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C:\Fake Path\16401541 Ch15
C:\Fake Path\16401541 Ch15
C:\Fake Path\16401541 Ch15
C:\Fake Path\16401541 Ch15
C:\Fake Path\16401541 Ch15
C:\Fake Path\16401541 Ch15
C:\Fake Path\16401541 Ch15
C:\Fake Path\16401541 Ch15
C:\Fake Path\16401541 Ch15
C:\Fake Path\16401541 Ch15
C:\Fake Path\16401541 Ch15
C:\Fake Path\16401541 Ch15
C:\Fake Path\16401541 Ch15
C:\Fake Path\16401541 Ch15
C:\Fake Path\16401541 Ch15
C:\Fake Path\16401541 Ch15
C:\Fake Path\16401541 Ch15
C:\Fake Path\16401541 Ch15
C:\Fake Path\16401541 Ch15
C:\Fake Path\16401541 Ch15
C:\Fake Path\16401541 Ch15
C:\Fake Path\16401541 Ch15
C:\Fake Path\16401541 Ch15
C:\Fake Path\16401541 Ch15
C:\Fake Path\16401541 Ch15
C:\Fake Path\16401541 Ch15
C:\Fake Path\16401541 Ch15
C:\Fake Path\16401541 Ch15
C:\Fake Path\16401541 Ch15
C:\Fake Path\16401541 Ch15
C:\Fake Path\16401541 Ch15
C:\Fake Path\16401541 Ch15
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C:\Fake Path\16401541 Ch15

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  • 1. Chapter 15 Speaking Skills Mary Ellen Guffey, Business Communication: Process and Product, 4e Copyright © 2003
  • 2. Preparing an Oral Presentation
  • 3.
    • Identify your purpose.
      • Decide what you want your audience to believe, remember, or do when you finish.
      • Aim all parts of your talk toward your purpose.
    Preparing an Oral Presentation
  • 4.
    • Organize the introduction.
      • Get the audience involved.
      • Capture attention by opening with a promise, story, startling fact, question, quotation, relevant problem, or self-effacing story.
      • Establish your credibility by identifying your position, expertise, knowledge, or qualifications.
    Preparing an Oral Presentation
  • 5.
    • Organize the introduction.
      • Introduce your topic.
      • Preview the main points.
    Preparing an Oral Presentation
  • 6.
    • Organize the body.
      • Develop two to four main points. Streamline your topic and summarize its principal parts.
      • Arrange the points logically: chronologically, from most important to least important, by comparison and contrast, or by some other strategy.
    Preparing an Oral Presentation
  • 7.
    • Organize the body.
      • Prepare transitions.
        • Use “bridge” statements between major parts (I’ve just discussed three reasons for X; now I want to move to Y).
        • Use verbal signposts (however, for example, etc.).
      • Have extra material ready.
        • Be prepared with more information and visuals if needed.
    Preparing an Oral Presentation
  • 8.
    • Organize the conclusion.
      • Review your main points.
      • Provide a final focus. Tell your listeners how they can use this information, why you have spoken, or what you want them to do.
      • Plan a graceful exit.
    Preparing an Oral Presentation
  • 9.
    • 1. A promise
      • By the end of this presentation, you will be able to . . . .
    • 2. Drama
      • Tell a moving story; describe a serious problem.
    • 3. Eye contact
      • Command attention at the beginning by making eye contact with as many people as possible.
    Preparing an Oral Presentation Nine Techniques for Gaining and Keeping Audience Attention
  • 10.
    • 4. Movement
      • Leave the lectern area. Move toward the audience.
    • 5. Questions
      • Ask for a show of hands. Use rhetorical questions.
    • 6. Demonstrations
      • Include a member of the audience.
    Preparing an Oral Presentation Nine Techniques for Gaining and Keeping Audience Attention
  • 11.
    • 7. Samples/gimmicks
      • Award prizes to volunteer participants; pass out samples.
    • 8. Visuals
      • Use a variety of visuals.
    • 9. Self-interest
      • Audience wants to know “What’s in it for me?”
    Preparing an Oral Presentation Nine Techniques for Gaining and Keeping Audience Attention
  • 12. Designing and Using Graphics
  • 13.
    • Select the medium.
      • Consider the size of the audience and the degree of formality desired.
      • Consider cost, ease of preparation, and potential effectiveness.
    Designing and Using Graphics
  • 14.
    • Highlight the main ideas.
      • Focus on major concepts only.
      • Avoid overkill. Showing too many graphics reduces effectiveness.
      • Keep all visuals simple.
    Designing and Using Graphics
  • 15.
    • Ensure visibility.
      • Use large type for transparencies and slides.
      • Position the screen high enough to be seen.
      • Be sure all audience members can see.
    Designing and Using Graphics
  • 16.
    • Enhance comprehension.
      • Give the audience a moment to study a visual before discussing it.
      • Paraphrase its verbal message; don’t read it.
    Designing and Using Graphics
  • 17.
    • Practice using your visual aids.
      • Rehearse your talk, perfecting the handling of your visual aids.
      • Practice talking to the audience and not to the visual.
    Designing and Using Graphics
  • 18. Presentation Enhancers
  • 19.
    • Overhead Projector
      • Cost: Low
      • Audience size: 2-200
      • Formality level: Formal or informal
    Presentation Enhancers
  • 20.
    • Flipchart
      • Cost: Low
      • Audience size: 2-200
      • Formality level: Informal
    Presentation Enhancers
  • 21.
    • Write-and-wipe Board
      • Cost: Medium
      • Audience size: 2-200
      • Formality level: Informal
    Presentation Enhancers
  • 22.
    • Slide Projector
      • Cost: Medium
      • Audience size: 2-500
      • Formality level: Formal
    Presentation Enhancers
  • 23.
    • Computer Presentation Slides
      • Cost: Low
      • Audience size: 2-200
      • Formality level: Formal or informal
    Presentation Enhancers
  • 24.
    • Handouts
      • Cost: Varies
      • Audience size: Unlimited
      • Formality level: Formal or informal
    Presentation Enhancers
  • 25. Overcoming Stage Fright
  • 26.
      • Stomach butterflies
      • Pounding heart
      • Shortage of breath
      • Sweaty palms
      • Dry throat
      • Unsteady voice
      • Trembling hands
      • Wobbly knees
      • Tied tongue
    Overcoming Stage Fright Symptoms of Stage Fright
  • 27.
      • Select a familiar, relevant topic. Prepare 150 percent.
      • Use positive self-talk.
      • Convert your fear into anticipation and enthusiasm.
      • Shift the focus from yourself to your visuals.
    Overcoming Stage Fright Ways to Overcome Stage Fright
  • 28.
      • Give yourself permission to make an occasional mistake.
      • Ignore stumbles; keep going. Don’t apologize.
      • Make the listeners your partners. Get them involved.
      • Just before you speak, practice deep breathing.
    Overcoming Stage Fright Ways to Overcome Stage Fright
  • 29. Effective Telephone Calls
  • 30.
    • Making Calls
      • Plan a mini agenda.
      • Use a three-point introduction:
        • 1. Your name
        • 2. Your affiliation
        • 3. A brief explanation of why you are calling.
      • Be cheerful and accurate.
      • Bring it to a close.
      • Avoid telephone tag.
      • Leave complete voice-mail messages.
    Effective Telephone Calls
  • 31.
    • Receiving Calls
      • Identify yourself immediately.
      • Be responsive and helpful.
      • Be cautious when answering calls for others.
      • Take messages carefully.
      • Explain when transferring calls.
    Effective Telephone Calls
  • 32. End

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