Online Videos, past present and future


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An analysis of online video platforms

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  • Online Videos, past present and future

    1. 1. Internet TV – the new paradiagm YouTube Myspace Google video Metacafe Joost Babelgum ??
    2. 2. Video experience, 90's Rent a DVD from neighbourhood library....
    3. 3. Early 2000's P2p file sharing....
    4. 4. lately Youtube, myspace.....
    5. 5. Recently Joost ....
    6. 6. Evolution <ul><li>Movies -----------> User created clips </li></ul><ul><li>Standalone opinions ------> community ratings </li></ul><ul><li>Offline tapes--------> Online streaming </li></ul><ul><li>Less piracy --------> More piracy :) </li></ul><ul><li>Tube ----------> YouTube </li></ul>
    7. 7. YouTube[s] <ul><li>True broadband application </li></ul><ul><li>Platform for sharing video clips with the community </li></ul><ul><li>Community driven/adopted </li></ul><ul><li>Browser based streaming videos </li></ul><ul><li>Pieces of simple tech nicely moulded together </li></ul><ul><li>Pioneer in content creation over video clips (video tutorials, messages, ads) </li></ul>
    8. 8. Technology <ul><li>Flash – available with 94% of browsers (adobe statistic) </li></ul><ul><li>Broadband – growing very fast in developing countries/ good presence in developed countries (primary user base) </li></ul>
    9. 9. User aquisition <ul><li>Multimedia and entertainment has always been a success. Videos speaks for themselves </li></ul><ul><li>Video sharing and widgetization lead to good user acquisition numbers </li></ul><ul><li>Copyrighted material also acted as magnet </li></ul>
    10. 10. I've got a million users, cool! But what's next.....?
    11. 11. User Retention Keep the user Happy! And in control.......
    12. 12. <ul><li>Suggest content that she may like. </li></ul><ul><li>Personalization </li></ul><ul><li>Give her optimal options to choose from </li></ul><ul><li>Minimize the effort for content discovery </li></ul><ul><li>Keep ready plenty of surprises </li></ul><ul><li>Throw the damn content to user!! </li></ul>
    13. 13. User A Vs User B Do not forget community.......
    14. 14. Community drives the traffic.......
    15. 15. Community has various representations......
    16. 16. User A <ul><li>Active </li></ul><ul><li>Vocal </li></ul><ul><li>Uploads content </li></ul><ul><li>Rates all the content frequently </li></ul><ul><li>Comments, tags etc are daily bread and butter </li></ul><ul><li>Represents a class, that is real driving force </li></ul><ul><li>The “producer” </li></ul>
    17. 17. User B <ul><li>Couch potato </li></ul><ul><li>Only does bare minimum stuff </li></ul><ul><li>Just watches and watches and watches </li></ul><ul><li>The “consumers” </li></ul><ul><li>Relies on the producers. </li></ul><ul><li>Sees no difference between TV and any other visual content </li></ul>
    18. 18. And there are mix of user A and user B......
    19. 19. Bottom Line?? Maximize content visiblity, Minimize user efforts .......
    20. 20. Limitations <ul><li>Dependency on browsers. </li></ul><ul><li>Upper limit on content visibility to one “tab”. </li></ul><ul><li>New age browsers support multiple tabs at one time (parallel browsing) </li></ul><ul><li>The app has to compete with other apps like email, that share the same browser space. </li></ul><ul><li>Limit on caching as no support for local filesystem </li></ul>
    21. 21. Possible Improvements.. <ul><li>Smart caching </li></ul><ul><li>User interaction bar is still very high </li></ul><ul><li>Content aggregation </li></ul><ul><li>Content Search </li></ul><ul><li>Content Discovery </li></ul><ul><li>Content Presentation </li></ul><ul><li>Availability on different platforms (smartphones etc) </li></ul>
    22. 22. Hmm,
    23. 23. Videos are current startup hot trends... VC's darlings......... Many innovations are around the block..... Coming outside browsers to Desktop...
    24. 24. Desktop ????!!!!!
    25. 25. Why???
    26. 26. Better Caching <ul><li>Browsers cannot cache efficiently, as no access to filesystem </li></ul><ul><li>Desktop app can manage cache better, and utilize the cache to improve experience and seed to other users . </li></ul>
    27. 27. Better Availability <ul><li>Browser based app cannot start on its own (its on mercy of browser instance) </li></ul><ul><li>Desktop app can be configured to run always in taskbar. </li></ul><ul><li>This leads to many improvements in Content experience </li></ul>
    28. 28. Better User experience <ul><li>Browsers can make only one app visible at times. :( </li></ul><ul><li>App runs full time on desktop </li></ul><ul><li>Inform the user about new content instantly. </li></ul><ul><li>Information can be presented in better fashion like a widget, alert window, endless possibilities </li></ul><ul><li>Start playing preview of the content, to attract user </li></ul><ul><li>“Minimize” user interaction </li></ul>
    29. 29. Content Footprint <ul><li>Browsers generally use flash to serve content. </li></ul><ul><li>They are tied to flv </li></ul><ul><li>Desktop has matured multimedia players with streaming support. </li></ul><ul><li>Their codecs can be utilized to increase the reachability to multiple file formats and hence broaden the footprint </li></ul>
    30. 30. And many other small improvements.....
    31. 31. Ok! But is someone doing all this??
    32. 32. Someone?? Many!!!!!!!
    33. 33. Most hyped kids on the block <ul><li>Joost </li></ul><ul><li>Babelgum </li></ul><ul><li>Veoh </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Truveo </li></ul><ul><li>Zudeo </li></ul><ul><li>Etc etc... </li></ul>
    34. 34. Some are content aggregators....
    35. 35. Some are content search tools.....
    36. 36. JOOST....
    37. 37. Started of as venice project.....
    38. 38. Some people always strike gold........
    39. 39. Because they do things better........
    40. 40. And different........
    41. 41. And they improve things........
    42. 42. They have done it twice.. (kazaa and skype)..
    43. 43. Features <ul><li>Always on </li></ul><ul><li>Good content partnerships </li></ul><ul><li>Cross platform (mozilla patform) </li></ul><ul><li>Full screen rich content </li></ul><ul><li>Tinge of social networking, chat , blog , discuss bla bla... </li></ul><ul><li>Nice UI. </li></ul><ul><li>P2p file sharing </li></ul>
    44. 44. Others... <ul><li>Babelgum is poor man's joost </li></ul><ul><li>Veoh's USP is high quality videos </li></ul><ul><li>Zudeo is built over Azureous and gives HD quality. </li></ul>
    45. 45. But.....
    46. 46. Joost has an edge over content quality...
    47. 47. Next couple of months are crucial for all these....
    48. 48. Show me the money <ul><li>Videos are great technology platform </li></ul><ul><li>At the same time money consuming </li></ul><ul><li>High bandwidth bills </li></ul><ul><li>Low revenues </li></ul><ul><li>Till today, not a single one is in profit </li></ul><ul><li>They make money by selling to bigger players </li></ul><ul><li>Last hop revenue (from endusers) is still very low; non existant </li></ul>
    49. 49. Advertisements <ul><li>Typical business models advocate revenue through ads. </li></ul><ul><li>Ads are being pushed inside videos </li></ul><ul><li>Being made interactive </li></ul><ul><li>Luring the user to click </li></ul><ul><li>Context based ads coming in play </li></ul>
    50. 50. Paid Content <ul><li>Another alternative for revenue </li></ul><ul><li>Pay per view </li></ul><ul><li>Currently Apple's focus on apple tv </li></ul><ul><li>Soon to be used in other products as well </li></ul>
    51. 51. But where are we heading??
    52. 52. Future?? Let me think...
    53. 53. <ul><li>These platforms will get their reach outside PC to regular television, mobile phones </li></ul><ul><li>Together they'll form a broad and efficient means of content distribution and dissemination </li></ul><ul><li>With improved connectivity, they'll reach almost every Internet household </li></ul><ul><li>Increase the reachability for content publishers. </li></ul><ul><li>Any fresh content can be released across globe at the same time instant </li></ul>
    54. 54. And may be a solution to piracy..
    55. 55. Piracy??? how??
    56. 56. What is prime reason of piracy??
    57. 57. Money? To some extent..
    58. 58. And..
    59. 59. The time gap between a release and your hold on it. Minimize this gap, minimize piracy...
    60. 60. <ul><li>Everyone can get the newest release at a single click, very cheap at the premiere time. </li></ul><ul><li>No need to wait for days for that content to appear on piracy circles, as that is already with you. </li></ul><ul><li>When content publisher herself will provide content to everyone, piracy will reduce </li></ul>
    61. 61. But.....
    62. 62. The pirate song.. The king and his men stole the queen from her bed and bound her in her Bones. The seas be ours and by the powers where we will we'll roam. Yo, ho, haul together, hoist the colors high. Heave ho, thieves and beggars, never shall we die.
    63. 63. Thats it... Comments are welcome... Discussions are more welcome.....