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What is User Experience Design?

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This is a presenatation I gave my uni class about User Experience Design - What is it? Why is it important? A quick look at some tools.

This is a presenatation I gave my uni class about User Experience Design - What is it? Why is it important? A quick look at some tools.

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  • UXD has broad application ---> some examples of where UXD could be used....
    - stores
    - experiences like disney land
    - restaurants/ cafes
    - iphone applications
    - gaming devices/toys
    - customer service
  • UXD is concerned w improving the design of ANYTHING people experience
  • UXD is important when designing new interactive products
  • lets face it technology ---> everywhere
  • UXD is concerned with the WHOLE EXPERIENCE ( Eg Apple (itunes - players plus distribution channel for apps and music)
    Amazon - web site mobile app - kindle as a reader for ebooks.....)
  • the UXD of interactive products -->
    lies at the intersection between users -- technology -- business objectives

    OPPORTUNITY but also CHALLENGES
  • holistic nature of UX --> collaboration between x-disciplinary teams
    [ different ways of doing things - different interests, concerns and accountability - different language and methodologies ]
  • how can we design for something so fleeting - subjective and non-tangible?
  • to achieve their goals.... send a photo - time a race - check the health of an unborn child
  • to achieve their goals.... send a photo - time a race - check the health of an unborn child
  • (some reasons one may go online...)
  • in order to help people achieve their goals....
  • show of hands....
  • show of hands....
  • show of hands....
  • informed by RESEARCH.....
  • informed by RESEARCH.....
  • informed by RESEARCH.....
  • informed by RESEARCH.....
  • informed by RESEARCH.....
  • informed by RESEARCH.....
  • informed by RESEARCH.....
  • the honeycomb of uxd - factors...
  • iterative process - user at the center....
  • iterative process....recurive
  • processes - tools - specifications - user surveys - design pattern libraries - analytics
  • processes - tools - would hans use this feature?
  • processes - tools
  • processes - tools
  • processes - tools
  • processes - tools
  • continual process
  • Transcript

    • 1. USER EXPERIENCE DESIGN WHAT IS IT & WHY IS IT IMPORTANT? + A LOOK AT SOME TOOLS.... WWW.JAXINTERACTIVE.COM TWITTER: @JACWEX UXTHINK.WORDPRESS.COM
    • 2. IMPROVING THE DESIGN OF ANYTHING PEOPLE EXPERIENCE
    • 3. INTERACTIVE PRODUCTS
    • 4. INTERACTIVE PRODUCTS ARE EVERYWHERE
    • 5. HOLISTIC - WHOLE EXPERIENCE
    • 6. THE INTERSECTION
    • 7. X-DISCIPLINARY TEAMS
    • 8. EXPERIENCE IS SUBJECTIVE
    • 9. WHY DO PEOPLE USE TECHNOLOGY?
    • 10. TO ACHIEVE THEIR GOALS
    • 11. TO ACHIEVE THEIR GOALS
    • 12. TO ACHIEVE THEIR GOALS
    • 13. I WANT TO......(ONLINE)
    • 14. TECHNOLOGY NEEDS TO BE TRANSPARENT
    • 15. WHO CAN SET ONE OF THESE?
    • 16. FAMILIAR FEELING?
    • 17. FAMILIAR FEELING?
    • 18. DESIGN BY COMMITTEE
    • 19. UXD IS CONCERNED WITH
    • 20. WHY WON’T IT JUST WORK? “TECHNOLOGY & ME AREN’T FRIENDS HOW CAN WE TURN THIS? ... INTO THIS ...
    • 21. WHY WON’T IT JUST WORK? “TECHNOLOGY & ME AREN’T FRIENDS HOW CAN WE TURN THIS? ... INTO THIS ...
    • 22. WHY WON’T IT JUST WORK? “TECHNOLOGY & ME AREN’T FRIENDS HOW CAN WE TURN THIS? ... INTO THIS ...
    • 23. GREAT! WHY WON’T IT I JUST... JUST WORK? (ACHIEVED BY “TECHNOLOGY & GOAL) ME AREN’T FRIENDS HOW CAN WE TURN THIS? ... INTO THIS ...
    • 24. YOU SEXY INTERACTIVE PRODUCT..... I LOVE YOU & CAN’T LIVE WITHOUT YOU INTO PLEASURE?
    • 25. HOW? HOW?
    • 26. DESIGN FOR USERS
    • 27. DESIGN FOR USERS NEEDS
    • 28. DESIGN FOR USERS NEEDS EXPERIENCE
    • 29. DESIGN FOR USERS NEEDS EXPERIENCE GOALS
    • 30. DESIGN FOR USERS NEEDS EXPERIENCE GOALS THOUGHTS
    • 31. DESIGN FOR USERS EXPECTATIONS NEEDS EXPERIENCE GOALS THOUGHTS
    • 32. DESIGN FOR USERS EXPECTATIONS NEEDS FEELINGS EXPERIENCE GOALS THOUGHTS
    • 33. DESIGN FOR USERS EXPECTATIONS NEEDS FEELINGS EXPERIENCE CONTEXT OF GOALS USE THOUGHTS
    • 34. HTTP://SEMANTICSTUDIOS.COM/PUBLICATIONS/SEMANTICS/IMAGES/HONEYCOMBBIG.JPG USER EXPERIENCE DESIGN
    • 35. APPROACH: USER CENTERED DESIGN
    • 36. WHAT DO USERS WANT? BUSINESS GOALS? PRACTICE: USER CENTERED DESIGN
    • 37. WHAT DO USERS WANT? BUSINESS GOALS? COLLABORATION + IDEATION PRACTICE: USER CENTERED DESIGN
    • 38. WHAT DO USERS WANT? BUSINESS GOALS? COLLABORATION + IDEATION = MAKE SOMETHING PRACTICE: USER CENTERED DESIGN
    • 39. WHAT DO USERS WANT? BUSINESS GOALS? COLLABORATION + IDEATION TEST / VALIDATE = MAKE SOMETHING PRACTICE: USER CENTERED DESIGN
    • 40. HTTP://WWW.SLIDESHARE.NET/TODDWARFEL/DELVE-PROTOTYPING-IN-THE-WILD PRACTICE: PROTOTYPING
    • 41. UX TOOLKIT
    • 42. PERSONAS
    • 43. STORY BOARDS
    • 44. PROCESS FLOW DIAGRAMS
    • 45. SITE-MAPS
    • 46. SKETCHING
    • 47. WIRE-FRAMES (LO-FI)
    • 48. LO-FI PROTOTYPING (VALIDATION)
    • 49. DESIGN<==>REFINE
    • 50. IN SUMMARY.....
    • 51. WHY IS IT IMPORTANT? USEFUL, USE-ABLE
    • 52. WHY IS IT IMPORTANT? USEFUL, USE-ABLE & LOVE-ABLE
    • 53. WHY IS IT IMPORTANT? ASSISTS COLLABORATION PROJECT TEAMS ON THE SAME PAGE
    • 54. WHY IS IT IMPORTANT? BUSINESS EFFICIENCIES
    • 55. WHY IS IT IMPORTANT? BETTER PRODUCTS
    • 56. WHY IS IT IMPORTANT? HAPPY CONSUMERS