AMS Branding Strategy Training 2011

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AMS Branding Strategy Training 2011

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AMS Branding Strategy Training 2011

  1. 1. Branding StrategyMay 13 2011 13, 1
  2. 2. Nike Video
  3. 3. JUST DO IT
  4. 4. WHAT DO YOU DO?
  5. 5. WHAT DO I DO?
  6. 6. Branding
  7. 7. Branding Marketing
  8. 8. Branding StrategyMay 13 2011 13, 9
  9. 9. Branding StrategyMay 13 2011 13, 10
  10. 10. BRANDING
  11. 11. Curious?Just Ask
  12. 12. What is hBranding??
  13. 13. "a name, term, design, symbol, or any otherfeature that identifies one sellers good orf t th t id tifi ll dservice as distinct from those of other sellers"
  14. 14. Steve Jobs Video
  15. 15. Think Different Video
  16. 16. Nike Video
  17. 17. BRAND
  18. 18. You buy products based on yourFEELING ABOUT THE PRODUCTS
  19. 19. You buy products based on yourFEELING ABOUT THE PRODUCTSYou use services based on yourFEELING ABOUT THE PROVIDERS
  20. 20. You buy products based on yourFEELING ABOUT THE PRODUCTSYou use services based on yourFEELING ABOUT THE PROVIDERSYou support an organisation based on your pp g yFEELING ABOUT THAT ORGANISATION
  21. 21. Hello, I’m the
  22. 22. Hello, I’m the AMS
  23. 23. Hello, I’m the AMS
  24. 24. Hello, I’m the AMS
  25. 25. Hello, I’m the AMS
  26. 26. Hello, I’m the AMS
  27. 27. Hello, I’m the AMS
  28. 28. Hello, I’m the AMS
  29. 29. Dominos Video
  30. 30. This Buzz Word is Brought to You by Billy Bee Honey:
  31. 31. Management Employees Investors Customers
  32. 32. Management Employees Investors = Customers
  33. 33. Students Students Students
  34. 34. Who sWho’s Got a Steak In You
  35. 35. Step One:Figure out the problem
  36. 36. Zazoo Condoms Video
  37. 37. Step One:Figure out the problem
  38. 38. Step One:Figure out the problemStep Two:Figure out the solution
  39. 39. Step One:Figure out the problemStep Two:Figure out the solution
  40. 40. Step One:Figure out the problemStep Two:Figure out the solutionStep Three:Make it unique
  41. 41. “ Only Beats Best ” Tom Peters
  42. 42. Ikea Lamp Video
  43. 43. Hello, I’m the
  44. 44. I am the onlyHello, I’m the that
  45. 45. I am the onlyHello, I’m the Ikea that
  46. 46. I am the onlyHello, I’m the Ikea that
  47. 47. I am the onlyHello, I’m the Furniture Store Ikea that is Affordable and Unböring
  48. 48. makes what say can’t words you dozenIf a in different you
  49. 49. makes what say can’t words you dozenIf a in different you Don’t fix what you’re saying
  50. 50. makes what say can’t words you dozenIf a in different you Don’t fix what you’re saying Fix what you’re doing
  51. 51. Focus Isn’t Fun
  52. 52. New Stuff Is
  53. 53. Pepsi Video
  54. 54. Do you trust me ® ?® “ ” “I” “us” and “we” are registered t d “me”, “I”, “ ” d “ ” i t d trademarks of J k D k f Jack Dawson used under d dlicence by Leonardo DiCaprio. Any use without prior consent is strictly prohibited DiCaprio.including, but not limited to, staring longingly into Kate Winslet’s eyes, longromantic silences, or any hanky panky in, on, or around a vintage automobile. automobile.
  55. 55. This Buzz Word is Brought to You bythe Simpson’s Bumble Bee Man:
  56. 56. iPhone Video
  57. 57. Branded House
  58. 58. House of Brands
  59. 59. Branded House
  60. 60. Branded House
  61. 61. Virgin Charter Video
  62. 62. Branded House
  63. 63. Branded House
  64. 64. Branded House House of Brands
  65. 65. Branded House House of Brands
  66. 66. P&G Video
  67. 67. Branded House House of Brands
  68. 68. You
  69. 69. You S ude s Students
  70. 70. You S ude s Students
  71. 71. 20112012
  72. 72. 20112012
  73. 73. 20112012
  74. 74. 20112012
  75. 75. 20112012
  76. 76. 20112012
  77. 77. 20112012
  78. 78. 20112012
  79. 79. 20112012
  80. 80. Make aTo-Do List
  81. 81. Dos Equis Video
  82. 82. This Buzz Word is Brought to You by the Bee Gees:
  83. 83. Google’s Search Penetration AOL’s Search Penetration 72% 1%
  84. 84. Focus on the Obvious
  85. 85. We See 3,000 Ads Every Day
  86. 86. Our Brain Only Processes 100
  87. 87. How Do Y Fi dH D You FindSpace for YourMessage ?
  88. 88. Ikea Facebook Video
  89. 89. Staff &Volunteers
  90. 90. Staff &VolunteersBrandChampionsCh i
  91. 91. Durex Video
  92. 92. Staff &VolunteersBrandChampionsCh i
  93. 93. Teaching isn’t Training!
  94. 94. Life it a lot like running , 10% is exciting and 90% is just slog
  95. 95. Are your ycommittee ittchairs andsupervisors pheroes?h ?
  96. 96. “People will forget what yousaid, people will forget what youdid, but people will never forgethow you made them feel.” Maya Angelou
  97. 97. Always Respectthe ‘Stache

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