KEY POINTS REQUIRED• Internet• Google AdSense• Online survey• Ghostwriter or freelance writer• PayPal• Blog (optional)• Copywirter
INSTRUCTIONS PLANNING AN EBOOKInternet• Use a mix of creativity and business smarts and create an eBook that people would want to read. Use keyword search tools to find out exactly what subjects people search for online.• Choose at least 20 subjects that are the most marketable and typically get at least 30,000 to 50,000 hits a day. Whittle the list to a few by using the criteria of uniqueness and whether the topics are saturated on the Internet.Google Adsense• Sign up for Google AdSense. Create a one-page website with a survey asking what people think of your eBook idea or what they may want to see. Google AdSense helps bring traffic to your survey site by placing ads on the page that pertain to your website topic. Eventually, you will use this to get visitors to your eBook site.
CREATING THE EBOOKOnline survey• Study the data on your survey after just a few days and start to create your eBook using any word-processing program. Keep the book under 40 pages and on topic to keywords you researched earlier.Ghostwriter or Freelance writer• Hire a ghostwriter after writing a few of your own eBooks and selling them independently through eBay or your website. Once you start turning healthy profits, it is best to have other people do the writing.• Look for bargain ghostwriters and general content producers through outsourcing sites such as RentACoder. You can advertise your eBook project there and get bids from freelance writers.• Request use of SEO, or search engine optimization, in your eBooks. This means your eBooks contain keywords that enable the books to place high on search engines such as Google.
MARKETING• Start selling your eBooks on your website using Google AdSense. If you paid attention to trends and start offering multiple eBooks on a weekly basis, you could be selling many of these and turning in big profits.Set a PayPal• Set up commerce on your website using PayPal so customers can buy and download your eBooks.• Market your eBooks through methods other than relying exclusively on SEO and AdSense. Use mass email marketing to certain groups you know would be interested.• Visit forums on the net that pertain to the subject of your eBook. Leave a link to your website in one of them and your site likely will receive visitors within days if not hours.
Marketing…Blogger• Find blogs on the net that write about the subjects of your eBooks. Ask the bloggers to review your eBook or start your own blog if you can find time to write regularly. Buy an ad on a blog that is not yours but relates to the topic of your eBook.Copywriter• It is best to hire a professional copywriter to study your eBook and make sure it has all the right SEO words for maximum sales potential. Copywriters can charge to tweak the eBook so it is more marketable However, if you start turning out healthy profits within your first few months, much of that expense can be recovered.
SOME ONLINE BOOK SITE• Amazon Amazon.com is perhaps the best-known name in online book shopping Amazon also sells subscriptions to magazines and newspapers, so you can find virtually all printed matter at this giant e-bookstore.• Alibris Alibris.com is great for finding out-of-print and rare books, as well as collectors copies that have been signed by the author• Abe Books AbeBooks.com is a great place to find a variety of new, used, rare and out-of-print books. In addition to their book sales, however, AbeBooks also offers an online community for readers.• Book finder While its not technically an online bookstore, Bookfinder.com is an invaluable resource for those searching for specific books to purchase online.
DESIGN ONLINE BOOKSTORE DATABASE• Determine the fields you want the database to have. A field is an area that will hold information. It can be assigned a custom name as long it does not have special characters or spaces in it. The example fields we are going to use are book title, author, ISBN• Assign a data type to each field. A data type is the type of information that will be stored in that field. A few example data types are int (integer value), varchar (character string up to 255 characters) and text (character string up to 65,535 characters)• Choose a name for the database. The name can be your choice but should relate to the information the database will store. It is used only for referencing the database. In this example, the name “bookstore” will be used.• Create the Database. Run this command in your database editor:• The only additional field that has been added is a field named “id.” This field is set to have a property of “auto _increment,” meaning that each new entry that is added will have an id number 1 greater than the last entry. The “id” will be used only for searching through the database.
WORKING-ONLINE BOOKSTORESOnline Bookstores• An online bookstore may sell new books, used books or both. Some businesses that sell books online do business only online.Selling Books• Online book stores sell books on their website, community bookseller websites or both. When an online bookstore sells through their own website, they list the books on the site and keep 100 percent of the profits.Accepting Payment• If an online bookstore sells books on their website, they have to set up a payment acceptance method. They can utilize the services of a PayPal account, get a merchant card account or use an online store service to accept paymentsInventory• Successful online bookstores must have a diverse and abundant inventory of books. Online bookstores that have a brick and mortar store sell the inventory that they carry in their store. Online bookstores that sell strictly online get their books from a variety of locations.
FUNCTIONS FOR CUSTOMERS• New user account registration• User login• User can update his address, password etc.• Book search (by author name, title, category, year or combinations)• Create one empty order or shopping cart• Add/delete books from shopping cart• Merge shopping carts• Change shopping carts as orders (please note that once a shopping cart is changed to order, all of this shopping cart’s info should be removed from database).• Place the order• Order trace
TECHNICAL FACTOR-STORE SETUP• Upload of products• Import existing database• Batch upload product images• Programming & designing skills not required, it means a layman’s control panel to update the database and to customize the site• Add on unlimited products• Select your target market, to give customized offers
TECHNICAL FACTORS- MERCHANDIZING• Cross-sell products (Important feature)• Wholesale selling feature• Mass wholesale price update• One click Featured, On Sale & Front Page products.• Inventory control module• Easy download of products (a report)• Supplier/Drop shipper module• Password restriction for suppliers/drop shippers.• Automatic price recalculation for product options, there would be a provision to mention discount rate at which new rate would be calculated.• Product personalization• Show audio/video presentation (low priority)• Products can appear in multiple categories depending on nature of the product. I believe it is a database design issue.• Password protected pages for personal content it could be either customer or staff.
TECHNICAL FACTOR-STORE ADMINISTRATION• Different access levels for multiple store administrators and staff• Browser-based control panel• User-friendly graphical interface.• Tour & HELP button to assist you (low priority)• All-in-one order viewing mode (need to discuss on what features to be included)• Automated packing slip printing (Important)• Order update to the warehouse and to the customer.• Automated confirmation e-mails and SMS.• Route administrator e-mails to different individuals
SALES AND MARKETING• Affiliate program module (tie ups with corporate companies)• Easy newsletter broadcasting system• Customizable auto generated e-mails• Run targeted e-mail campaign• Set quantity discounts (I mean, discount on bulk purchase)• Issue individual gift certificates (coupons) or in batches. Note: Important marketing campaign, needs more discussion• Issue discount coupons• Website survey. Customer opinion collection.• Advertisement tracking module• Preferential pricing for loyal customers