizers in serious disadvantage.
If you decide to go ahead and buy some links, make sure of two things: the
page you are buying a link from has a high Page Rank, and find the links for sale
in search engine optimization forums – never buy links from the websites that
specialize in this. Otherwise, Google will weed your web site out from their
index faster than your eyes blink.
In conclusion, I would recommend staying away from unethical link building
strategies, and concentrate on long-time goals versus short-term ones. Keep in
mind, that if everyone starts buying links and using other unethical search
engine optimization techniques, search engines will not be able to deliver
relevant results, and eventually come up with new and smarter algorithm to
kick such websites out from their indexes.

With all the ethical search engine optimization methods I told you about,
everyone can build substantial link popularity and get good rankings.
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