Social Media Revolution: http://www.youtube.com/watch?v=3SuNx0UrnEo I last gave this workshop a few months ago. A lot has changed since then, but the fundamentals remain the same. We will begin with the history of the internet and how it became to be what it is today.
Intersection of technologies
Bebo acquired for $850 Million
Fastest growing company in this history of the world WagJag acquired by Tor Media
Google Plus More than 800 Million active users
Internet heavy weight champions: Larry Page/Sergey Brin, Mark Zuckerberg, Jeff Bezos
Mavens (Information Specialists), Salesmen (Persuaders), Connectors The Long Tail
Difference between Internet and WWW.
How does TCP/IP work? What were the Browser Wars? Why did the Internet Bubble happen? The evolution of search.
Collective Intelligence (Wisdom of the Crowds) Communities Amazon.com
Couch to computer chair
Just as the television did not replace the radio, and radio did not replace the newspapers, and newspapers didn’t replace office gossip, the internet is not going to replace the television.
Smart TV Content streaming: Netflix, Spotify, YouTube
Napster shook media
My interactions define me.
Imagine a world where there was just one phone, nobody else would use it. Metcalfe's Law of Networks
Google Caffeine is making finding content instantaneous
Ning – Viral Loop
A collection of objects in the graph (people, pages, photos, etc) and the connections between them (e.g., friend relationships, shared content, and photo tags).
Users: https://graph.facebook.com/btaylor (Bret Taylor) Pages: Movies https://graph.facebook.com/me/movies?access_token=2227470867|2.qc1Bf4z_U_ECHahAQjOQVg__.3600.1291309200-172004637|tpgZvSM85DKj1iM8AXM_E7hj5JY Likes https://graph.facebook.com/me/likes?access_token=2227470867|2.qc1Bf4z_U_ECHahAQjOQVg__.3600.1291309200-172004637|tpgZvSM85DKj1iM8AXM_E7hj5JY
Most breakups happen 2 weeks before Christmas.
- Facebook Timeline - will be released any day now. - Adds another dimenson to your content, &quot;time&quot;
SecondLife lindens Zynga reported that direct purchases of virtual currency and goods accounted for most of its more than $100 million in revenue for 2009. Mafia Wars.
YouTube has more than two billion views per day Hulu: Fox and NBC Universal, $100 million in revenue
GPS/Signal Triangulation has made this possible
Location Based Advertising (LBA)
What’s the difference between Widgets and Mashups? Applications Built On Top Of Applications Find speed traps using Google Maps: http://www.trapster.com/
Search vs. Discovery: Amazon recommendation engine
User Generated Content (UGC) Syndication – allows you to take the content that you’ve written, and push it to other sites Aggregation – allows you to collect content from other sites and display them in yours
RSS Feeds Twitter Ping.fm
http://nextmedia-source.com Google Plus Show how I use Google Reader http://jawadonweb.com/projects/spy/ http://jawadonweb.com/projects/feed2blog
API -> Facebook CUTC Competition
Browser based offline outlook.
OpenSocial vs. Facebook Markup Language
Buddhist monk with an iPad
Netbooks vs. Tablets
The best platform today will be irrelevant tomorrow if it can't adapt to the changing market demands. Google bought Motorola
Hubs and Pivots .NET Framework
- Android Samsung will be releasing flexible display screens in 2012 Android App Inventor
Calls over Data vs. Traditional Telecom
- Nearly all phones in Canada (Microsoft, Blackberry, Android) will be NFC enabled. 2012/2013 Similar to MasterCard Paypass/Visa PayWave, and FOBs
9 inches $549 for 16GB + Wifi No USB How will your website look in iPad: http://ipadpeek.com
7 inches 600, 000 units sold Includes dual camera Plays Flash $650
HTML 5 7 inches Executives (not heavy on games) Dual cameras Supports HDMI and USB
Microsoft Surface (Bill Buxton)
Google Goggles Shazam, search AC/DC Iron Man
Windows XNA technology will support cross device development XNA Demonstration: http://www.engadget.com/2010/03/09/microsoft-shows-off-xna-games-running-on-windows-phone-full-3d/
70% to %30 Revenue Sharing Model for iPhone Applications
Angry Birds -> Why is it so successful - Easy to learn - Utilizing features of the platform - Easy to pickup but it has depth - Graphics
Mobile first. Text messaging is getting replaced by data.
MMOs/MMORPG (Massive Multiplayer Role Playing Game): World of Warcraft, Farmville FPS: Medal of Honor
Sony PSP is also a media player Sony PSP is used for fighting games DS is usually used for adventure or educational games (casual)
Your whole body becomes the controller. http://www.youtube.com/watch?v=Mf44bWQr3jc
Surf the internet Run apps like Netflix, games, flash Stream content from mobile to your tv Translate content real-time
Apple: Siri for television (lead by Jeff Rubin) Rent 99c shows Microsoft : Nascar races: Choose your own cockpit driver view CNN: Show polls on candidates
FREE audible book SalesForce.com RakeSecret.com ZendCart, PayPal, Google Checkout LonelyGirl15
Give away the cell phone, sell the monthly plan; make the videogame console cheap and sell expensive games; Free version for Flickr, charge for pro. Zero marginal cost to distribute: music. give away for free - charge on merchandise, licensing, and concerts.
99% of Google’s revenue are derived from advertising.
Well-executed product placement adds value to the content and no longer becomes a “cost” to the consumer at all. Brand equity will be measured by the strength of the brand community. OldSpice : http://www.youtube.com/watch?v=0Cs95FmimP0&feature=channel Seth Macfarlane : http://www.youtube.com/sethcomedy YouTube Insights: http://www.youtube.com/my_videos_insight
Define position Free Adwords account: https://services.google.com/fb/forms/adwordsvisa/
Search vs. Discovery ads CPM -> cost per 1000 impressions When someone says something like, &quot;our CPM is $5,&quot; this means that the cost per impression is $0.005. Campaign Monitor / Mail Chimp
How Google Social Search Works: http://www.youtube.com/watch?v=BlpTjP6h6Ms SEO: Show AlphaWolfram Something out of the ordinary, “Will it Blend” http://www.youtube.com/watch?v=lAl28d6tbko Wedding Dance: http://www.youtube.com/watch?v=4-94JhLEiN0 FlameWhale
Don’t interrupt. Permission Marketing.
Search ads: 12 billion Display ads: 6 billion Search advertising is more effective because it targets intent.
Groupon strategy for sharing content “ Sent via iPhone” makes the user appear cool Figure out how your application will make your users promote themselves, and you will have built a viral loop.
Create, Read, Update and Delete Nearly everything on the web is a CRUD application
What Makes Website Social? <ul><li>Identity: who are you? </li></ul><ul><li>Reputation: what do people think you stand for? </li></ul><ul><li>Presence: where are you? </li></ul><ul><li>Relationships: who are you connected with? who do you trust? </li></ul><ul><li>Groups: how do you organize your connections? </li></ul><ul><li>Conversations: what do you discuss with others? </li></ul>
<ul><li>The value of a network increases exponentially with its size. </li></ul>
The Consumers Of Content Are Also Its Producers
<ul><li>Facebook is for real-time communication </li></ul><ul><li>MySpace is for music artists and fan groups </li></ul><ul><li>Hi5 is for gamers and high-school students </li></ul><ul><li>LinkedIn is for business professionals and recruiters </li></ul><ul><li>Ning is for creating niche social networks . </li></ul>
“ Facebook is like a jail; You sit around and waste time, you write on walls and get poked by people you don’t even know.”
The Social Graph “ The global mapping of everybody and how they're related.”
Social Bookmarking <ul><li>Digg was built for less than $2000 </li></ul><ul><li>Delicious sold for $30 million </li></ul>
Location Based Services (LBS) <ul><li>Search today has a new dimension to it: location. </li></ul><ul><li>Locating people on a map ( Facebook Places, Google Lat ) </li></ul><ul><li>Recommending social events ( Meetup, Gowalla ) </li></ul><ul><li>Finding nearby services, such as a restaurant ( Yelp, Google Places ) </li></ul><ul><li>Turn by turn navigation to any address </li></ul><ul><li>Mobile Commerce in terms of redeeming coupons ( Foursquare ) </li></ul>
HTML 5 <ul><li>HTML 5 bridges the gap between desktop and web apps. </li></ul><ul><li>Cross Platform Support </li></ul><ul><li>Video without Flash </li></ul><ul><li>Geolocation </li></ul><ul><li>SQL Storage (for offline support) </li></ul>
There Is An Ongoing Movement Towards Open Data
Open Data <ul><li>Facebook Connect and API </li></ul><ul><li>Twitter OAuth </li></ul><ul><li>Google Connect </li></ul><ul><li>OpenID </li></ul>
When Picking a Platform, Consider: <ul><li>Geographic location of target users </li></ul><ul><li>Ownership of data (copyright issues) </li></ul><ul><li>Flexibility of platform </li></ul><ul><li>Usage limits </li></ul><ul><li>Potential for monetization </li></ul><ul><li>Ability to leverage the social graph </li></ul>
EXTENDING THE DESKTOP EXPERIENCE <ul><li>The Social Smart Phone </li></ul>
Canada’s Service Provider <ul><li>Rogers </li></ul><ul><ul><li>Fido, Chatr Wireless </li></ul></ul><ul><li>Bell </li></ul><ul><ul><li>Virgin </li></ul></ul><ul><li>Telus </li></ul><ul><ul><ul><li>Koodo </li></ul></ul></ul><ul><li>Wind Mobile/Mobilicity/Public Mobile </li></ul><ul><li>SaskTel </li></ul>
Network Types <ul><li>CDMA </li></ul><ul><ul><li>Good national coverage </li></ul></ul><ul><li>GSM </li></ul><ul><ul><ul><li>Supports SIM </li></ul></ul></ul><ul><li>3G </li></ul><ul><ul><li>Fast broadband support </li></ul></ul><ul><li>HSPA </li></ul><ul><ul><li>Bell and Telus moved from 3G </li></ul></ul><ul><li>4G </li></ul>
A Device That’s Not Connected Is Not Interesting
Popular Mobile Platforms <ul><li>iPhone </li></ul><ul><li>Windows Mobile 7 </li></ul><ul><li>Android </li></ul><ul><li>BlackBerry </li></ul><ul><li>Ovi </li></ul>
WAP vs. Native <ul><li>WAP applications are easier to build for. It works across devices. </li></ul><ul><li>Native applications can better leverage the device hardware (i.e. gps, compass, accelerometer). </li></ul>
Internet Television (IPTV) <ul><li>Google TV </li></ul><ul><ul><li>Android Software Platform </li></ul></ul><ul><ul><li>Make content searchable </li></ul></ul><ul><li>Apple TV </li></ul><ul><ul><li>Hardware box </li></ul></ul><ul><ul><li>Stream YouTube, iTunes, Music Collection </li></ul></ul><ul><li>Microsoft Media Room </li></ul><ul><ul><li>SDK to add more depth to content </li></ul></ul>
Monetization Models <ul><li>Freemium </li></ul><ul><li>Software as a Service (SaaS) </li></ul><ul><li>Advertising </li></ul><ul><li>Affiliate Marketing </li></ul><ul><li>E-Commerce </li></ul><ul><li>Product Placement </li></ul><ul><li>Branded Entertainment </li></ul><ul><li>Subscription Model </li></ul>
Freemium <ul><li>The marginal cost of an additional user is almost zero </li></ul><ul><li>Free products with pro subscriptions </li></ul>
Product Placement and Branded Entertainment <ul><li>The future of branded entertainment is social. </li></ul><ul><li>OldSpice Commercials </li></ul><ul><li>Seth Macfarlane </li></ul><ul><li>LoneyGirl15 </li></ul><ul><li>Maynards </li></ul>
Subscription Model <ul><li>Wall Street Journal </li></ul><ul><li>Netflix/Rogers on Demand </li></ul>
Traffic Metrics <ul><li>Measure Web Traffic with Google Analytics, Crazy Egg, ChartBeat </li></ul><ul><li>Measure Social Interactions with TweetDeck, Alerts, and Google Blog Search </li></ul><ul><li>Measure Blog Subscriptions with Feedburner </li></ul><ul><li>Compare traffic using Compete/Alexa </li></ul><ul><li>Identify success using A/B testing and conversions </li></ul>
“ When I took office, only high energy physicists had ever heard of what is called the World Wide Web ... Now even my cat has its own page.” – Bill Clinton
Stay In Touch http://facebook.jawadonweb.com http://jawadonweb.com [email_address] http://twitter.jawadonweb.com