• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Computrer Industry Wars
 

Computrer Industry Wars

on

  • 750 views

.

.

Statistics

Views

Total Views
750
Views on SlideShare
749
Embed Views
1

Actions

Likes
0
Downloads
4
Comments
0

1 Embed 1

https://www.linkedin.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Computrer Industry Wars Computrer Industry Wars Presentation Transcript

    • IMT Ghaziabad Presentation“ Overview of PC Industry “Industry that Revolutionized the innovations in Technology
      Presented By
      Aniket Pandey ( DCP10-059 )
      Akash Jauhari ( DCP10-056 )
      Abhimanyu Jakhar ( DCP10-051 )
      Harsh Arya ( DCP10-068 )
    • Mission Statement :- To analyze the PC Industry in terms of Major player , Market share , Marketing Strategy , Growth Rate & Successful Products
      INDEX
      Revolutions in PC Industry
      Top Vendors in PC Industry
      PC Revenue for 2000-2014 for different geographic regions
      Worldwide PC Market Growth
      Successful products of some major players
      Various Marketing Strategy used by major players
    • Revolutions in PC Industry
      1. ( 1974-75 ) :- Scelbi & Mark-8 Altair & IBM 5100 Computers ( The first consumer customer )
      2. ( 1976-77 ) :- Apple I, II & TRS-80 & Commodore Pet Computers ( More first consumer computer )
      3. ( 1981 ) :- The IBM PC – Home Computer ( From an “ Acorn “ grows a personnel computer revolution )
      4. ( 1983 ) :- Apple LISA Computer ( The first home computer with a GUI , graphical user interface )
      5. ( 1984 ) :- Apple Macintosh Computer ( The more affordable with a GUI )
      6. ( 1994 ) :- IBM PCD introduces industry’s first notebook with integrated CD-ROM , The ThinkPad 755CD
      7. ( 1998-99 ) :- Windows 98 , Intel’s CELERON CPU , iMAC from Apple , Pentium 3 , Pentium 4 )
    • Top Vendors in PC Industry
    • PC Revenue 2000-2014 for different geographic region
    • Successful product of some Major player
      Dell :- Studio XPS 8000
      Launched in 2008
      Intel i5 750 Processor
      ATI Redeon 4350 graphics
      6 GB RAM , 640 GB Hard Disc
      Windows 7 Home premium
    • Successful product of some Major player
      Compaq :- Presario CQ5210F Mini-Tower
      2.7 GHz Dual Core
      AMD Athlon X2 Processor
      NVIDIA GeForce 6150 SE Graphics
      500 GB Hard Drive
    • Successful product of some Major player
      HP :- Pavilion p6240f Mini-Tower
      2.5 GHz – 8GB DDR3 SDRAM
      750 GB , Windows 7
      Home Premium x64 – MPN
      Intel core 2 Quad Processor
    • Successful product of some Major player
      Apple :- iMAC
      21.5-inch, 3.06GHz , Intel Core 2 Duo , 4 GB DDR3 RAM
      MAC OS X Operating
      500 GB Hard Drive
      NVIDIA GeForce 9400M graphic chip.
    • Marketing Strategy of some major player
      DELL :-
      Dell Direct Business Model
      Order Velocity/Build to Order
      Supply Chain Optimization
      Continuous Process Improvement
    • Marketing Strategy of some major player
      HP :- Marketing Strategy
      Database Building and Lead Gen Approach.
      Data Acquisition & Consolidation
      Data Validation & Management
      Lead Gen Process
    • Marketing Strategy of some major player
      Apple Strategy
      Focus on the lifestyle , Imagination , Innovation , Passion
      Brand Equity and Customer Franchise are main variable
      Apple retail store for in direct touch with customer.
    • Marketing Strategy of some major player
      Lenovo Strategy
      It focus on International Sporting Events
      Spent $50 m on Beijing Olypics
      Advertisement team target the local city like Beijing by putting large scale billboards.
      Majority Market in China