Software isn’t just distribution and packaging
Software *is* the product. (And it sells)• UX and design experience o Intuitive, convenient, fast o Rich features• User identity and history o Take my preferences with me• Data science o What should we recommend? o When should we ask for money?
This year’s focus• PMP• Local station presence & support• Mobile audio and next gen listening support
PMP core needs• Fast!• Scalable to support the whole system• Permissions & controls• Neutral: not tied to rigid data scheme or CMS• Interoperable: some things we all understand• Flexible: support individual producer data