Prã©sentation c arwidi 3 mai 2010

Towards an Innovation Union Preparation of the new EU Research and Innovation Strategy Charlotte Arwidi – Innovation policy

Europe 2020: Three interlinked priorities
1.) Smart growth : developing an economy based on knowledge and innovation
2.) Sustainable growth : promoting a more efficient, greener and more competitive economy
3.) Inclusive growth : fostering a high-employment economy delivering social and territorial cohesion

Europe 2020: Seven flagship initiatives Smart Growth Sustainable Growth Inclusive Growth Innovation « Innovation Union » Climate, energy and mobility « Resource efficient Europe » Employment and skills « An agenda for new skills and jobs » Education « Youth on the move » Competitiveness « An industrial policy for the globalisation era » Fighting poverty « European platform against poverty » Digital society « A digital agenda for Europe »

Innovation Union

Orientations
Base future growth on knowledge and innovation
Importance of innovation for all sectors and for SMEs
Re-focus R&D and innovation policy on societal challenges
climate, resource efficiency, health, demographic change
Strengthen innovation chain – from ideas to market
Accelerate the path from innovative ideas to new products and services
Address innovation in a broad sense : technological & non-technological; public, private and third sector

Major actions under consideration (1)
Launch “European Innovation Partnerships”
In focused themes
Europe 2020 identifies bioeconomy, key enabling technologies, independent and active living
Challenge based approach ,
Bringing together relevant instruments (R&D, finance, public procurement, standard setting, ..)
Partnership between EU, national levels
Businesses, public authorities, users

Major actions under consideration (2)
A single market for research and innovation
Achieve the EU patent and stimulate use of IPRs
Accelerate standard setting
Researcher mobility
Access to finance
Partnership with EIB Group to raise additional capital for start ups, innovative SMEs and growing businesses
Realise a European venture capital market
Public procurement of innovation
Enable public services to benefit from new technologies and innovations
Provide opportunities for innovative businesses & SMEs, overcome fragmentation of procurement markets
World class knowledge base
Coordinated investments, exploiting the Community legal framework for research infrastructures

Where do we go from here?
May Competitiveness Council
June European Council 2010: approval of Europe 2020.
July informal Competitiveness Council: discussion on research and innovation
September : adoption by Commission of research and innovation plan
October Competitiveness Council : discussion on research and innovation plan
October informal European Council: Heads of State debate on research and innovation

Regional dimension of new EU Research and Innovation Strategy
Possible regional orientations
Smart specialisation
Link and open up regional research and innovation systems
Align future cohesion policy with Europe 2020

Towards a “European Creative Industry Alliance”
Because creative and cultural industries are:
… one of the most dynamic emerging sectors in Europe
… important drivers of innovation in other sectors
… more and more at the focus of political attention

Towards a European Creative Industry Alliance: possible set-up Initial phase Full roll out

Design as a horisontal innovation activity
Commission Staff Working Document of 7 April 2009
« Design as a driver of user-centred innovation »
In short, the document..
… analyses the contribution of design to innovation;
… broadens the concept of design from a policy perspective;
… concludes that design has untapped potential as driver of competitiveness and innovation as not all companies, sectors and Member States make full use of design;
… suggests that design could be an integral part of European innovation policy.

What the Commission says about design and innovation…
Françoise Le Bail Deputy Director-General DG Enterprise and Industry:
http://www.lelieududesign.com/ils-parlent-du-lieu#content-core-inner
Jean-Noël Durvy Director Innovation Policy:
http://www.innovationlejournal.com/spip.php?page=article_videoj&id_article=5017

What the Council says about design and innovation…
[The Council] « CONSIDERS that the European Innovation Plan should include all forms of innovation in both the public and the private sector, including non-technological innovation, research-based innovation, innovation in services, design and eco-innovation »
Source: Council Conclusions « towards a competitive, innovative and eco-efficient Europe ─ a contribution by the Competitiveness Council to the post-2010 Lisbon agenda »

What the Ambassadors of the European Year of Creativity and Innovation say about design…
« Promote design processes, thinking and tools, understanding the needs, emotions, aspirations and abilities of users »
Source: Manifesto for Creativity and Innovation in Europe

Open public consultation on design 2009
Aim of consultation: to find out if more should be done at EU level to support design and – if so – what
In total, 535 replies

The consultation on design and innovation attracted great interest
Country
Germany
Netherlands
Spain
UK
France
Total replies
68
62
52
38
35
309 organisations and 226 private persons (535 in total) replied

The response to the consultation on design and innovation was very positive
91 percent of responding organisations consider that design is very important for the future competitiveness of the EU economy;
91 percent consider that initiatives in support of design should be taken at EU level;
96 percent think that initiatives in support of design should be an integral part of innovation policy in general;
74 percent think that design should be part of EU innovation policy.

About the main barrier to better use of design…
What are the most serious barriers to better use of design in Europe, if any? (Multiple answers possible)
Lack of awareness and understanding of the potential of design among policy makers >78 percent of organisations
Lack of knowledge and tools to evaluate the rate of return on design investment >64 percent of organisations
Lack of awareness and understanding among potential design customers, i.e. private and public organisations >63 percent of organisations
…

Possible next steps
The launch of an initiative as part of the new European Innovation Policy?
An initiative to develop priorities and joint actions
Improve evidence base on design
Addressing innovation skills, including design
Mainstreaming design into other policy areas
Possible label for European design

Thank you for your attention! [email_address]

Prã©sentation c arwidi 3 mai 2010

by Javier Ruiz

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Prã©sentation c arwidi 3 mai 2010 Presentation Transcript