0
ideation - what the hell does
that mean.


_by george swisher
agenda - it's pretty clear.
*meaning
*work
*value
*influence
_what i've learned
meaning - the "dictionary."
i⋅de⋅a⋅tion 
[ahy-dee-ey-shun ]
_noun
the process of forming ideas
meaning - free thinking.
*anyone can influence an idea
*solve the issue
*think collective, be collective
_noun
the process...
meaning - playing nice.
*resume, status, ego
*"share with your sister"
*now we're adults?
*ideas work, not people
_noun
th...
work - the "no bullshit" rule.
*understand the need
*what do you bring
*everyone needs to research
_live the brand
work - the idea.
*don't focus on the vehicle
*solve the issue
*can in survive, create action, and
provoke dialouge in any ...
value - "buzz" words or are
they really "sales" words.
*platform
*metrics
*collaboration
_what really matters
value - what we should be
selling are ideas.
*smart
*give results needed
*seen as valuable
_what really matters
influence - share it, steal it,
repurpose it.
*starts with leadership
*direct peers
*outside peers
_what really matters
learned - get out your pen,
pencil, crayons, device;
whatever.


_we're all getting a make-over
learned - this is the best
session you've ever attended.


_we're all getting a make-over
learned - play nice with
everyone because the idea
wins, not people.


_we're all getting a make-over
learned - get everyone to
think of ideas, not what
commodity to buy.


_we're all getting a make-over
learned - people see value in
smart ideas, not just pretty or
cheap ones.


_we're all getting a make-over
learned - influence every
person you touch with
encouragement of ideation.


_we're all getting a make-over
learned - in summary, we all
need to cultivate smart
thinkers at every level to
incubate smart ideas that
thrive in any sp...
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Breakout B2 - Ideation

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George Swisher

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Transcript of "Breakout B2 - Ideation"

  1. 1. ideation - what the hell does that mean. _by george swisher
  2. 2. agenda - it's pretty clear. *meaning *work *value *influence _what i've learned
  3. 3. meaning - the "dictionary." i⋅de⋅a⋅tion  [ahy-dee-ey-shun ] _noun the process of forming ideas
  4. 4. meaning - free thinking. *anyone can influence an idea *solve the issue *think collective, be collective _noun the process of forming ideas
  5. 5. meaning - playing nice. *resume, status, ego *"share with your sister" *now we're adults? *ideas work, not people _noun the process of forming ideas
  6. 6. work - the "no bullshit" rule. *understand the need *what do you bring *everyone needs to research _live the brand
  7. 7. work - the idea. *don't focus on the vehicle *solve the issue *can in survive, create action, and provoke dialouge in any space _live the brand
  8. 8. value - "buzz" words or are they really "sales" words. *platform *metrics *collaboration _what really matters
  9. 9. value - what we should be selling are ideas. *smart *give results needed *seen as valuable _what really matters
  10. 10. influence - share it, steal it, repurpose it. *starts with leadership *direct peers *outside peers _what really matters
  11. 11. learned - get out your pen, pencil, crayons, device; whatever. _we're all getting a make-over
  12. 12. learned - this is the best session you've ever attended. _we're all getting a make-over
  13. 13. learned - play nice with everyone because the idea wins, not people. _we're all getting a make-over
  14. 14. learned - get everyone to think of ideas, not what commodity to buy. _we're all getting a make-over
  15. 15. learned - people see value in smart ideas, not just pretty or cheap ones. _we're all getting a make-over
  16. 16. learned - influence every person you touch with encouragement of ideation. _we're all getting a make-over
  17. 17. learned - in summary, we all need to cultivate smart thinkers at every level to incubate smart ideas that thrive in any space. _we're all getting a make-over
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