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What is User Experience Design?
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What is User Experience Design?

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This is a presenatation I gave my uni class about User Experience Design - What is it? Why is it important? A quick look at some tools.

This is a presenatation I gave my uni class about User Experience Design - What is it? Why is it important? A quick look at some tools.

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  • UXD has broad application ---> some examples of where UXD could be used.... <br /> - stores <br /> - experiences like disney land <br /> - restaurants/ cafes <br /> - iphone applications <br /> - gaming devices/toys <br /> - customer service
  • UXD is concerned w improving the design of ANYTHING people experience
  • UXD is important when designing new interactive products
  • lets face it technology ---> everywhere
  • UXD is concerned with the WHOLE EXPERIENCE ( Eg Apple (itunes - players plus distribution channel for apps and music) <br /> Amazon - web site mobile app - kindle as a reader for ebooks.....)
  • the UXD of interactive products --> <br /> lies at the intersection between users -- technology -- business objectives <br /> <br /> OPPORTUNITY but also CHALLENGES
  • holistic nature of UX --> collaboration between x-disciplinary teams <br /> [ different ways of doing things - different interests, concerns and accountability - different language and methodologies ]
  • how can we design for something so fleeting - subjective and non-tangible?
  • to achieve their goals.... send a photo - time a race - check the health of an unborn child
  • to achieve their goals.... send a photo - time a race - check the health of an unborn child
  • (some reasons one may go online...)
  • in order to help people achieve their goals....
  • show of hands....
  • show of hands....
  • show of hands....
  • informed by RESEARCH.....
  • informed by RESEARCH.....
  • informed by RESEARCH.....
  • informed by RESEARCH.....
  • informed by RESEARCH.....
  • informed by RESEARCH.....
  • informed by RESEARCH.....
  • the honeycomb of uxd - factors...
  • iterative process - user at the center....
  • iterative process....recurive
  • processes - tools - specifications - user surveys - design pattern libraries - analytics
  • processes - tools - would hans use this feature?
  • processes - tools
  • processes - tools
  • processes - tools
  • processes - tools
  • continual process

What is User Experience Design? What is User Experience Design? Presentation Transcript

  • USER EXPERIENCE DESIGN WHAT IS IT & WHY IS IT IMPORTANT? + A LOOK AT SOME TOOLS.... WWW.JAXINTERACTIVE.COM TWITTER: @JACWEX UXTHINK.WORDPRESS.COM
  • IMPROVING THE DESIGN OF ANYTHING PEOPLE EXPERIENCE
  • INTERACTIVE PRODUCTS
  • INTERACTIVE PRODUCTS ARE EVERYWHERE
  • HOLISTIC - WHOLE EXPERIENCE
  • THE INTERSECTION
  • X-DISCIPLINARY TEAMS
  • EXPERIENCE IS SUBJECTIVE
  • WHY DO PEOPLE USE TECHNOLOGY?
  • TO ACHIEVE THEIR GOALS
  • TO ACHIEVE THEIR GOALS
  • TO ACHIEVE THEIR GOALS
  • I WANT TO......(ONLINE)
  • TECHNOLOGY NEEDS TO BE TRANSPARENT
  • WHO CAN SET ONE OF THESE?
  • FAMILIAR FEELING?
  • FAMILIAR FEELING?
  • DESIGN BY COMMITTEE
  • UXD IS CONCERNED WITH
  • WHY WON’T IT JUST WORK? “TECHNOLOGY & ME AREN’T FRIENDS HOW CAN WE TURN THIS? ... INTO THIS ...
  • WHY WON’T IT JUST WORK? “TECHNOLOGY & ME AREN’T FRIENDS HOW CAN WE TURN THIS? ... INTO THIS ...
  • WHY WON’T IT JUST WORK? “TECHNOLOGY & ME AREN’T FRIENDS HOW CAN WE TURN THIS? ... INTO THIS ...
  • GREAT! WHY WON’T IT I JUST... JUST WORK? (ACHIEVED BY “TECHNOLOGY & GOAL) ME AREN’T FRIENDS HOW CAN WE TURN THIS? ... INTO THIS ...
  • YOU SEXY INTERACTIVE PRODUCT..... I LOVE YOU & CAN’T LIVE WITHOUT YOU INTO PLEASURE?
  • HOW? HOW?
  • DESIGN FOR USERS
  • DESIGN FOR USERS NEEDS
  • DESIGN FOR USERS NEEDS EXPERIENCE
  • DESIGN FOR USERS NEEDS EXPERIENCE GOALS
  • DESIGN FOR USERS NEEDS EXPERIENCE GOALS THOUGHTS
  • DESIGN FOR USERS EXPECTATIONS NEEDS EXPERIENCE GOALS THOUGHTS
  • DESIGN FOR USERS EXPECTATIONS NEEDS FEELINGS EXPERIENCE GOALS THOUGHTS
  • DESIGN FOR USERS EXPECTATIONS NEEDS FEELINGS EXPERIENCE CONTEXT OF GOALS USE THOUGHTS
  • HTTP://SEMANTICSTUDIOS.COM/PUBLICATIONS/SEMANTICS/IMAGES/HONEYCOMBBIG.JPG USER EXPERIENCE DESIGN
  • APPROACH: USER CENTERED DESIGN
  • WHAT DO USERS WANT? BUSINESS GOALS? PRACTICE: USER CENTERED DESIGN
  • WHAT DO USERS WANT? BUSINESS GOALS? COLLABORATION + IDEATION PRACTICE: USER CENTERED DESIGN
  • WHAT DO USERS WANT? BUSINESS GOALS? COLLABORATION + IDEATION = MAKE SOMETHING PRACTICE: USER CENTERED DESIGN
  • WHAT DO USERS WANT? BUSINESS GOALS? COLLABORATION + IDEATION TEST / VALIDATE = MAKE SOMETHING PRACTICE: USER CENTERED DESIGN
  • HTTP://WWW.SLIDESHARE.NET/TODDWARFEL/DELVE-PROTOTYPING-IN-THE-WILD PRACTICE: PROTOTYPING
  • UX TOOLKIT
  • PERSONAS
  • STORY BOARDS
  • PROCESS FLOW DIAGRAMS
  • SITE-MAPS
  • SKETCHING
  • WIRE-FRAMES (LO-FI)
  • LO-FI PROTOTYPING (VALIDATION)
  • DESIGN<==>REFINE
  • IN SUMMARY.....
  • WHY IS IT IMPORTANT? USEFUL, USE-ABLE
  • WHY IS IT IMPORTANT? USEFUL, USE-ABLE & LOVE-ABLE
  • WHY IS IT IMPORTANT? ASSISTS COLLABORATION PROJECT TEAMS ON THE SAME PAGE
  • WHY IS IT IMPORTANT? BUSINESS EFFICIENCIES
  • WHY IS IT IMPORTANT? BETTER PRODUCTS
  • WHY IS IT IMPORTANT? HAPPY CONSUMERS