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AMS Branding Strategy Training 2011
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AMS Branding Strategy Training 2011

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AMS Branding Strategy Training 2011

AMS Branding Strategy Training 2011

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AMS Branding Strategy Training 2011 AMS Branding Strategy Training 2011 Presentation Transcript

  • Branding StrategyMay 13 2011 13, 1
  • Nike Video
  • JUST DO IT
  • WHAT DO YOU DO?
  • WHAT DO I DO?
  • Branding
  • Branding Marketing
  • Branding StrategyMay 13 2011 13, 9
  • Branding StrategyMay 13 2011 13, 10
  • BRANDING
  • Curious?Just Ask
  • What is hBranding??
  • "a name, term, design, symbol, or any otherfeature that identifies one sellers good orf t th t id tifi ll dservice as distinct from those of other sellers"
  • Steve Jobs Video
  • Think Different Video
  • Nike Video
  • BRAND
  • You buy products based on yourFEELING ABOUT THE PRODUCTS
  • You buy products based on yourFEELING ABOUT THE PRODUCTSYou use services based on yourFEELING ABOUT THE PROVIDERS
  • You buy products based on yourFEELING ABOUT THE PRODUCTSYou use services based on yourFEELING ABOUT THE PROVIDERSYou support an organisation based on your pp g yFEELING ABOUT THAT ORGANISATION
  • Hello, I’m the
  • Hello, I’m the AMS
  • Hello, I’m the AMS
  • Hello, I’m the AMS
  • Hello, I’m the AMS
  • Hello, I’m the AMS
  • Hello, I’m the AMS
  • Hello, I’m the AMS
  • Dominos Video
  • This Buzz Word is Brought to You by Billy Bee Honey:
  • Management Employees Investors Customers
  • Management Employees Investors = Customers
  • Students Students Students
  • Who sWho’s Got a Steak In You
  • Step One:Figure out the problem
  • Zazoo Condoms Video
  • Step One:Figure out the problem
  • Step One:Figure out the problemStep Two:Figure out the solution
  • Step One:Figure out the problemStep Two:Figure out the solution
  • Step One:Figure out the problemStep Two:Figure out the solutionStep Three:Make it unique
  • “ Only Beats Best ” Tom Peters
  • Ikea Lamp Video
  • Hello, I’m the
  • I am the onlyHello, I’m the that
  • I am the onlyHello, I’m the Ikea that
  • I am the onlyHello, I’m the Ikea that
  • I am the onlyHello, I’m the Furniture Store Ikea that is Affordable and Unböring
  • makes what say can’t words you dozenIf a in different you
  • makes what say can’t words you dozenIf a in different you Don’t fix what you’re saying
  • makes what say can’t words you dozenIf a in different you Don’t fix what you’re saying Fix what you’re doing
  • Focus Isn’t Fun
  • New Stuff Is
  • Pepsi Video
  • Do you trust me ® ?® “ ” “I” “us” and “we” are registered t d “me”, “I”, “ ” d “ ” i t d trademarks of J k D k f Jack Dawson used under d dlicence by Leonardo DiCaprio. Any use without prior consent is strictly prohibited DiCaprio.including, but not limited to, staring longingly into Kate Winslet’s eyes, longromantic silences, or any hanky panky in, on, or around a vintage automobile. automobile.
  • This Buzz Word is Brought to You bythe Simpson’s Bumble Bee Man:
  • iPhone Video
  • Branded House
  • House of Brands
  • Branded House
  • Branded House
  • Virgin Charter Video
  • Branded House
  • Branded House
  • Branded House House of Brands
  • Branded House House of Brands
  • P&G Video
  • Branded House House of Brands
  • You
  • You S ude s Students
  • You S ude s Students
  • 20112012
  • 20112012
  • 20112012
  • 20112012
  • 20112012
  • 20112012
  • 20112012
  • 20112012
  • 20112012
  • Make aTo-Do List
  • Dos Equis Video
  • This Buzz Word is Brought to You by the Bee Gees:
  • Google’s Search Penetration AOL’s Search Penetration 72% 1%
  • Focus on the Obvious
  • We See 3,000 Ads Every Day
  • Our Brain Only Processes 100
  • How Do Y Fi dH D You FindSpace for YourMessage ?
  • Ikea Facebook Video
  • Staff &Volunteers
  • Staff &VolunteersBrandChampionsCh i
  • Durex Video
  • Staff &VolunteersBrandChampionsCh i
  • Teaching isn’t Training!
  • Life it a lot like running , 10% is exciting and 90% is just slog
  • Are your ycommittee ittchairs andsupervisors pheroes?h ?
  • “People will forget what yousaid, people will forget what youdid, but people will never forgethow you made them feel.” Maya Angelou
  • Always Respectthe ‘Stache