IMT Ghaziabad Presentation“ Overview of PC Industry “Industry that Revolutionized the innovations in Technology Presented By Aniket Pandey ( DCP10-059 ) Akash Jauhari ( DCP10-056 ) Abhimanyu Jakhar ( DCP10-051 ) Harsh Arya ( DCP10-068 )
Mission Statement :- To analyze the PC Industry in terms of Major player , Market share , Marketing Strategy , Growth Rate & Successful Products INDEX Revolutions in PC Industry Top Vendors in PC Industry PC Revenue for 2000-2014 for different geographic regions Worldwide PC Market Growth Successful products of some major players Various Marketing Strategy used by major players
Revolutions in PC Industry 1. ( 1974-75 ) :- Scelbi & Mark-8 Altair & IBM 5100 Computers ( The first consumer customer ) 2. ( 1976-77 ) :- Apple I, II & TRS-80 & Commodore Pet Computers ( More first consumer computer ) 3. ( 1981 ) :- The IBM PC – Home Computer ( From an “ Acorn “ grows a personnel computer revolution ) 4. ( 1983 ) :- Apple LISA Computer ( The first home computer with a GUI , graphical user interface ) 5. ( 1984 ) :- Apple Macintosh Computer ( The more affordable with a GUI ) 6. ( 1994 ) :- IBM PCD introduces industry’s first notebook with integrated CD-ROM , The ThinkPad 755CD 7. ( 1998-99 ) :- Windows 98 , Intel’s CELERON CPU , iMAC from Apple , Pentium 3 , Pentium 4 )
Top Vendors in PC Industry
PC Revenue 2000-2014 for different geographic region
Successful product of some Major player Dell :- Studio XPS 8000 Launched in 2008 Intel i5 750 Processor ATI Redeon 4350 graphics 6 GB RAM , 640 GB Hard Disc Windows 7 Home premium
Successful product of some Major player Compaq :- Presario CQ5210F Mini-Tower 2.7 GHz Dual Core AMD Athlon X2 Processor NVIDIA GeForce 6150 SE Graphics 500 GB Hard Drive
Successful product of some Major player HP :- Pavilion p6240f Mini-Tower 2.5 GHz – 8GB DDR3 SDRAM 750 GB , Windows 7 Home Premium x64 – MPN Intel core 2 Quad Processor
Successful product of some Major player Apple :- iMAC 21.5-inch, 3.06GHz , Intel Core 2 Duo , 4 GB DDR3 RAM MAC OS X Operating 500 GB Hard Drive NVIDIA GeForce 9400M graphic chip.
Marketing Strategy of some major player DELL :- Dell Direct Business Model Order Velocity/Build to Order Supply Chain Optimization Continuous Process Improvement
Marketing Strategy of some major player HP :- Marketing Strategy Database Building and Lead Gen Approach. Data Acquisition & Consolidation Data Validation & Management Lead Gen Process
Marketing Strategy of some major player Apple Strategy Focus on the lifestyle , Imagination , Innovation , Passion Brand Equity and Customer Franchise are main variable Apple retail store for in direct touch with customer.
Marketing Strategy of some major player Lenovo Strategy It focus on International Sporting Events Spent $50 m on Beijing Olypics Advertisement team target the local city like Beijing by putting large scale billboards. Majority Market in China