the Sunshine
Generation
Internet Generation Echo Boomers
the Boomlet
Nexters
Nintendo Generation
the Digital Generation
Ge...
DISCLAIMER
Every individual should be respected and
listened to without pre-conceptions. This
presentation is not meant to...
THANK YOU
If you want to go where
you have never been, you
have to do what you have
never done!
IT MAY TAKE A VILLAGE TO RAISE A
CHILD, BUT IT TAKES A SOCIETY TO
RAISE A GENERATION
E C O N O M I C C O N D I T I O N S
S...
8
46.9 M,
20.7%
66.9 M,
29.5%
74.9 M,
33.0%
38.1 M,
16.8%
Millennials almost as large as boomers
Millennials
Gen X
Boomer
...
CHANGING GENERATIONS
AND TECHNOLOGY
Generation Y Echo Boom
Net GenerationMillennials
ATTITUDES ……..
TV
Generation
“Boomers”
PC
Generation
“Gen X”
Net
Generation
“Millennials”
Web What is it? Web is a tool We...
MILLENNIALS AND TECHNOLOGY
BT: Born with technology
Do not know a world without internet and
smartphones
The pacifier has ...
INTERESTING TID-BITS ABOUT MILLENNIALS
Interaction with people not face to face but through
screen
Always anxious about wh...
MILLENNIALS AND NARCISSISM
Branding one self is important
Watch reality TV shows which are documentaries
about narcissist
...
MILLENNIALS AND RELIGION
The trend with “Millenials started in reformation
when Martin Luther told Christians they didn’t
...
MILLENNIALS AND CLASS
The middle class of today is like the rich class
of the past
Live in a world of abundance
Feel entit...
MILLENNIALS AND CLASS
However, many feel the promised land never
arrived.
MILLENNIALS AND CHOICE
The Market economy has spilled over into the
market of relationships with the Internet
So much choi...
MILLENNIALS ARE COOL
Millennials are bright, creative, and believe
anything is possible
They challenge convention and that...
MILLENNIALS AND MEDIA
Magazines and reality TV takes famous people
doing everyday things
Emulate celebrities to become mic...
INTERESTING TID-BITS ABOUT MILLENNIALS
Sheltered and fed Self-esteem soup everyday:
Be smart-you are special
Connect 24/7
...
MILLENNIAL CULTURE
1. Racially and ethnically
diverse nearly 35%
minorities. Latinos
16%, Black 14%
2. plugged in since th...
INTERESTING TID-BITS ABOUT
MILLENNIALS
1. Gen Y , Ask Why more often and boomer parents
explain
actions, consequences, bac...
INTERESTING TID-BITS ABOUT
MILLENNIALS
1. Big dreams
2. Feel they’re entitled
3. Disrespectful of authority, Argue, Negoti...
INTERESTING TID-BITS ABOUT
MILLENNIALS
1. Easy Mobile access to information
, Google, Twitter but may lack the skills to
a...
INTERESTING TID-BITS ABOUT
MILLENNIALS
1. Many choices leading to
freedom, possibilities, excitement as well as
confusion ...
INTERESTING TID-BITS ABOUT
MILLENNIALS
1. Multi-tasking
2. Multi-media over text
3. Random access to information
4. Networ...
REFERENCES
Time: The Me Me Me generation by Joel Stein
The Millennials: Tuning in to the Plugged-in Generation Presentatio...
Generation y millennials
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Generation y millennials

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An overview of Generation Y also known as Millennials.

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  • Looking at the generations today:One in five are Millennials
  • Generation y millennials

    1. 1. the Sunshine Generation Internet Generation Echo Boomers the Boomlet Nexters Nintendo Generation the Digital Generation Generation Y and Millennials Javed Mohammed Marketing Consultant Javed_mohammed@hotmail.com A K2 Vista Production
    2. 2. DISCLAIMER Every individual should be respected and listened to without pre-conceptions. This presentation is not meant to describe all Millenials or to Stereotype them. It describes some of the many well known traits associated with them.
    3. 3. THANK YOU If you want to go where you have never been, you have to do what you have never done!
    4. 4. IT MAY TAKE A VILLAGE TO RAISE A CHILD, BUT IT TAKES A SOCIETY TO RAISE A GENERATION E C O N O M I C C O N D I T I O N S S O C I E TA L N O R M S P O L I T I C A L E V E N T S M A J O R C R I S E S
    5. 5. 8 46.9 M, 20.7% 66.9 M, 29.5% 74.9 M, 33.0% 38.1 M, 16.8% Millennials almost as large as boomers Millennials Gen X Boomer Silent/Greatest Source: Census 2010 Millennial population U S Adult Population - 2010
    6. 6. CHANGING GENERATIONS
    7. 7. AND TECHNOLOGY Generation Y Echo Boom Net GenerationMillennials
    8. 8. ATTITUDES …….. TV Generation “Boomers” PC Generation “Gen X” Net Generation “Millennials” Web What is it? Web is a tool Web is oxygen Community Personal Extended Personal Virtual Perspective Local Multi- national Global Career One career Multiple careers Multiple reinventions Loyalty Corporation Self Soul Authority Hierarchy Unimpressed Self as expert Source: Educause
    9. 9. MILLENNIALS AND TECHNOLOGY BT: Born with technology Do not know a world without internet and smartphones The pacifier has been replaced with the iPhone Always connected and interrupt driven Avg 99 texts per day (Pew) Primarily interact/socialize with peer age group, and do not relate well to adults
    10. 10. INTERESTING TID-BITS ABOUT MILLENNIALS Interaction with people not face to face but through screen Always anxious about what they may be missing out on. Some suffer phantom pocket-vibration syndrome Reputation is based on number of friends and followers, views etc. Leads to artificial inflation on sites like Facebook, LinkedIn
    11. 11. MILLENNIALS AND NARCISSISM Branding one self is important Watch reality TV shows which are documentaries about narcissist Narcissism originated with Narcissus in Greek mythology who fell in love with his own image reflected in a pool of water. (Wiki) Now defined by egotism, vanity, pride, or selfishness.
    12. 12. MILLENNIALS AND RELIGION The trend with “Millenials started in reformation when Martin Luther told Christians they didn’t need the church to talk to God. At end of 18th century in romantic period artists stopped using their work celebrate God, and started using it to express themselves.” Joel Stine, Time
    13. 13. MILLENNIALS AND CLASS The middle class of today is like the rich class of the past Live in a world of abundance Feel entitled Transition to adulthood initially created with teenager phase and now grown even longer with emerging adulthood/twixters Big decisions, starting work, getting married, having children being postponed
    14. 14. MILLENNIALS AND CLASS However, many feel the promised land never arrived.
    15. 15. MILLENNIALS AND CHOICE The Market economy has spilled over into the market of relationships with the Internet So much choice, so many disappointments Example: The Bachelor reality show reflects takes speed-dating to a new level. Want the privileges without responsibility As time and technology moving so fast even Millenials can be broken down into subcultures and micro-generations even amongst their own siblings
    16. 16. MILLENNIALS ARE COOL Millennials are bright, creative, and believe anything is possible They challenge convention and that leads to both innovation and stress They want new experiences than material goods. Eg car ownership in this segment is down. Cool reserved but not passionate Knowledgeable but passive.
    17. 17. MILLENNIALS AND MEDIA Magazines and reality TV takes famous people doing everyday things Emulate celebrities to become micro-celebrities Average 1 year old has more images of themselves than a kings of the past A generation defined by how they react to challenges that come their way and how we react to them. For school assignments 67% go online, 10% library, 9% ask and 5% look in a textbook
    18. 18. INTERESTING TID-BITS ABOUT MILLENNIALS Sheltered and fed Self-esteem soup everyday: Be smart-you are special Connect 24/7 Super-confident Unrealistic expectations about life, work, relationships Want the ideal job, car, spouse,… Young women outpacing the boys, academically, focus and as leaders Grade inflation, makes them think they are smarter than they are
    19. 19. MILLENNIAL CULTURE 1. Racially and ethnically diverse nearly 35% minorities. Latinos 16%, Black 14% 2. plugged in since they were babies 3. Live in a global 24-7 world 4. More homework less housework 5. Fathers have more prominent role in parenting
    20. 20. INTERESTING TID-BITS ABOUT MILLENNIALS 1. Gen Y , Ask Why more often and boomer parents explain actions, consequences, backstory, options, etc. 2. Gen Y master negotiators 3. Learn using technology, online, collaborate, in time and place of their choosing. 4. Raised in Self-Esteem generation, needs lots of praise and feedback that they are valued and cared for. 5. Somewhat feel disconnected, with existence and meaning of life 6. We’re prepping students for technologies and jobs that don’t exist as information doubles every xx hours.
    21. 21. INTERESTING TID-BITS ABOUT MILLENNIALS 1. Big dreams 2. Feel they’re entitled 3. Disrespectful of authority, Argue, Negotiate 4. Multi-tasking 5. Tech savvy and defined by technology, can’t live with out it. 6. Difficulty prioritizing, focusing and easily distracted 7. Self confident and over-confident told they can do anything 8. Liberal and more tolerant of diversity
    22. 22. INTERESTING TID-BITS ABOUT MILLENNIALS 1. Easy Mobile access to information , Google, Twitter but may lack the skills to assimilate it. 2. Watch events in real time via the internet, cable, … 3. Low Empathy, anxiety and uncertainty 4. Self-absorbed 5. Postponed adulthood 6. Fear, Uncertainty and Doubt: Unsure about future 7. Frequent job changes, looking for fulfillment
    23. 23. INTERESTING TID-BITS ABOUT MILLENNIALS 1. Many choices leading to freedom, possibilities, excitement as well as confusion and fear 2. Easily overwhelmed by information and events. 3. Tech savvy but poor relationships skills. 4. Due to safety concerns over-protected 5. They may be over-confident—they’ve been 6. Not experience failure, or lack coping skills to address down times 7. Rapid access to information from multiple
    24. 24. INTERESTING TID-BITS ABOUT MILLENNIALS 1. Multi-tasking 2. Multi-media over text 3. Random access to information 4. Networked interactions with multiple people 5. Just-in-time learning 6. Immediate rewards 7. Relevant, useful, fun learning 8. Have Helicopter parents that hover over children or snowplow parents who clear the way 9. Need F2F real interaction with people
    25. 25. REFERENCES Time: The Me Me Me generation by Joel Stein The Millennials: Tuning in to the Plugged-in Generation Presentation What’s in a Name? Digital Natives, Millennials, Net Generation Marilyn Puchalski Plus lots of gems from all over the web All Images are from web and copyright of respective owners.
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