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build valuable relationships with your customers/clients, prospects, industry leaders
establish you as an expert
build your referral network
give you a competitive advantage
provide you valuable feedback
Should be an essential part of your marketing mix
Social Media Success “ Toward the end of 2008, I realized that I would have no discretionary money for advertising in 2009 ,” said Leslie Saint McLellan, director of marketing and tourism. “Our county grant money would only allow us to continue on with our events and operate our visitor centers. I was just dumbfounded. What are we going to do? How are we going to manage?” McLellan had heard of Twitter and Facebook, but the part-time marketing director just hadn’t found the time to look into them yet. “ I knew this was something I had to know, but this was the kick I needed,” she said. With 2009 about to start, McLellan jumped head-first into researching social media and soon posted her first tweet. Now a year later, the community has completely replaced print advertising with social media and closed out 2009 with more lodge bookings than the year before. Twitter: 814 followers
Social media – training, management and consulting
Website design/online advertising
Social Media Classes
Social Media Success: Local The Cordial Cricket www.TheCordialCricket.com Chester, VA Elizabeth Howard wanted to throw a party for the first anniversary of her store, The Cordial Cricket. Since it was a social event, she decided to use only Facebook, Twitter and emails to promote it. When a line of customers wrapped around the building an hour before the store opened, she know social media was an effective way to reach her customers. Facebook: 724 ‘fans’ Twitter: 1,629 followers
" A blog is a web page made up of usually short, frequently updated posts that are arranged chronologically—like a what's new page or a journal." The term is actually weblogs coined by Jorn Barger in 1997. According to Pyra Labs Blogger,
The boom of weblogs happened in 1999 when several companies & developers made easy blogging software and tools. Since 1999, the number of blogs on the Internet has exploded from a few thousand to over 100 million.