Any other keywords should be descriptive of your most important (profitable) products or services
Prioritize based on profit (and results, once data is obtained for analysis)
Important not to choose too many keywords
Organic vs. advertised keywords
Next Steps Advertising Selection Process
Google AdWords: Best overall solution.
Most traffic, best targeting, best reporting platform.
Best results but it costs more per click.
Yahoo Search Marketing: Quickly becoming 3rd
place by platform capabilities as well as traffic.
Microsoft AdCenter: 2nd best platform, but poor
historical performance; traffic increasing.
Next Steps Site Development & Google Sites Limitations
Google Sites limits SEO capabilities because of its Content Management System (CMS). Meta tags cannot be added (only basic meta tags available). Site architecture, layout, and linking structure suffer and cannot be optimized.
Most SEO techniques – particularly the most effective ones – cannot be used with Google Sites.
If Google Sites must be used, the most beneficial work would be content optimization, linking strategies, and advertising.
Next Steps Organic One-Time SEO Services One-time analysis, optimization, and recommendations for future self-optimization 1 Ongoing Ongoing SEO Services More complete services – plus link building campaigns and ongoing analysis, reports, and optimization based on results data 2 Advertising + Cost of Advertising Ongoing SEO & Advertising Services More complete services – plus link building campaigns, advertising optimization, and ongoing analysis, reports, and optimization based on results data 3 Website Ongoing SEO, Advertising, & Website Comprehensive SEM services including analysis, organic and ad optimization, website redesign, ongoing analysis, and reporting 4
On-site link optimization
Search engine and directory submittal
Online publication research
Link strategy development
Org: Online publication outreach
Org: Link strategy content development and publication
Org: Reporting, analysis, and optimization
Ads: Click path analysis and optimization
Ads: A/B testing for ads and landing pages
Ads: Budget optimization
Current campaign analysis
Keyword cost research and selection
Advertisement development and A/B testing setup
Landing page development and A/B testing setup
Recipe page development
Architecture and webpage layout optimization
HTML email template design
And many of the missing items from the Organic section that cannot be done via Google Sites