Mission:
Become a leader in Network System
     Management Solutions
Proteligent: About Us
The Birth of Proteligent
•   Spun-off from ICE Consulting

Management Team
•   Uzair Sattar (CEO)
  ...
Proteligent: About Us
Management Team (Continued)

•   Dr. A. Chekfa (Director, Software Development)
    15+ years of mul...
Proteligent: About Us
Board of Advisors
•   Barbara J. Britton
    20+ years executive management experience at Pac Bell, ...
What is the problem?
Today’s IT Infrastructure is Mission Critical

                IBM PS/2            IBM PS/2
         ...
BirdsEye System Monitoring
BirdsEye Technology
Target Systems     BirdsEye Server                                               Web Browsers
        ...
NSM Software Market
$ Billions

10.0

 9.0                                                   8.6
                         ...
Another View of The Target Market
                                            Agriculture
                                ...
Sweet Spot of The Target Market
                                                    Agriculture
                          ...
Positioning
Cost
                           HP Openview
$50K                       IBM Tivolli



 $5K
 $2K               ...
Competitive Matrix


Company Name                             Proteligent    Ipswitch         Quest        Freshwater
Prod...
Server Downtime = Lost Revenue & Cost
              $500,000                                              60

            ...
Beta Partners
• UC Berkeley - Haas School Of Business
• Palo Alto Medical Foundation
• Yamaoka
• Hoefer & Arnett
• America...
Go To Market Timeline

 Beta Program


                      Launch
                       7/14

                         ...
Channel Structure (details)


  Direct Sales         Strategic Partners       Resellers
  • Proteligent site   • S/W Partn...
Roadmap

                                 AppsEye PRO

                              AppsEye

                          Ne...
Roadmap
             Monitoring                          Monitoring + Management
Systems      BirdsEye                    ...
Income Statement – Base Case
                          FY 01        FY 02       FY 03      FY 04      FY 05
Revenue       ...
Income Statement
25,000,000
               Revenue       Expenses
20,000,000


15,000,000


10,000,000


 5,000,000


    ...
Revenue vs. Net Income
25,000,000
               Revenue   Net Income
20,000,000


15,000,000

10,000,000

 5,000,000


  ...
Net Income Margin
           200%
                                Total Expenses Margin
           150%
                  ...
Investment Plan
Uses of Capital ($5M):
• Flesh out team
• Business development efforts: Strategic Partners,
  VARs, OEM an...
Reference
Proteligent

Goals
1. Develop Smart and Simple System and Network
   Monitoring Software for the IT Industry
2. Provide a ...
Pricing
BirdsEye Pricing Structure as of 2/17/03

Base Price (includes 5 Nodes)                     $   595.00

Birdseye S...
NSM Software Market
                    Network and Systems Management (NSM) is comprised of products and services that
  ...
SMB a Big Opportunity
                                       SMB Make Up 99% of All US Businesses and
                    ...
Key Drivers for Purchasing Servers in SMB


                  Drivers of Server Adoption

 Small Businesses               ...
BirdsEye Promotion Plan


Press       Product       Viral        Trade      Advertising
Releases    Reviews       Campaign...
Competition: Big Brother
•   Started off as Open Source and still available
•   BB4 Purchased by Quest in Mar 2002
•   Que...
Competition: Freshwater
• SiteScope is monitoring product
• Freshwater purchased by Mercury Interactive in May
  2001 for ...
Competition: Ipswitch
• Lexington MA privately held company
• Approx $20M in Revenue
• Three major product areas
   ♦   Me...
Ipswitch’s What’s Up Gold
WUG: Network and System Monitor
• Focused on network and application resources
• High level of user knowledge required, se...
WUG: Vital Information is Buried
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Javed Sample VC Presentation 4

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This is the presentation I created while at Proteligent to present the company to investors

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Transcript of "Javed Sample VC Presentation 4"

  1. 1. Mission: Become a leader in Network System Management Solutions
  2. 2. Proteligent: About Us The Birth of Proteligent • Spun-off from ICE Consulting Management Team • Uzair Sattar (CEO) Founder ICE Consulting Inc 1998, 21+ Employees, $7-8M revenues, MBA San Jose State • James Diamond (COO) Founders ICE Consulting Inc 1998, 21+ Employees, $7-8M revenues, MBA San Jose State • Ali Daimee (VP, Software Operations) VP of Software, Sega, Nortel, Sun, Oracle, Compaq. Over 25+ years experience development, program management • Javed Mohammed (VP, Marketing & Sales) Director of Marketing VideoTel, Toshiba, AMD, 20+ years experience in marketing, business development, and engineering
  3. 3. Proteligent: About Us Management Team (Continued) • Dr. A. Chekfa (Director, Software Development) 15+ years of multi-disciplinary design experience in software architecture, KLA- Tencor, Cradle technologies • Nicole Mössinger, Director of MarCom 15+ years Marketing communications experience, including web design and intranet development. Managed own consulting firm and held positions in Marketing and IT at SMART Modular Technologies • Sid Batra, Director of Business Development Over 10+ years Sales & Marketing experience in design services, B2B, distribution including Avnet, HelloBrain, Allied Electronics
  4. 4. Proteligent: About Us Board of Advisors • Barbara J. Britton 20+ years executive management experience at Pac Bell, AT&T, NCR and BEA Systems for services BUs, S/W development. M&A. President BEA’s Integration BU • Brian Fitzgerald 20+ years executive management experience CEO PublicMind, Executive VP of WW Operations Intuit, Claris, General technology and Apple Computer resident, Worldwide Operations for Intuit • Art Raitano Senior executive positions at UB Investment services, a subsidiary of Union Bank, Merrill Lynch, and Shearson Lehman. COO & CFO Hoefer & Arnett. Board of Directors • Barbara Britton, Uzair Sattar, James Diamond
  5. 5. What is the problem? Today’s IT Infrastructure is Mission Critical IBM PS/2 IBM PS/2 Server IBM PS/2 Repeater Router Firewall Server Server Server System Down Events Mean: • Lost Time, Data, & Urgent Deliverables • Extensive Troubleshooting What if you can prevent Down Time? • Simple Easy to use System monitoring tool • BirdsEye is the Solution
  6. 6. BirdsEye System Monitoring
  7. 7. BirdsEye Technology Target Systems BirdsEye Server Web Browsers CORBA Windows BE Object Services System Client RedHat Linux BE Data Collection HTML Builder System Client Sun Solaris BE System Client Network PING Device Printer or PING Scanner
  8. 8. NSM Software Market $ Billions 10.0 9.0 8.6 8.0 Availability & 8.0 7.5 Performance 6.8 7.0 7.0 6.3 6.4 6.6 $1.9 Billion 6.0 5.0 4.0 Network 3.0 Management 2.0 $1.0 Billion 1.0 0.0 DBMS Mgmt. 1999 2000 2001 2002 2003 2004 2005 2006 $0.9 Billion 2001 – $6.4B Gartner forecasts growth of 6% 01 – 06 Source: Gartner, August 2002
  9. 9. Another View of The Target Market Agriculture Mining Utililities Construction Manufacturing 5.6M Businesses Retail trade 99.85% are SMB Transportation Administrative Accomodation Other Service Non-classified Information Finance 1 to 19 Employees Real Estate Professional S&T 20 to 99 Employees Management 100 to 499 Employees Educational Health care 500+ Employees Entertainment Source: SBA, US Census Bureau 1999
  10. 10. Sweet Spot of The Target Market Agriculture Mining Utililities Construction Manufacturing Retail trade Transportation Administrative Accomodation Other Service Non-classified 270,000 companies Information 5-10% market share Finance 1 to 19 Employees Real Estate Professional S&T 20 to 99 Employees Management 100 to 499 Employees Educational Health care 500+ Employees Entertainment Source: SBA, US Census Bureau 1999
  11. 11. Positioning Cost HP Openview $50K IBM Tivolli $5K $2K Mercury (Sitescope) Quest (Big Brother) $1K Ipswitch (Whatsup Gold) Proteligent (BirdsEye) BirdsEye $0K Features
  12. 12. Competitive Matrix Company Name Proteligent Ipswitch Quest Freshwater Product Name BirdsEye What's Up Big Brother Sitescope User Experience Level Reqd Minimal High High High Install-to-up & running 1Hour 1-4 Days 3-7 Days 2-7 Days Ease of Use & Install Experience Easy Complex Very Complex Complex X-Platform (Win / RH Linux / Solaris) Yes Win Yes Yes Monitors 7 Vital signs Yes No Yes Yes Cost Server / Client / Service ($) 595 / 49 / 345 795 / 0 / 345 695 / 39 / 375 2000 / 79 / 399
  13. 13. Server Downtime = Lost Revenue & Cost $500,000 60 $400,000 50 40 $300,000 30 $200,000 20 $100,000 10 $0 0 25E 50E 100E 200E Lost Revenue $/yr. $6,727 $26,906 $107,625 $430,500 Unplanned Server $1,095 $4,380 $17,520 $70,080 Outage Cost $/yr. ROI 5 12 26 53 Source: Network Buyers Guide & Proteligent
  14. 14. Beta Partners • UC Berkeley - Haas School Of Business • Palo Alto Medical Foundation • Yamaoka • Hoefer & Arnett • American Predator • Tropian • InCal
  15. 15. Go To Market Timeline Beta Program Launch 7/14 PC Expo 9/3 Web/Direct Sales Promotion/Reviews VAR & Strategic Partner Development May Jun Jul Aug Sep Oct Nov Dec 2003
  16. 16. Channel Structure (details) Direct Sales Strategic Partners Resellers • Proteligent site • S/W Partners • VARs Intuit • Download.com • Distribution • IT Service Providers • Tucows.com Eclypse, IBM , • Systems • Affiliates IKON Office Integrators • Amazon • System OEMs • IT Solution • Egghead Gateway, Dell, HP Providers • Networking OEMs • Mail Order 3Com, LinkSys Catalogs SMB Customers
  17. 17. Roadmap AppsEye PRO AppsEye NetsEye PRO NetsEye BirdsEye PRO BirdsEye 2003 2004 2005 2006 2007
  18. 18. Roadmap Monitoring Monitoring + Management Systems BirdsEye BirdsEye PRO • Monitor 7 Vital Signs • "Smart Diagnostics" (Knowledge • Auto-Detects Clients base) • History and Limited Reporting • DB support/Root Cause Analysis • Notification • Full Reporting, Graph and Analysis • Local Application Monitoring • Virus Warning Networking NetsEye NetsEye PRO • Network Performance Monitoring • Security monitoring • Network Topology Discovery & • Intrusion Detection Mapping • AI for Problem resolution • Integration of Sniffing Tools • Integrate with 3rd part suites Applications AppsEye AppsEye PRO • Apps Performance & Availability • API for customization • Limited Diagnostic capability • Apps planning, deployment, • App sharing monitored security • Early warning resource • Integrate with Enterprise tools limitations • Diagnosis resolution • Security and Virus warnings • Preventative maintenance tools
  19. 19. Income Statement – Base Case FY 01 FY 02 FY 03 FY 04 FY 05 Revenue 1,357,353 4,459,256 8,888,366 19,549,870 23,623,621 % Growth 229% 99% 120% 21% Expenses Management Salary 695,748 860,200 1,172,995 1,348,944 1,416,392 % Growth 24% 36% 15% 5% Office Expenses 552,960 713,040 1,048,704 1,258,445 1,384,289 % Growth 29% 47% 20% 10% Product Development 540,000 1,010,000 1,750,000 2,012,500 1,811,250 % Growth 87% 73% 15% -10% Product Support 54,000 180,000 420,000 630,000 756,000 % Growth 233% 133% 50% 20% Marketing Expense 621,000 1,040,000 2,320,000 3,132,000 4,228,200 % Growth 67% 123% 35% 35% Total Expenses 2,463,708 3,803,240 6,711,699 8,381,889 9,596,131 % Growth 54% 76% 25% 14% Net Income/Loss -1,106,355 656,016 2,176,667 11,167,981 14,027,490 % Growth 232% 413% 26% NI Margin -82% 15% 24% 57% 59%
  20. 20. Income Statement 25,000,000 Revenue Expenses 20,000,000 15,000,000 10,000,000 5,000,000 0 FY 01 FY 02 FY 03 FY 04 FY 05
  21. 21. Revenue vs. Net Income 25,000,000 Revenue Net Income 20,000,000 15,000,000 10,000,000 5,000,000 0 FY 01 FY 02 FY 03 FY 04 FY 05 -5,000,000
  22. 22. Net Income Margin 200% Total Expenses Margin 150% NI Margin 100% Margin % 50% 0% 1 2 3 4 5 -50% Years -100%
  23. 23. Investment Plan Uses of Capital ($5M): • Flesh out team • Business development efforts: Strategic Partners, VARs, OEM and other channels • Begin next product release • Multiple Product company (BirdsEye, NetsEye, AppsEye) • Establish Brand Name recognition
  24. 24. Reference
  25. 25. Proteligent Goals 1. Develop Smart and Simple System and Network Monitoring Software for the IT Industry 2. Provide a robust product (and service) at a value price, with promotion starting with the Web 3. Establish Strategic Partnerships with Key Customers 4. Measure success by how many lives we can positively impact
  26. 26. Pricing BirdsEye Pricing Structure as of 2/17/03 Base Price (includes 5 Nodes) $ 595.00 Birdseye Support 1 yr Basic Support (& upgrades) $ 345.00 Basic pkg all for less than a thousand dollars! $ 940.00 Each Pack of additional 5 Nodes $ 49.50 e.g. 10 nodes pkg price $ 1,187.50 e.g. 15 nodes pkg price $ 1,435.00 e.g. 20 nodes pkg price $ 1,682.50 e.g. 25 nodes pkg price $ 1,930.00
  27. 27. NSM Software Market Network and Systems Management (NSM) is comprised of products and services that monitor and manage IT infrastructure components and the applications and services that infrastructure provides. Application Database Output Job Management Management Management Scheduling Application Level Management IT Asset Management Service Management IT Service Desk Availability & Performance Configuration Job Management Management Scheduling Systems Level Management Fault Performance Inventory & Configuration Management Management Management Network Level Management Source: Updata Capital Availability & Performance – Products monitor server availability and performance, reduce down time, address CPU usage and availability of disk resources and recovery. Four stages of A&P involve real-time monitoring, data analysis, capacity planning, and tuning.
  28. 28. SMB a Big Opportunity SMB Make Up 99% of All US Businesses and Employ 58% of the US Workforce Represent a Very Stable Segment of the US Networking Spend in 2000 Economy (Software & Hardware Excluding Servers) No. Employees 2000 Spend % $ SMB 0 - 99 $ 8.50 B 58% 100 - 249 $ 3.03 B 21% 250 - 499 $ 1.47 B 10% Source: AMI Partners, Inc. 500 - 999 $ 1.68 B 11% Total $14.68 B 100% Source: AMI Partners
  29. 29. Key Drivers for Purchasing Servers in SMB Drivers of Server Adoption Small Businesses Medium Businesses Web Serving Web Serving Networking Email Email Application Development Application Development Networking File & Print File & Print Source: AMI Partners
  30. 30. BirdsEye Promotion Plan Press Product Viral Trade Advertising Releases Reviews Campaign Shows News Trade Press User PC Expo, Google, Coverage Coverage, Groups, COMDEX Overture, Awards Discussion VAR Groups Business SMB Customers & Channel Partners
  31. 31. Competition: Big Brother • Started off as Open Source and still available • BB4 Purchased by Quest in Mar 2002 • Quest 2001 Rev $245M • Broad range of product areas • Big Brother Pro is for commercial use • Price $695+ (node cost )
  32. 32. Competition: Freshwater • SiteScope is monitoring product • Freshwater purchased by Mercury Interactive in May 2001 for $147M • Mercury 2001 Rev $361M • Broad range of product areas • Freshwater operates as a subsidiary • Price $2.2K (inc service)
  33. 33. Competition: Ipswitch • Lexington MA privately held company • Approx $20M in Revenue • Three major product areas ♦ Messaging imail server ♦ WhatsUp Gold ♦ FTP Server • WhatsUp is more network focused for SMB • Price $1.1K (inc support)
  34. 34. Ipswitch’s What’s Up Gold
  35. 35. WUG: Network and System Monitor • Focused on network and application resources • High level of user knowledge required, setup required to extract usage and performance information • Needs Somix Technologies’ Denika tool to get up-to-the- minute Hard disk, CPU and memory status • Knowledge of SNMP required to utilize tool • Does provide event-based notification • Application and network focused
  36. 36. WUG: Vital Information is Buried

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