Treeframe 20.10.2012.

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Treeframe 20.10.2012.

  1. 1. TREEFRAMEMODULAR TIMBER EXPOSITION SYSTEM
  2. 2. ABOUT TREEFRAME DESIGNER & PRODUCER OF MODULAREXSPOSITION SYSTEM MADE FROM WOOD • UNIQUE PATENTED MOUNTING • DISTRUPTIVE TECHNOLOGY • EXPERIENCED SALES TEAMEXHIBITION STANDS - POINT OF SALE DISPLAYS INTERIORS AND RETAIL INSTALATIONS
  3. 3. TREEFRAME TEAMBRUNO MELLIS AIVARS GAILUMS• CEO • Production manager• Huglock tool-free • Treeframe exposystem connection system inventor inventor & developer• Designer. Runs advertising • Engineering Economics and Management proffesional & interior design company MIKS ZAVELIS MARIS RUBINS• CFO • Marketing and Sales manager• Long time financier and • Experienced sales and good estimator marketing manager (worked• Experienced international with STANLEY, BLACK&DECKER sales & export manager brands)
  4. 4. MARKET WORLDWIDE1,197 venues Worldwide (with a min., 5 000 sqm) wereidentified on year 2011 and their total indoor exhibitionspace reaches 32.6 million sqm. Research by UFI, The Global Association of the Exhibition Industry
  5. 5. MARKET EUROPE • Whole market size Europe 22.35 million sqmTailor made stands • Average stand life time 5yearsRegular Shell shemesSystem stands • 4.4 milion sqm sold annual 5% • Treeframe target group «System 20% stands» market size 0.88 million sqm annual 75% • Average stand price per sqm in target group 300 EUR/m2MARKET SHARES BY STAND TYPES • Target market capacity 264 million euro annual
  6. 6. CUSTOMERS TREEFRAMEEXHIBITION & DISPLAY SYSTEMS SUPPLIERS AND DISTRIBUTORSExhibition stand Exhibition Interior Marketing designers and centres and designers and agencies builders venues Shopfitters END-USERGREEN THINKING Companies to promotetheir brands, products and services inenvironmentally-friendly way
  7. 7. COMPETITIONTreeFrame® is UNIQUE modular exposition systemmade from timber: – Ecological, Tool-free, Versatile, Reusable, Cost effective and Logical (easy to use)Alternatives in the Market:• Aluminium systems: TecnaT3 (tool- free), Octanorm, Meroform; Normadic displays etc.• Tailor made timber stands - low reusability, complex assambly, high costs.
  8. 8. INTELECTUAL PROPERTY• TreeFrame is registered trade mark• Tool-free connection system used for framework assembling supplied by Huglock Ltd. – Huglock Ltd. is parent company of Treeframe Ltd. – Huglock Ltd. holds international patent • WO 2012/107442 A1• Special design beam construction
  9. 9. BUSINESS MODEL Product • Tailor made & bespoke designs Designing • Company designs COSTS • Outsource manufacturing Manufacturing • Inhouse assambling & packaging Marketing & • WEB, Samples, Direct contact Sales • Trade shows Wholesale & • International distributor networkREVENUES Distribution Direct sales • Sales to End-users (WEB page)
  10. 10. BUDGETEstimated Turnover (Millions EURO) 1 0.6 0.25 0.05 2012 2013 2014 2015
  11. 11. THANK YOUFOR YOUR ATTENTION

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