Chetochine Pop Zone 07
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Chetochine Pop Zone 07 - Presentation Transcript
- Estudio de los comportamientos para el Marketing, el Management, la Comunicación y las Ventas www.chetochine.com
- DEL SHOPPER USUARIO AL SHOPPER CLIENTE
- SITUACIÓN EN EUROPA •Imposibilidad de abrir nuevos puntos de venta •Ausencia de diferencias •Comparaciones de precios con Internet •Presencia del hard discount •Presencia de MDD/Primeros precios •Derrota de las marcas •Volatilidad de la clientela •Guerra de precios y de promociones •Costos de los medias TV periódicos
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