BY Javier Bermejo
 Type: Energy drink Dietrich Mateschitz an Austrianentrepreneur developed the Red BullEnergy Drink brand Manufacturer: ...
 From the makers of one of the originalenergy drinks comes Red Bull Cola, a newcola with a twist. Its the first major br...
Red Bull targets young people andathletes, two market segments that areattractive but hard to conquer. That also the one...
 Red Bull contains Taurine,glucuronolactone, caffeine, B-vitamins,sucrose, and glucose.  Cocaine was also listed unoffic...
Red Bull operates in more than 100countries, and as it was the one whobrought the concept of energy drinks,it leads the t...
 In association with Renault Co. whichmanufactures car engines for sports cars,Red Bull is also into Formula 1 racing. R...
 Red Bull brand equity is the strong,favourable and unique brand associations inthe memory of customers. Two sources of ...
 1.) Recognition; and 2.) Recall. The buy decisions are made at the point ofpurchase, then brand name, logo,packaging an...
Red bull javi bermejo
Red bull javi bermejo
Red bull javi bermejo
Red bull javi bermejo
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Red bull javi bermejo

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Red bull javi bermejo

  1. 1. BY Javier Bermejo
  2. 2.  Type: Energy drink Dietrich Mateschitz an Austrianentrepreneur developed the Red BullEnergy Drink brand Manufacturer: Red Bull GmbH Country of origin:  Austria Introduced in 1987 Colour: Amber Variants: Original Sugar free Related products: Red Bull Cola
  3. 3.  From the makers of one of the originalenergy drinks comes Red Bull Cola, a newcola with a twist. Its the first major brand extension for thecompany and theyre setting it apart fromother similar soft drinks and from RedBull itself by taking pride in being "strongand natural."
  4. 4. Red Bull targets young people andathletes, two market segments that areattractive but hard to conquer. That also the one’s who fall within theage line of 16 to 24 yrs.And also as it is a premium and costlydrink so it targets people with highincome.
  5. 5.  Red Bull contains Taurine,glucuronolactone, caffeine, B-vitamins,sucrose, and glucose.  Cocaine was also listed unofficially as aningredient in Red Bull Cola in an incident inGermany, where after a small amount ofcocaine was discovered in Red Bull colasold in there, the country reacted by issuinga full Red Bull Recall in several states.
  6. 6. Red Bull operates in more than 100countries, and as it was the one whobrought the concept of energy drinks,it leads the table in the market followedby this 3 competitors.The Coca Cola companyThe Gatorade companyAnd PepsiCo, Inco…
  7. 7.  In association with Renault Co. whichmanufactures car engines for sports cars,Red Bull is also into Formula 1 racing. Red Bull has a higher stake in comparisonto Renault.
  8. 8.  Red Bull brand equity is the strong,favourable and unique brand associations inthe memory of customers. Two sources of brand equity for Red Bull:1.) Brand Awareness; and 2.) Brand Image.Red Bull has well defined tactics for bothsources.
  9. 9.  1.) Recognition; and 2.) Recall. The buy decisions are made at the point ofpurchase, then brand name, logo,packaging and the other elements of brandrecognition are important factors. If the buy decision is made before arrivingat the point of purchase, then brand recall iscentrally important.

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