Exploring the Talend unified Big Data toolset for sentiment analysis - Ben Bryant, Talend


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Presented at JAX London 2013 as a last-minute addition to the schedule.

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Exploring the Talend unified Big Data toolset for sentiment analysis - Ben Bryant, Talend

  1. 1. W ELCOM TO E Tal end Connec t London 2013
  2. 2. Expl ori ng t he Tal end Uni f i ed B g D a t ool s et f or i at Sent i m ent Anal ys i s .  “Sentiment Analysis” aims to understand what people say about your organisation on social media, eg. Twitter  Demonstrate interoperability of Talend tools  Demonstrate our Big Data capabilities  This is a shameless excuse to play with all the shiny tools in Talend’s box!  Not intended as a masterclass in Sentiment Analysis © Talend 2012 2
  3. 3. Tal end’ s Uni que Int egrat i on Sol ut i on B t - of es B reed Sol ut i on s + Tal end Uni f i ed P at f orm l ➜ ➜ ➜ ➜ ➜ Reduce costs Eliminate risk Reuse skills Economies of scale Incremental adoption © Talend 2012 = Uni que Int egrat i on Sol ut i on 3
  4. 4. Anat om of a dem y o Sentiment TALEND TALEND ESB ESB (Stream) (Stream) TALEND TALEND BIG DATA BIG DATA (Integration) (Integration) HDFS Dashboard TALEND TALEND ESB ESB (Service) (Service) Map/Reduce HADOOP © Talend 2013 © Talend 2012 4
  5. 5. St ream ng Tw i eet s    An ESB Mediation Route to ‘stream’ tweet data from Twitter’s public API Perfect example of Talend’s open standard extensibility Apache Camel enterprise integration patterns © Talend 2012 5
  6. 6. D o part 1. em © Talend 2012 Tw eet t w eet . 7
  7. 7. P roc es s i ng i n H adoop    Map/Reduce processing of data in-situ across Hadoop Zero installation/configuration required Thousands of graphical ETL developers can now be Big Data developers © Talend 2012 8
  8. 8. D o part 2. em boot s … © Talend 2012 John N oakes t rem es i n hi s bl 10
  9. 9. Expos e res ul t s as a Servi c e    Talend real-time Service exposes results held in a database Same tooling and deployment platform as normal Data Integration Request/Response model for end user dashboard © Talend 2012 11
  10. 10. D o part 3. em © Talend 2012 W t er! Servi c e pl eas e … ai 13
  11. 11. K ey t akeaw ays f rom t oday  Talend Unified Platform provides a broad toolset for data projects  Streaming Routes for pulling raw data from an API  Batch processing (including Map/Reduce, PIG, HIVE on Hadoop)  Real-time Services for provision to end user visualisation There’s value in them there tools …  Big data skills no longer too costly  Shallow learning curve from data integration to data services and beyond  Yes, you can connect to it, and extract value from it © Talend 2012 14
  12. 12. Thank You and on w t h t he s how i !