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Breakout B5 - On the air and in the ether: getting your message across in every medium
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Breakout B5 - On the air and in the ether: getting your message across in every medium

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Melissa Ross, Host 'First Coast Connect' on WJCT 89.9

Melissa Ross, Host 'First Coast Connect' on WJCT 89.9

Published in: Spiritual, Business

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Transcript

  • 1. Convergence: Transmitting Your Message in a 21 st Century Media Universe
  • 2. What is….
    • K. I. S. S. ??
  • 3. What I Learned in TV News
    • Keep
    • It
    • Simple
    • Stupid
  • 4. Converge the Message
    • Online
    • TV
    • Print
    • Radio
  • 5. The Wild West
    • Today’s media climate
  • 6. It’s Not Enough to Tweet
    • What is Your Strategy? Your Message?
  • 7. Converge
    • Clear
    • Concise
    • Consistent