Computrer Industry Wars

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Computrer Industry Wars

  1. 1. IMT Ghaziabad Presentation“ Overview of PC Industry “Industry that Revolutionized the innovations in Technology<br />Presented By<br />Aniket Pandey ( DCP10-059 )<br />Akash Jauhari ( DCP10-056 )<br />Abhimanyu Jakhar ( DCP10-051 )<br />Harsh Arya ( DCP10-068 )<br />
  2. 2. Mission Statement :- To analyze the PC Industry in terms of Major player , Market share , Marketing Strategy , Growth Rate & Successful Products <br />INDEX<br />Revolutions in PC Industry<br />Top Vendors in PC Industry<br />PC Revenue for 2000-2014 for different geographic regions<br />Worldwide PC Market Growth<br />Successful products of some major players<br />Various Marketing Strategy used by major players<br />
  3. 3. Revolutions in PC Industry<br />1. ( 1974-75 ) :- Scelbi & Mark-8 Altair & IBM 5100 Computers ( The first consumer customer )<br />2. ( 1976-77 ) :- Apple I, II & TRS-80 & Commodore Pet Computers ( More first consumer computer )<br />3. ( 1981 ) :- The IBM PC – Home Computer ( From an “ Acorn “ grows a personnel computer revolution )<br />4. ( 1983 ) :- Apple LISA Computer ( The first home computer with a GUI , graphical user interface )<br />5. ( 1984 ) :- Apple Macintosh Computer ( The more affordable with a GUI )<br />6. ( 1994 ) :- IBM PCD introduces industry’s first notebook with integrated CD-ROM , The ThinkPad 755CD<br />7. ( 1998-99 ) :- Windows 98 , Intel’s CELERON CPU , iMAC from Apple , Pentium 3 , Pentium 4 )<br />
  4. 4. Top Vendors in PC Industry<br />
  5. 5. PC Revenue 2000-2014 for different geographic region<br />
  6. 6. Successful product of some Major player<br />Dell :- Studio XPS 8000<br />Launched in 2008<br />Intel i5 750 Processor<br />ATI Redeon 4350 graphics <br />6 GB RAM , 640 GB Hard Disc<br />Windows 7 Home premium <br />
  7. 7. Successful product of some Major player<br />Compaq :- Presario CQ5210F Mini-Tower<br />2.7 GHz Dual Core<br />AMD Athlon X2 Processor<br />NVIDIA GeForce 6150 SE Graphics<br />500 GB Hard Drive<br />
  8. 8. Successful product of some Major player<br />HP :- Pavilion p6240f Mini-Tower<br />2.5 GHz – 8GB DDR3 SDRAM<br />750 GB , Windows 7<br />Home Premium x64 – MPN<br />Intel core 2 Quad Processor<br />
  9. 9. Successful product of some Major player<br />Apple :- iMAC<br />21.5-inch, 3.06GHz , Intel Core 2 Duo , 4 GB DDR3 RAM<br />MAC OS X Operating<br />500 GB Hard Drive<br />NVIDIA GeForce 9400M graphic chip.<br />
  10. 10. Marketing Strategy of some major player<br />DELL :-<br />Dell Direct Business Model<br />Order Velocity/Build to Order<br />Supply Chain Optimization<br />Continuous Process Improvement<br />
  11. 11. Marketing Strategy of some major player<br />HP :- Marketing Strategy<br />Database Building and Lead Gen Approach.<br />Data Acquisition & Consolidation<br />Data Validation & Management<br />Lead Gen Process<br />
  12. 12. Marketing Strategy of some major player<br />Apple Strategy<br />Focus on the lifestyle , Imagination , Innovation , Passion<br />Brand Equity and Customer Franchise are main variable<br />Apple retail store for in direct touch with customer. <br />
  13. 13. Marketing Strategy of some major player<br />Lenovo Strategy<br />It focus on International Sporting Events<br />Spent $50 m on Beijing Olypics<br />Advertisement team target the local city like Beijing by putting large scale billboards.<br />Majority Market in China<br />

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