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Facebook vs Open Social

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Jawad Shuaib (http://www.j4wad.com) presenting Facebook vs. OpenSocial at the FacebookCampToronto 3

Jawad Shuaib (http://www.j4wad.com) presenting Facebook vs. OpenSocial at the FacebookCampToronto 3

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  • 1. Facebook vs. OpenSocial By: Jawad Shuaib
  • 2. What is OpenSocial?
    • Google’s Response to Facebook Developer Platform
    • Write Once, Run Anywhere
    • Google Widgets on Steroids
    • Released too Early
    Email: Jawad.php@gmail.com
  • 3. Social Networks that support OpenSocial Email: Jawad.php@gmail.com
  • 4. What does it look like? Email: Jawad.php@gmail.com
  • 5. Email: Jawad.php@gmail.com
  • 6. Email: Jawad.php@gmail.com
  • 7. Market Analysis Email: Jawad.php@gmail.com
  • 8. Market Size and Competition
    • Ideally speaking, OpenSocial has a market potential for 250 million users as opposed to 64 million active users on Facebook
    • 15,000 Applications on Facebook. Difficult to rapidly grow user base due to a saturated market
    • Most existing Google Widgets can run on OpenSocial. Results? Difficult to rapidly grow user base due to existing competition
    Email: Jawad.php@gmail.com
  • 9. Business & Marketing
    • Facebook applications leverage the social graph but lack the ability to scale to other networks. OpenSocial can scale, but the applications must be “generic”
    • Applications more viral on Facebook (i.e. support for email invites and better news feed)
    • OpenSocial profile box will likely support advertising
    • More applications won’t persuade users to switch from one network to another
    Email: Jawad.php@gmail.com
  • 10. What’s your target market? Email: Jawad.php@gmail.com
  • 11. Email: Jawad.php@gmail.com
  • 12. Technical Differences
    • Facebook requires proprietary languages (FBML, FQL, FBJS). Google requires XML and JavaScript
    • Google provides an IDE (aka Google Gadget Editor)
    • Google hosts applications for free. Facebook doesn’t
    Email: Jawad.php@gmail.com
  • 13. Language Support
    • Facebook API
    • FBML
    • FQL
    • FBJS
    • Partial support for AJAX
    • Backend languages like PHP, Java, .NET on Canvas
    • OpenSocial API
    • XHTML/XML
    • JavaScript
    • Full Support for AJAX
    • Backend languages like PHP, Java, .NET on Canvas
    Email: Jawad.php@gmail.com
  • 14. Developer Environment Email: Jawad.php@gmail.com
  • 15. Facebook: Email: Jawad.php@gmail.com
  • 16. OpenSocial: Email: Jawad.php@gmail.com
  • 17. Conclusion Email: Jawad.php@gmail.com
  • 18. Conclusion
    • The choice of your platform should depend on demographic
    • OpenSocial is modeled after Facebook. So if you’ve built a Facebook application before, it is relatively easy to learn OpenSocial
    • “ Write Once, Run Anywhere” is not exactly true. An Orkut specific OpenSocial app. Might not necessairly run on Hi5
    Email: Jawad.php@gmail.com
  • 19. Conclusion
    • Generic applications will do better on OpenSocial in terms of scalability. Applications that take advantage of Facebook’s social graph will have a difficult time scaling
    • Don’t make your OpenSocial applications too generic, because they probably already exist.
    • If Bebo supported both OpenSocial and FBML. I would develop using FBML. OpenSocial is buggy.
    Email: Jawad.php@gmail.com
  • 20. Find me on Facebook 
    • Jawad Shuaib
    • [email_address]
    • http://www.j4wad.com
  • 21. References & Resources
    • http://code.google.com/apis/opensocial/
    • http://groups.google.com/group/opensocial
    • http://www.hi5networks.com/developer/
    • Bit5media.com
    • xkcd.com for comics
    Email: Jawad.php@gmail.com

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