Leveraging The Power Of Online Marketing


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Leveraging The Power Of Online Marketing

  1. 1. Leveraging The Power Of Online Marketing For
  2. 2. Who is Solsnet?• SOLSNET was founded in 2003 and offers a broad range of customized solutions catered to small and medium business organizations need. Solsnet offer Services from Creative Web Development and Marketing to Social Media Branding & Coaching.• Today, Solsnet is a leading Web Development company that use In-house creative and talented resources to provide cost effective marketing and branding solutions. With offices in Canada, USA and Pakistan, we have a team of experts with global experience and client base.
  3. 3. What We Do?SolsNet delivers a broad range of web services that assistclients in improving their productivity.• Social Media Branding & Coaching • Branding & Logo Design• Websites & Portals • Graphic & Print Media• Marketing Services • DDOS Protection• Search Engine Optimization • Call Center Service• Flash & Multimedia Development • Enterprise Data Hosting
  4. 4. Client BaseINDUSTRIES:• Automotive Industry• Construction • E-Commerce• Real Estate• Transportation• Hospitality Industry• Education Sector• Organizations & Chambers• Financial Institutes• Health Care• Small Business• Startups• Corporate• Government
  5. 5. Agenda• Why Online Marketing?• How, Where and What?• What Is Social Media?• Social Media Tools for SMB• Best Practices for Social Media Marketing
  6. 6. Why Online Marketing?
  7. 7. Go Where Your Audience Is Already• Most of your audience is already online• Almost all are in big networks (e.g. Facebook)• Your Audience is searching online• You would never send marketing materials un- targeted• People hardly use Yellow Pages to look for a business
  8. 8. How, Where and What?
  9. 9. 1) A WebsiteWhy do you need a website? • Visibility • Reach. • Customer Service • Professionalism
  10. 10. 2) Search Engine Optimization• More than 70% of online consumers start their quest for a product/service• If you’re a small business, how can you honestly afford NOT to be associated with this massive audience?
  11. 11. 3) Google Places• Google Places is a Free service by Google.• Use Google Places to create your free listing.• Millions of people search Google Maps every day.• It’s easy, free, and you don’t need a website of your own.
  12. 12. 4) Social MediaJoining the conversation onTwitter, Facebook, and forums,posting on Flicker and YouTube,commenting on other people’sblogs, are all opportunities formarketing online.
  13. 13. 5) Email MarketingDeveloped an email listSend Newsletters and special offersLet you build both repeat businessand good word-of-mouth throughyour online marketing efforts.
  14. 14. 6) Online Advertisement • Facebook / Linkedin Ads • Buying ad space on websites. • Google AdWords - Pay- per-click
  15. 15. 7) Deals And Offers • Groupon • Living Social • Facebook Deals
  17. 17. What is Social Media?• Social Media describes the online tools that people use to share opinions, experiences, and perspectives with each other.• A few prominent examples of social media applications are:• Wikipedia (reference)• Facebook (social networking)• YouTube (video sharing)• Digg (news sharing)• Flickr (photo sharing)• These sites typically use technologies such as blogs, message boards, podcasts, and wikis to allow users to engage and interact with each other.
  18. 18. Social Media for SmallBusiness • Create connections and build relationships • Manage your brand and reputation online • Grow smarter and faster than your competitors• Establish you and your team as thought leaders and innovators• Improve search engine rankings which generates website traffic, inbound links and leads
  19. 19. Ways to use Social Media• Listening - using social media as “real time” research and gaining insights from listening to customers• Talking - using conversations with customers to promote products or services• Energizing - building brand stewardship; and identifying enthusiastic customers and using them to persuade others• Supporting - making it possible for customers to help each other• Embracing - turning customers into a resource for innovation• In order to achieve this, you must stay relevant and engage in the conversation and contribute to the community.
  20. 20. Facebook For Small Business Facebook? I thought that was for kids and college students? Nope. Businesses and professionals are the biggest growth area110 Million Active UsersMore women than menUsers primarily in US, Canada & UKLargest Growing Demographic is >28Largest Social Networking site in the worldHighly targeted advertising and socialinteractionAbility to interact with current and potentialcustomers
  21. 21. What the heck is Twitter? Twitter is a micro blogging platform composed entirely of 140 character answers to 1 simple question: “What are you doing?” or rather , “What are you interested in right now?” Interesting Twitter Facts:• 106 Million Accounts•  300,000 Accounts Every Day•  More then 3 billion requests a day•  600 Million searches a day•  55 Million Tweets a Day
  22. 22. Youtube for Business • Currently over 35% of all online video plays are made on YouTube • YouTube offers businesses, musicians, and anyone else a massive platform where they can broadcast their respective content.  • Like Twitter and other web 2.0 tools, YouTube helps with search engine rankings. • Once you start posting videos with valuable content and gain a following of viewers, you will begin to pop up more and more for various keywords.
  23. 23. Be a Connector……• Most powerful in a social network• Give without expecting to receive anything back• Connectors are the people that introduce you to others• Don’t just promote you, promote others and they will promote you which is MUCH MORE powerful
  24. 24. Questions?
  25. 25. FOR FURTHER INFORMATIONCanada Office USA Office303-1515 Britannia Road East  4909 Covewood CourtMississauga, ON, L4W 4K1  Glen Allen VA, 23060 Canada.  USA.Website: www.solsnet.com Facebook: facebook.com/solsnetEmail: info@solsnet.com Twitter: twitter.com/solsnet • .Tel: 905 405 8786  Youtube: youtube.com/solsnet Toll Free: 1-888-765-7776 Linkedin: linkedin.com/company/solsnet
  26. 26. THANK YOU!Ali Jawad (AJ) Rana Ayesha AhmedGeneral Manager Manager MarketingSolsnet.Com Solsnet.ComO: +1-905-405-8786 O: +1-905-405-8786E: aj@solsnet.com E: ayesha.ahmed@solsnet.comFb: facebook.com/ara9a Fb: facebook.com/aye5haTw: twitter.com/ajxtweet  Tw: twitter.com/ahmed_ayeshaLi: ca.linkedin.com/in/ajrana • . Li: ca.linkedin.com/in/ash2891