Computrer Industry Wars
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Computrer Industry Wars

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Computrer Industry Wars Computrer Industry Wars Presentation Transcript

  • IMT Ghaziabad Presentation“ Overview of PC Industry “Industry that Revolutionized the innovations in Technology
    Presented By
    Aniket Pandey ( DCP10-059 )
    Akash Jauhari ( DCP10-056 )
    Abhimanyu Jakhar ( DCP10-051 )
    Harsh Arya ( DCP10-068 )
  • Mission Statement :- To analyze the PC Industry in terms of Major player , Market share , Marketing Strategy , Growth Rate & Successful Products
    INDEX
    Revolutions in PC Industry
    Top Vendors in PC Industry
    PC Revenue for 2000-2014 for different geographic regions
    Worldwide PC Market Growth
    Successful products of some major players
    Various Marketing Strategy used by major players
  • Revolutions in PC Industry
    1. ( 1974-75 ) :- Scelbi & Mark-8 Altair & IBM 5100 Computers ( The first consumer customer )
    2. ( 1976-77 ) :- Apple I, II & TRS-80 & Commodore Pet Computers ( More first consumer computer )
    3. ( 1981 ) :- The IBM PC – Home Computer ( From an “ Acorn “ grows a personnel computer revolution )
    4. ( 1983 ) :- Apple LISA Computer ( The first home computer with a GUI , graphical user interface )
    5. ( 1984 ) :- Apple Macintosh Computer ( The more affordable with a GUI )
    6. ( 1994 ) :- IBM PCD introduces industry’s first notebook with integrated CD-ROM , The ThinkPad 755CD
    7. ( 1998-99 ) :- Windows 98 , Intel’s CELERON CPU , iMAC from Apple , Pentium 3 , Pentium 4 )
  • Top Vendors in PC Industry
  • PC Revenue 2000-2014 for different geographic region
  • Successful product of some Major player
    Dell :- Studio XPS 8000
    Launched in 2008
    Intel i5 750 Processor
    ATI Redeon 4350 graphics
    6 GB RAM , 640 GB Hard Disc
    Windows 7 Home premium
  • Successful product of some Major player
    Compaq :- Presario CQ5210F Mini-Tower
    2.7 GHz Dual Core
    AMD Athlon X2 Processor
    NVIDIA GeForce 6150 SE Graphics
    500 GB Hard Drive
  • Successful product of some Major player
    HP :- Pavilion p6240f Mini-Tower
    2.5 GHz – 8GB DDR3 SDRAM
    750 GB , Windows 7
    Home Premium x64 – MPN
    Intel core 2 Quad Processor
  • Successful product of some Major player
    Apple :- iMAC
    21.5-inch, 3.06GHz , Intel Core 2 Duo , 4 GB DDR3 RAM
    MAC OS X Operating
    500 GB Hard Drive
    NVIDIA GeForce 9400M graphic chip.
  • Marketing Strategy of some major player
    DELL :-
    Dell Direct Business Model
    Order Velocity/Build to Order
    Supply Chain Optimization
    Continuous Process Improvement
  • Marketing Strategy of some major player
    HP :- Marketing Strategy
    Database Building and Lead Gen Approach.
    Data Acquisition & Consolidation
    Data Validation & Management
    Lead Gen Process
  • Marketing Strategy of some major player
    Apple Strategy
    Focus on the lifestyle , Imagination , Innovation , Passion
    Brand Equity and Customer Franchise are main variable
    Apple retail store for in direct touch with customer.
  • Marketing Strategy of some major player
    Lenovo Strategy
    It focus on International Sporting Events
    Spent $50 m on Beijing Olypics
    Advertisement team target the local city like Beijing by putting large scale billboards.
    Majority Market in China