Social Media in a Nutshell

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A high level view of the social media sphere. How are trends, key technologies, and startups shaping the internet. Also discuss the role that mobile devices and gaming consoles are playing in enabling …

A high level view of the social media sphere. How are trends, key technologies, and startups shaping the internet. Also discuss the role that mobile devices and gaming consoles are playing in enabling these technologies. Branded Entertainment, Produce Placement, and various other monetization techniques are discussed in the end.

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  • You know you need to be on a website when both your barber and your city mayor are on it!
  • Just as the television did not replace the radio, and radio did not replace the newspapers, the internet is not going to replace the television.
  • Twitter has passed more than 10 billion tweets
  • Facebook Competition at CUTC Guy Kawasaki Truemors - http://blog.guykawasaki.com/2007/06/by_the_numbers_.html
  • Steve Ballmer Cloud Computing: http://www.microsoft.com/cloud/
  • http://nextmedia-source.com Google Buzz Show how I use Google Reader http://jawadonweb.com/projects/spy/ http://jawadonweb.com/projects/feed2blog
  • Show how I use Google Reader to Syndicate Content Ping.fm
  • Windows XNA technology will support cross device development XNA Demonstration: http://www.engadget.com/2010/03/09/microsoft-shows-off-xna-games-running-on-windows-phone-full-3d/
  • 70% to %30 Revenue Sharing Model for iPhone Applications
  • iPad Sold 300, 000 on first day How will your website look in iPad: http://ipadpeek.com
  • Franco: http://www.youtube.com/watch?v=NIbCF-rxTu8 iPad TV Commercial: http://www.youtube.com/watch?v=q9KTnsGsd_0
  • Two types of iPad’s available: 3G and Wifi iPad will be available in Canada end of April
  • Google Image Translate: http://www.youtube.com/watch?v=FYFSNy9FGqA Google Sky: http://www.youtube.com/watch?v=p6znyx0gjb4 My iPod App: http://www.facebook.com/video/video.php?v=667649265081 iPod Controlled Car: http://www.youtube.com/watch?v=9ZOqhPbj7rs
  • Sony PSP is also a media player Sony PSP is used for fighting games DS is usually used for adventure or educational games (casual)
  • Google Adsense Products: https://www.google.com/adsense/adsense-products
  • Monetizing Facebook Applications: http://blogs.zdnet.com/social/?p=215
  • Seth Macfarlane: http://www.youtube.com/sethcomedy LG15: http://www.youtube.com/watch?v=zQEBobE9XZs YouTube Insights: http://www.youtube.com/my_videos_insight Many blogs take on product placements but it is generally frowned upon The Onions - http://www.theonion.com/video/hot-new-relationship-book-warns-women-wake-up-hes,17053/
  • How Google Social Search Works: http://www.youtube.com/watch?v=BlpTjP6h6Ms SEO: Show AlphaWolfram Explain Viral Loop (Ning) Something out of the ordinary, “Will it Blend” http://www.youtube.com/watch?v=lAl28d6tbko Wedding Dance: http://www.youtube.com/watch?v=4-94JhLEiN0 My Article On Building Viral Applications: http://docs.google.com/View?docID=0AftoZflzLeTCZGM3Mmo4MnhfMTYzZnJ4NnpxZzM&revision=_latest
  • Campaign Monitor

Transcript

  • 1.  
  • 2. THERE ARE ONLY 24 HRS IN A DAY
  • 3.  
  • 4.  
  • 5.  
  • 6.  
  • 7. None Of These Sites Existed 6 Years Ago
  • 8.  
  • 9. The Long Tail of Startups
  • 10. New Media is “ Present Media ”
  • 11. ACTIVE VS. PASSIVE
    • Content is consumed in two ways:
  • 12. Evolution of Media
  • 13. Internet Is Not Going to Replace Television
  • 14. SO WHAT’S SO SOCIAL ABOUT SOCIAL MEDIA?
  • 15.  
  • 16. What Do These Sites Have In Common?
  • 17. What Makes Website Social?
    • Identity: who are you?
    • Reputation: what do people think you stand for?
    • Presence: where are you?
    • Relationships: who are you connected with? who do you trust?
    • Groups: how do you organize your connections?
    • Conversations: what do you discuss with others?
  • 18. The Consumers Of Content Are Also Its Producers
  • 19. Social News & Bookmarking
    • Blogs
      • Live Journal
      • Blogger
      • Wordpress
    • Social Bookmarking
      • Delicious
      • Digg
      • Mixx
  • 20. News Has Become Instantaneous
  • 21. Social Networking
  • 22.  
  • 23.  
  • 24. Social Networking
    • Personal
    • Twitter
    • Ning
    • Hi5
    • MySpace
    • Facebook
    • Private
    • LinkedIn
    • Sprouter
    • Ryze
    • Plaxo
    • Xing
  • 25.
    • Facebook is for real-time communication
    • MySpace is for music artists and fan groups
    • Hi5 is for gamers and high-school students
    • LinkedIn is for business professionals and recruiters
  • 26. Facebook vs. Twitter
  • 27. Twitter is as of December 2009 processing more than one billion tweets per month
  • 28.
    • Facebook
    • Real relationships
    • Connected network
    • Media updates
    • On-site third party applications
    • Twitter
    • Open relationships
    • Idea network
    • Status updates
    • Off-site third party applications
    Facebook vs. Twitter
  • 29.  
  • 30.  
  • 31. Micro Applications (Applications Built On Top Of Applications)
    • Causes
    • Mafia Wars
    • Farmville
    • iGoogle Apps
    • Pip.io
  • 32. Virtual Goods Are Worth $1.5 billion
  • 33. Social Photos and Videos
    • Flickr
    • YouTube/Hulu
  • 34. Social Collaboration
    • Wikipedia
    • Google Wave
    • Google Maps
  • 35. Digg Was Built For Less Than $2000
  • 36. Industry Leading Blogs
    • Social Media: Mashable.com
    • Startup News: TechCrunch.com
    • New Media Analysis: ReadWriteWeb.com
    • Latest Gadgets: Engadget.com
    • Television and Media: GigaOm.com
  • 37. TECHNICAL TERMS AND LEXICON
  • 38. Important Concepts
    • Web 2.0 and Folksonomies
    • Content Tags
    • Cloud Computing
    • API
    • Mashups and Widgets
    • HTML 5
  • 39. ENABLING TECHNOLOGIES
    • The quiet revolution
  • 40. There Is An Ongoing Movement Towards Open Data
  • 41. Open Data
    • Facebook Connect and API
    • Twitter OAuth
    • OpenID
    • OpenSocial
    • Google Connect
  • 42. When Picking a Platform, Consider:
    • Geographic location of target users
    • Ownership of data (copyright issues)
    • Flexibility of platform
    • Usage limits
    • Potential for monetization
    • Ability to leverage the social graph
  • 43. HOW IS CONTENT SPREAD?
  • 44. Content Aggregation vs. Syndication
  • 45. Content Aggregation Content Aggregator Blog NY Times Facebook Me
  • 46. Content Syndication Me Facebook Twitter Other Users
  • 47. EXTENDING THE DESKTOP EXPERIENCE
    • The Social Smart Phone
  • 48. When Forecasting The Future, Look East
  • 49.  
  • 50. Some New Devices
  • 51. Review Of Popular Mobile Phones
    • HTC Touch
  • 52. Review Of Popular Mobile Phones
    • Nexus One
  • 53. Review Of Popular Mobile Phones
    • iPhone
  • 54. Review Of Popular Mobile Phones
    • BlackBerry
  • 55. Reference: http://gigaom.com
  • 56.  
  • 57. iTunes has sold over 1 billion songs
  • 58. Canada’s Service Provider
    • Rogers
      • Fido
    • Bell
      • Virgin
    • Telus
    • Wind Mobile
    • Mobilicity
  • 59. Network Types
    • 3G
      • GSM is used by over 2 billion people
    • HSPA
      • Bell and Telus moved from 3G
    • GSM
        • GSM is used by over 2 billion people
    • 4G
  • 60. A Device That’s Not Connected Is Not Interesting
  • 61. Popular Mobile Platforms
    • iPhone
    • Windows Mobile 7 Series
    • Android
    • BlackBerry
  • 62. It’s Cheaper To Develop For iPhone
  • 63. Applications Sell For More On BlackBerry
    • $1.99 on iPhone
    • $2.72 on Android
    • $5.99 on BlackBerry
  • 64. Behold, the iPad
  • 65. All iPhone Applications Will Run On iPad
  • 66. More than 300, 000 iPads sold on first day
  • 67. TYPES OF MOBILE APPLICATIONS
  • 68. How To Choose Between WAP vs. Native
  • 69. WAP vs. Native
    • WAP applications are easier to build for
    • Native applications can better leverage the device hardware
  • 70. Types Of Application
    • Tap Tap Revenge
    • Yelp Augmented Reality/TinEye
    • Google Translator
    • Google Sky
    • Nike Collaboration With Apple
    • ING Mobile Payments
  • 71. A Phone Is No Longer A Phone, It’s Your Alter Ego
  • 72. GAMING PLATFORMS
  • 73. Gaming Is A Bigger Industry Than Hollywood
  • 74. “ Call of Duty” Sold 14 Million Copies In 24 Hours
  • 75. Three Types
    • Gaming Consoles
    • Handheld Devices
    • Web Based
  • 76. Gaming Consoles
    • Nintendo Wii
    • Sony Playstation
    • Microsoft Xbox
  • 77. Handheld Devices
    • Sony PSP
    • Nintendo DS
    • Microsoft Zune, Apple iPhone, etc
  • 78. Flash vs. Apple
  • 79. MONETIZATION OF DIGITAL MEDIA
  • 80. On The Internet There Are A Few Millionaires But Hardly Any Billionaires
  • 81. Monetization Models
    • Advertising
    • Affiliate Marketing
    • E-Commerce
    • Product Placement
    • Branded Entertainment
    • Subscription Model
  • 82. Advertising
    • Embedded YouTube Ads
    • Google Adsense / Adbrite
  • 83. Affiliate Marketing
    • Commission Junction
    • Amazon Affiliates
  • 84. E-Commerce
    • EventBrite (Event Registration)
    • Monster (Job Board)
    • E-Bay (PayPal)
    • ING Mobile Payments
  • 85. Product Placement and Branded Entertainment
    • Seth Macfarlane
    • LoneyGirl15
    • The Onion Video
  • 86. Subscription Model
    • Wall Street Journal
    • Netflix
  • 87. SOCIAL MEDIA MARKETING
  • 88. Users Have An Attention Span Of An Orangutan
  • 89. How Is Content Spread?
    • Content Out Of The Ordinary
    • User Gets Rewarded In Return
    • Become A Medium Of Communication
  • 90. Organic vs. Paid Growth
  • 91. Organic Growth
    • Direct Traffic
    • Search Engine Optimization (SEO)
    • Viral
  • 92. Suggested Reading Material
  • 93. Paid Growth
    • Social Ads
    • Google Adwords
    • Newsletter Campaigns
  • 94. SUCCESS METRICS
    • What Gets Measured Gets Improved
  • 95. Traffic Metrics
    • Measure Web Traffic with Google Analytics and Crazy Egg
    • Measure Social Interactions with TweetDeck, Alerts, and Google Blog Search
    • Measure Blog Subscriptions with Feedburner
  • 96.  
  • 97. Stay In Touch http://facebook.jawadonweb.com http://jawadonweb.com [email_address] http://twitter.jawadonweb.com