Yahoo! BOSS API external 20091001

Build your Own Search Service Fred Meng

Outlines •  Search engines using BOSS •  Big milestones for BOSS •  What else can be built with BOSS •  BOSS API –  What –  Why –  Features •  How to use it –  BOSS API –  BOSS Mashup framework

Search engines using

middlespot - http://middlespot.com

hakia - http://hakia.com

Tartin3 - http://www.tartin3.com

askBoss - http://ask-boss.appspot.com

OneRiot - http://www.oneriot.com New ranking models

tweetnews - http://tweetnews.appspot.com New ranking models

TechCrunch - http://search.techcrunch.com

Big Milestone for

Big Milestone for BOSS • 10 million queries per day in Dec 2009 = 300 million monthly queries source: http://www.ysearchblog.com/2008/12/08/boss-reaches-a- milestone/ • 1 billion monthly queries in May 2009 source: http://www.ysearchblog.com/2008/12/08/boss-reaches-a- milestone/

What else can be built with

Get the pic - http://www.getthepicsure.com

What can be built with the BOSS API? Client / Browser integrations

About APIs

Reality of Search: Huge Barriers of Entry •  Three players (G-Y-M) dominate the market, giving users limited choice •  Becoming a serious Search principal requires a massive capital investment and access to top technical talent

Reality of Search: Huge Barriers of Entry All crawled, ranked and presented in a single API

What? •  Open up Yahoo!'s search infrastructure and enable third parties to build revolutionary search products. •  Unrestricted! •  http://developer.yahoo.com/search/boss All crawled, ranked and presented in a single API

Opening Yahoo! Search Tech All crawled, ranked and presented in a single API

Why? •  Removes entry barriers –  massive capital investment •  Asset to innovate –  New relevancy models –  New presentation styles •  Boom the search market –  Fragment the market, foster more players, choices, competitions

BOSS API Features •  Ability to re-rank results •  Blend results/content sources •  Ability to use any monetization platform •  Present results in any way •  No branding or attribution •  Unlimited queries per day* <BOSS Usage Fees> •  Access to multiple verticals (web search, image, news) •  Spell checks, keyword suggestions (Key Terms) •  40+ supported language and region pairs •  SearchMonkey Structured Data, Delicious data •  Page data from Site Explorer •  Expanded Abstracts: 170 characters to 300! •  Mashup Framework

How to use

Getting Started with BOSS 1)  Info & Docs: http://developer.yahoo.com/boss 2)  Register for an BOSS App ID (free) 3)  Code samples: Javascript, PHP and Python http://www.saurabhsahni.com/boss-examples.zip 4)  (optional) Join the BOSS Developer Group http://tech.groups.yahoo.com/group/ysearchboss/ 5)  Starting your hacks

API Structure The Basics: http://boss.yahooapis.com/ysearch/{vert}/v1/{query}? appid={BOSSappid}&format=xml •  {vert} = {web, news, images, spelling} •  {query} = {your search term} •  {appid} = required application id •  {format} = json is the default

API Structure Optional Parameters: http://boss.yahooapis.com/ysearch/{vert}/v1/{query}? appid={BOSSappid}&format=xml&optionalparameter={value} •  lang = {value} : 40+ languages •  count = {value} : number of results request •  start = {value} : first result requested •  sites = {value} : site restricts •  view=keyterms : related words/phrases for each result •  view = searchmonkey_rdf : SearchMonkey structured data •  view = delicious_toptags : most common public tags •  view = delicious_saves : # of delicious saves •  filter = porn / hate : filter out porn or hate-related content •  type = {value} : document format (e.g. word, pdf, etc) •  abstract = long : increases abstract length to 300 words

BOSS API: Web XML Response http://boss.yahooapis.com/ysearch/web/v1/iphone?appid=… &format=xml&lang=tzh&region=tw

BOSS API: Find related keywords http://boss.yahooapis.com/ysearch/web/v1/ ?appid=… &format=xml&lang=tzh&region=tw&age=1d-7d&view=keyterms

API Structure: Images Optional Parameters for Images: http://boss.yahooapis.com/ysearch/images/v1/iphone? appid={BOSSappid}&format=xml&optionalparameter={value} •  dimensions = {value}: all (default), small, medium, large, wallpaper, widewallpaper •  refererurl = {value}: URL, no default. Search for this URL. Depending on other query restrictions, returns all image objects with this referring URL. •  url = {value}: URL, no default. Search for this URL. Returns this exact image result.

BOSS API: Images XML Response http://boss.yahooapis.com/ysearch/images/v1/iphone?appid=… &format=xml&dimensions=small

API Structure: News Optional Parameters for News: http://boss.yahooapis.com/ysearch/news/v1/ ? appid={BOSSappid}&format=xml&optionalparameter={value} •  age = {value}: 7d is the default. (30d, 1w, 12h, 5d-10d, 2w-30d) •  orderby = {value}: relevance is the default. (add orderby=date to sort by date)

BOSS API: News XML Response http://boss.yahooapis.com/ysearch/news/v1/ ?appid=… &format=xml&lang=tzh&region=tw&age=1d-7d

BOSS API: Spell Check http://boss.yahooapis.com/ysearch/spelling/v1/taipai?appid=… &format=xml

BOSS Mashup framework An experimental Python library which provides SQL-like functions for mashing up the BOSS API with third-party data sources. http://developer.yahoo.com/search/boss/ mashup.html

BOSS Mashup framework Simple code example:

BOSS Mashup framework Output:

BMF+GAE Enhanced version of BOSS Mashup Framework to Google App Engine: http://zooie.wordpress.com/2008/08/04/yahoo-boss- google-app-engine-integrated/ Enables quick deployment of BOSS applications online

Thanks Questions / Feedback?

Yahoo! BOSS API external 20091001

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